SALES FORMULA #3

B-A-B
before - after - bridge
B-A-B is best used for:
1. Sales Pages (Long/Short Form)
2. Ad Copy
3. Emails
4. Social Media Posts
5. Product Descriptions
 before after bridge
→ Start with the → Tell them what’s → Here’s how you can
current situation. coming ahead. get there.
Include the pain / the → Pre-frame their
reason for mind.
unhappiness. → Paint a picture of
their solved problem.
 before
→ Your dog’s not
listening. You’re
worried that he might
get loose and run
down the street, or
maybe run into traffic
and get hit.
 before after
→ Your dog’s not → Now, imagine what
listening. You’re it would be like to
worried that he might have your dog listen
get loose and run to you. Not because
down the street, or he’s scared of you but
maybe run into traffic because he loves you.
and get hit.
Walking without a
leash or maybe even
doing some cool
tricks.
 before after bridge
→ Your dog’s not → Now, imagine what → Here’s how you can
listening. You’re it would be like to get to that point.
worried that he might have your dog listen
get loose and run to you. Not because It’s called the
down the street, or he’s scared of you but Complete A-Z Dog
maybe run into traffic because he loves you. Training Guide eBook
and get hit. which helps to train
Walking without a your dog, teach him
leash or maybe even some great tricks, or
doing some cool even have a lot more
tricks. fun with your pet.
 Pro tip:
The secret of copywriting is
not in the words you use but
in the direction you bring
them to.
Types of COLD traffic
traffic
Warm traffic
Hot
traffic
SALES FORMULA #3
B-A-B