DIGITALMARKETING AND E-COMMERCE

By
Dr. Anand Vyas
4 ROI of Digital Strategies
• Return on investment
• Return on investment simply compares the
profit that resulted from a digital marketing
campaign to how much the campaign cost to
create and deploy. Ideally, you want as high an
ROI as possible.
• As a rule of thumb, digital marketers should aim for an
average ROI of 5:1 — that's $5 gained for every $1 spent on
a marketing campaign. And if this doesn't satisfy you, set
the bar a little higher! Exceptional marketing ROI is
considered 10:1 or higher.
• You can increase your ROI by frequently experimenting
with your marketing strategies and cutting out
distractions. Remember to set clear goals for your
marketing campaigns so that you can align your efforts to
reach them. Also, use predictive analytics and create
content that's relevant to your target audience