Technical Analysis for

appinventiv.com

Prepared for:

https://appinventiv.com/

Prepared by:
Rashmi Singh

Page 1
Overview

Introduction

This SEO audit was performed on

Targeted Webpages

https://appinventiv.com/ai-ml-development-services/

https://appinventiv.com/blockchain-application-development/

https://appinventiv.com/devops-services/

https://appinventiv.com/healthcare-software-development/

https://appinventiv.com/it-consulting-services/

Title Tag:
If search engines and users can't access your site, it might as well not exist. With that in
mind, let's make sure your site's pages are accessible.

Analysis
On some of the webpages title tag are duplicate.

RECOMMENDATION:
Need to add title tag including the targeted keywords in 60-65 Characters .

XML Sitemap:
XML Sitemap provides a roadmap for search engine crawlers to ensure they can easily find
all of the site's pages.

Analysis
XML sitemap is present on the website.

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Recommendation / ACTION POINT
Need to update sitemape.xml

JavaScript Navigation:
The best site architecture in the world can be undermined by navigational elements that
are inaccessible to search engines. Although search engine crawlers have become much
more intelligent over the years, it is still safer to avoid JavaScript navigation.

ACTION POINT
Need to resolve 404 errors

Site Performance:
Users have a very limited attention span, and if your site takes too long to load, they will
leave. Similarly, search engine crawlers have a limited amount of time that they can allocate
to each site on the Internet. Consequently, sites that load quickly are crawled more
thoroughly and more consistently than slower ones.

Analysis

I ran the website on Page speed insights and I found that the website load time is not good
but still there are a few more opportunities to improve it.

Access full gtmetrix report:

https://pagespeed.web.dev/analysis/https-appinventiv-com/cdlpmkxue9?form_factor=mobile

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Recommendation

Recommend following items must be optimized as per pagespeed report:

 Specify image dimensions

 Leverage browser caching

 Minimize redirects

 Specify a Vary: Accept-Encoding header

 Minify CSS

 Defer parsing of JavaScript

 Enable gzip compression

 Enable Keep-Alive

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  Serve resources from a consistent URL

 Avoid bad requests

 Minify HTML

 Minify JavaScript

 Optimize images

 Remove query strings from static resources

 Specify a cache validator

 Minimize request size

 Specify a character set early

 Serve scaled images

 Avoid a character set in the meta tag

 Avoid landing page redirects

 Inline small CSS

 Inline small JavaScript

 Optimize the order of styles and scripts

 Put CSS in the document head

Images Tags:
A picture might say a thousand words to users, but for search engines, pictures are mute.
Therefore, your site needs to provide image metadata so that search engines can
participate in the conversation.

Analysis

Need to optimized images with alt tag, Image description and image caption. I have listed
36 images url in the sheet which I need to optimize with alt tag.

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Recommnedation
 Optimize every Image with alt tag.
 ALSO I recommend putting caption on images. You can see image performance
leverage in SERP within 2 week itself.

Outlinks:
When one page links to another, that link is an endorsement of the receiving page's quality.
Thus, an important part of the audit is making sure your site links to other high quality
sites.

Analysis
I found less outbond links, which need to increase with nofollow nature.

Recommendation
I recommend putting no follow tag on all external links.

Redirect:
In SEO (Search Engine Optimization), a redirect is a technique used to send users and
search engines from one URL to another. Redirects are primarily used when a webpage or
website has been moved, renamed, or permanently deleted, and you want to preserve the
SEO value of the old URL by transferring it to a new one.

Page 6
Analysis
I found redirection error.

Recommendation
I recommend to redirect this page on https://appinventiv.com/.

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