Course Title: Emerging Technologies in Retail (Elective)

Department: Retail and Fashion Merchandise

Sem : 3
Course Title: Emerging Technologies in Retail (Elective)
Course Number:
Credit Structure: 32 Hours (2 Hours per week – L:2, T:0, P:0)
Credits: 2
Course Status: Theory/ Practical: Theory
Pre-requisite(s) (If any): No
Course objectives

After studying this module, the student should be able to:

 To understand the basics of current technology related trends in retail.

 To provide overview of new emerging technologies in retail.
 To understand the implementation and use of new technologies in retail

Course contents

Lecture Outline

(with topics and number of lectures)

Modul Topic No. of Book for reference with

e no. hours details(Chapter and pages)

1 4 Research Paper - The future of in-store

technology, Dhruv Grewal, Anne L.
Roggeveen, Stephanie M. Noble, Jens
Nordfält
Introduction- Future of Retail
Research Paper - Effects of
characteristics of in-store retail
technology on customer citizenship
behavior, Taeshik Gong, Chen-Ya
Wang, Kangcheol Lee

2 4 Neuro-marketing in India, Tanusree

Dutta , Manas Kumar Mandal,
Routledge Publication, Unit 2,
Mapping the Brain , Pages – 11-28

Neuro-marketing in India, Tanusree

Neuro-marketing Dutta , Manas Kumar Mandal,
Routledge Publication, Unit 3,
Neuromarketing: an emerging
 interdisciplinary science, Pages 29-44

Neuro-marketing in India, Tanusree

Dutta , Manas Kumar Mandal,
Routledge Publication, Unit 4, The
India market and the indian consumer,
Pages 45-62

3 4 https://internetofthingsagenda.techtarg
et.com/definition/Internet-of-Things-
IoT

https://www.digiteum.com/internet-of-
things-retail-industry/
Internet of things
https://www.i-scoop.eu/internet-of-
things-iot/internet-things-retail-
industry/

https://www.mytotalretail.com/article/
how-iot-technology-is-
revolutionizing-the-retail-industry/

4 4 Research Paper - Anthropomorphism

and augmented reality in the retail
environment, Patrick van Esch, Denni
Arli,Mahnaz Haji Gheshlaghi, Vicki
Andonopoulos,Tania von der Heidt,
Gavin Northey
Augmented Reality
Research Paper - Adoption of
augmented reality in online retailing
and consumers’ product attitude: A
cognitive perspective, Xiaojun Fan,
Zeli Chai, Nianqi Deng *, Xuebing
Dong

Research Paper - “Yes, we do. Why not

use augmented reality?” customer
responses to experiential presentations
of AR-based applications Sheila Hsuan-Yu
Hsu , Hung-Tai Tsou , Ja-Shen Chen
Research Paper - Discernible impact
of augmented reality on retail
 customer's experience, satisfaction and
willingness to buy, Atieh Poushneh,
Arturo Z. Vasquez-Parraga

Research Paper - Augmented reality in

retail: A trade-off between user's
control of access to personal
information and augmentation quality,
Atieh Poushneh

Research Paper - A virtual market in

your pocket: How does mobile
augmented reality (MAR) influence
consumer decision making? Hong Qin
, Daniel Alan Peak, Victor Prybutok

5 4 Research Paper - The examination of

virtual reality at the intersection of
consumer experience, shopping
journey and physical retailing, Maya
F. Farah, Zahy B. Ramadan, Dana H.
Harb

Research Paper - Virtual reality

Virtual Reality through the customer journey:
Framework and propositions. Linda D.
Hollebeek, Moira K. Clark, Tor W.
Andreassen, Valdimar Sigurdsson ,
Dale Smith

Research Paper - I virtually try it … I

want it ! Virtual Fitting Room: A tool
to increase on-line and off-line
exploratory behavior, patronage and
purchase intentions, Marie Beck,
Dominique Crié

How close do we feel to virtual

product to make a purchase decision?
Impact of perceived proximity to
virtual product and temporal purchase
intention, Atieh Poushneh

6 4
Block Chain
7 4
Artificial Intelligence
8 Metaverse 4 https://www.wired.com/story/what-is-
Research Paper - Investigating the impact
of shopper personality on behaviour in
immersive Virtual Reality store
environments, Alexander Schnack,
Malcolm J. Wright, Jonathan Elms
https://101blockchains.com/blockchai
n-in-retail/
https://www.leewayhertz.com/blockch
ain-in-retail/
https://www.retailsolutions.io/what-is-
retail-blockchain/
Research Paper - Proposal for modeling
social robot acceptance by retail
customers: CAN model + technophobia,
Aurea Subero-Navarro, Jorge Pelegrín-
Borondo, Eva Reinares-Lara, Cristina
Olarte-Pascual
Research Paper - Forecasting artificial
intelligence on online customer
assistance: Evidence from chatbot
patents analysis Eleonora Pantano,
Gabriele Pizzi
https://www.intel.com/content/www/u
s/en/retail/solutions/ai-in-retail.html
https://global.hitachi-
solutions.com/blog/ai-in-retail
https://nrf.com/blog/artificial-
intelligence-in-retail
https://chisw.com/ai-in-retail/
the-metaverse/
https://www.simplilearn.com/retail-in-
metaverse-article
 https://blog.edited.com/blog/the-
metaverse

https://www.retaildive.com/spons/sho
uld-retailers-be-investing-in-the-
metaverse/617436/

Lecture Hours Evaluation Hours Total

30 hours 2 32 hours

Brief description of Practical / Practice activities if any

Module Description No. of hours
no.

New syllabus improvements made in comparison to the previous syllabus

New Subject Added

Self-learning component (If Any)

Additional Suggested texts and reference materials
Resources required:
Software : N/A
Hardware : Projector and computer
Teaching Aid : Audio-Visual projections
Laboratory :N/A
Industrial Visits : Yes

Date of approval, with Seal from competent authority