Ebay is a user friendly nvigation ecommerce site that aids people to purchase and

sell physical products ,services and digital product.

Advertising characteristics of ebay
1.Easy Navigation (eg footer navigation)
2.Product Videos and image high quality
3.Product Reviews /proof for visitors
4.Generous Return Policy
5.FAQ For Products
6.Oder Tracking
7.Chatbots
8.Mobile App
9. simple and exceptional branding involving personality.
10. mobile friendly
PRICING CHARATERISTICS OF EBAY
1.Straightforward Pricing
This strategy is solely on the bases of the profit the seller wants to make .The
seller has his/her expected profit margin. Maybe the seller
got the product for = 50 cedis
shipping of the product cost =30 cedis
markerting cost=50 cedis
In total =130 cedis
the profit magin the customer expect =50 cedis
the selling price is = 180 cedis.
2.Pricing based on competitor
This characteristic is common with Ebay.This is where the seller compares his price
to that of the competitor . In the case where the competitors price is lower than
the sellers initial price expected to be on the market, the seller massages the
price to be lower.Example;
average price of competitors=170 cedis
expected price intially to be on the market by the seller =180
after comparison the seller reduces its profit margin(-15 cedis) sells the product
for =165 cedis
3. Pricing based on customer value
This is the mixtu of the two ie straight forward pricing and pricing based on
comptitor.The seller considers bth pricing method an d choose the best mixture of
the two so as he keeps customers.
4.Dynamic pricing
The prices in this case are not fix .. it changes due to diverse reasons ...
5. Price bundling
The gathers prices of similar goods and price them todether . Example a person who
wants to buy a phone can get a package of a phone , phone case , and headphone
together for a fixed price .
6. Price Skimming
Prices affected ny factors like ;Exclusive Offer,Limited Stock,Limited
Availability.
Information Available include;
price , sellers details , payment method , delivery method, etc..
pricing accomplish;
bidding, staight sales , promo sales ,coupon sales.
TO get a credit card on ebay one is expected to get a score requitement of 700 or
better....