Frost & Sullivan’s Research and Market Consulting Group

Global Trends, Technology Roadmaps and Strategic Market Analysis

AUTOMOTIVE SAFETY & DAS

Presentation to Automotive World Briefing – 14th May 2008

Nick Ford – Senior Consultant

Copyright Frost & Sullivan 2008 1

Agenda for Safety & DAS
Overview of the Market for Safety and DAS
Technologies

Active Safety Technologies – Identifying Growth

Opportunities

Passive Safety Technologies – Growth

Opportunities in a mature market

Customer Attitudes and Perceptions towards

Safety Technologies

Conclusions

Copyright Frost & Sullivan 2008 2

Agenda for Safety & DAS
Overview of the Market for Safety and DAS
Technologies

Active Safety Technologies – Identifying Growth

Opportunities

Passive Safety Technologies – Growth

Opportunities in a mature market

Customer Attitudes and Perceptions towards

Safety Technologies

Conclusions & Recommendations

Copyright Frost & Sullivan 2008 3

 Safety Systems Evolution 1995 - 2015
Inter-section support, Urban Driving Assistance, Rural Driving Assistance
Global Safety Systems Technology Roadmap

•Integrated Lane •Driver Drowsiness

Change Assistance 2025 Crash
Warning •Active Advanced
/Lane keeping System •Integrated •Pre-Crash Compatibilty
•Integrated Lane Pedestrian across Brands Automatic Crash
•Longitudinal and Chassis Occupant protection Notification
Lateral Collision Change Assistance System Protection and Body
/Lane keeping System. systems Styles
Avoidance systems 2015
Curve speed warning
•Intelligent Speed

Integration of DAS Applications with MAP Data

• Lane Departure •Occupant Detection

• ACC •EBS / ABS and classification
Warning (LDW) •Passive
• ACC (Stop & Go) •ESP • Anti Submarining Pedestrian Intra-brand Automatic Crash
•Tire Pressure
2005 and variable stage protection Crash Notification
Monitoring Systems •Emergency
deployment airbag systems Compatibilty
(TPMS) Brake Assist
(EBA) •Whiplash protection
•Blind Spot
•Active Steering •Belt pretensioning
Detection (BSD)
•Front air bag
•ABS •Side air bag
1995
•Seat belt
•Seat belt
warning

Vehicle Occupant Automatic

Collision Driver Warning and
Stability Protection Partner Protection Notification
Avoidance Information Systems
Systems Safety Systems System

Active Safety Systems Passive Safety Systems Source: Frost & Sullivan

Copyright Frost & Sullivan 2008 4

 Key Product Launches in Automotive Safety Market – 2007
Collision avoidance is a key development area – Europe’s first system using Radar + Camera
sensor fusion for Emergency braking

Driver Alert Control (DAC) Park4U Semi-autonomous Parking

Production Models : S80, V70 and XC70 Production Models : VW Touran, Tiguan
Sensor Used : CMOS Camera Sensor Used : Ultrasonic sensors
Developed by : Volvo, Mobileye Developed by : Valeo
System Functioning : LDW camera monitors distance System Functioning : The system measures a parallel
between the car and the road lane markings to determine parking space and guides the car into the gap taking steering
whether the driver risks losing control or not. control, with the driver required to just accelerate or brake.

Collision Warning with Automatic Braking PathFindIR – Automotive Night Vision

Production Models : S80, V70 and XC70 (Aftermarket) *
Sensor Used : Camera + Radar Sensor Used : Far Infra-red camera
Developed by : Volvo, Mobileye, Delphi Developed by : FLIR + NAV-TV
System Functioning : Sensor fusion of radar and System Functioning : PathFindIR is an autonomous,
camera data for obstacle detection with initial audio and video stand-alone camera system that uses thermal imaging for
warnings followed pre-charging of the brakes or automatic- improved road visibility in night driving conditions. The system
braking in the case of driver inaction. can be installed on any vehicle platform quickly and easily.

Lane Departure Warning (LDW) – Camera Based

Production Models : BMW 5-Series
Sensor Used : CMOS Camera
Developed by : Siemens VDO + Mobileye * Launched in 2008

Copyright Frost & Sullivan 2008 5

Key events/concepts in Automotive Safety Market – 2007
Renewed interest in monitoring driver and driving behaviour for accident prevention

Attention Assist System Blaupunkt “Dual View” System

Expected Launch Year : 2009 Expected Launch Year : 2009 *
Developed by : Mercedes Developed by : Bosch
System Functioning : The system warns the driver of System Functioning : The system displays two
tiredness using various sensors to analyse driving different programs on a single screen with the driver and
behaviour. The system creates a driver behaviour profile passenger able to view different images based upon the
during normal driving and compares it in different scenarios angle of viewing, with space requirements remaining the
to detect fatigue same.

Integrated Project GST Saab – Driver Attention Warning

(Global System for Telematics) System
Developed by : Renault + BMW Developed by : Saab
System Functioning : Renault and BMW jointly System Functioning : Development project for
developed a rescue scenario and implemented it for the first designing a system that Detects Driver Drowsiness &
time in vehicle prototypes, focusing specifically on inter- Driver Inattention – Utilizes two miniature infra-red
vehicle communication. The prototypes have cameras, one installed at the base of the driver’s A-pillar and
interoperable telematics with open architecture for easy the other in the center of the main fascia, focused on the
communication. driver’s eyes.

* Announced in 2008

Copyright Frost & Sullivan 2008 6

 Asia is the Major Contributor to the Global Safety Systems
Market Revenues Attributable to Wider Installation in Japan
Global Safety Systems Market – Revenue Forecast

$38.3
Billion
$26.1 CAGR 6.6%
Billion 45.3%
Year 2012
Active Safety Passive Safety
51.9% $15.8
16,000 Billion

$11.6
Billion $10.9
12,000
Billion 43.2%
Million US$

8,000 46.7% 47.0% 54.7%

48.1%
4,000
56.8%
53.3% 53.0%
0

Year 2006 Year 2012

Copyright Frost & Sullivan 2008 Note: All figures are rounded. Source: Frost & Sullivan 7
 Global Active Safety Systems Market Revenues to Exceed 20
Global Active Safety Systems Market – Revenue Forecast

Billion USD by 2012

Global Active Safety Systems Market: Revenue Forecasts (in Million US$), 2006 and 2012

$21 Billion
CAGR 8.9% 10.5%
1.0%
$12.5 Billion Year 2012 5.8%
7.0%
1.1% 5.7% 2.1% ABS/ESP TPMS LDW BSD NVS IPA ACC
8.6% 1.2% 11.6%
$9 Billion 2.8%
1.3% 9,000
9.6%
17.3%

$6.2 Billion 13.1%

$5.8 Billion
6,000 3.7%
Million US$

10.0% 7.3% 15.7%

3.4% 61.3%
22.7% 5.7%
71.7%
5.5%
3,000
84.6%
65.0%
42.7%

Year 2006 Year 2012

Note: ABS/ESC – Antilock Braking System / Electronic Stability Control, TPMS – Tyre Pressure Monitoring System,
LDW – Lane Departure Warning, BSD – Blind Spot Detection, NVS – Night Vision System, PA – Parking
Assistance, ACC – Adaptive Cruise Control
Note: All figures are rounded. Source: Frost & Sullivan
Copyright Frost & Sullivan 2008 8
 Legislation driven technologies like ESP, e-Call and Tyre Pressure
Monitoring systems are expected to have a high penetration in EU
B – Features Standard in higher segment C – Features that will only be
Leading European Automotive Technologies

A – Technologies Driven By
Legislation vehicles, but optional in mid and lower segments available as option
EPS -> CEPS + PEPS + REPS 70.0%
Stolen Vehicle Tracking 75.0%
RVD 75.0%
2020
MP3/ WMA 91.0%
Standard ESP 100.0%
e-call 100.0%

A DPF (%of diesel) 100.0%

Tyre Pressure Monitoring System 100.0%
Active Steering 20.0% Pay as you drive (PAYD) 35 - 40%
DVD 24.0% Turbocharger (% of gasoline) 40.0%
Air Suspension 25.0% Embedded Navigation 40.0%
Start-stop system 30.0% VVT (% of gasoline) 42.5%
+ Occupant Sensing Systems 33.2% In-vehicle Displays 48.0%
DCT + AMTs 35.0% Passive Hands free 55.0%
B Advanced ESP 35.0% GDI (% of gasoline) 57.5%
Penetration

Source: Frost & Sullivan

Multi-functional Switches 36.0% Whiplash Protection Systems 61.1%

Lane Departure Warning (LDW) 4.3%

Blind Spot Detection (BSD) 6.0%
Adaptive Cruise Control 8.2%
Seat - Active Massage (Driver/Passenger) 8.5%
C EHB + Hybrid braking+ EMB /EWB 14.0%
Seat - Ventilation (Driver/Passenger) 19.2%
_

Copyright Frost & Sullivan 2008 9

Agenda for Safety & DAS
Overview of the Market for Safety and DAS
Technologies

Active Safety Technologies – Identifying Growth

Opportunities

Passive Safety Technologies – Growth

Opportunities in a mature market

Customer Attitudes and Perceptions towards

Safety Technologies

Conclusions & Recommendations

Copyright Frost & Sullivan 2008 10

 Active Safety Systems – The Burning Topics

Success of DAS
Key Conclusions – Active Safety Systems

features will be
significantly influenced
by quality of HMI

Potential end-user Obstacle sensors to

demand for DAS in become commodity
the aftermarket – new products – CMOS
products entering presents strong growth
market opportunities

Integration of DAS
Non-chassis suppliers with navigation and
making in-roads into post-crash safety
DAS market including systems reaching
low-speed maneuvering introduction phase

Copyright Frost & Sullivan 2008 11

 Source: Frost & Sullivan study on
Key Dimensions – Systems, Sensors, HMI European Markets for Advanced Driver
Assistance Systems, 2006
Blind Spot Detection Infrared Sensors
Driver Warning and Information

CMOS
European Active Safety Technology Roadmap

Radar 24 GHz > 79 GHz

Push Button Warning Light and Audible Push Button Visual Display

Collision Warning (CW)

Systems

CMOS
Radar 24 GHz > 79 GHz
Automatic Audible and Visual

CMOS Sharing ACC, LDW, NVS

Night Vision System (NVS)

CMOS based Near Infrared Sensors

Far Infrared Sensors
Push Button Visual Display

& CW
Lane Departure Warning (LDW) CMOS
Infrared Sensors (2004)
Driver Assist Systems

Push Button Haptic

Adaptive Cruise Control (ACC) 24 GHz Sensors > 79 GHz Sensors

Lidar Sensors (2003)
Radar 76/77 (1998) Fusion of Radar 76/77 & CMOS
Push Button Automatic braking and acceleration.

Intelligent Park Assist

CMOS
Push Button Visual Display

2004 2010 2015

Input Output Driver Assistance
Sensors Used
Options Options System
Copyright Frost & Sullivan 2008 12
 OEMs Need to educate Consumers of Benefits of Haptic Feedback
Systems Input Preferred Location Output Preferred Location
Haptic: Centre Stack, Steering Visual: Above Rear View Mirror,
Wheel A-Pillar
Haptic: Steering Wheel, Seats
Example of HMI Preferences

Blind Spot Detection

Haptic: Steering Wheel, Seats

Drowsiness Detection

Haptic: Centre Stack, Steering Visual: Rear View Mirror,

Wheel Central Display

Park Assist System

Haptic: Centre Stack, Steering Visual: Instrument Cluster,

Wheel Central Display
Haptic: Steering Wheel
ACC

Haptic: Centre Stack, Steering Visual: Instrument Cluster,

Wheel Central Display

LDW Haptic: Steering Wheel

Haptic: Centre Stack Visual: Instrument Cluster,

Central Display
Haptic: Steering Wheel

udio ideo aptic

Copyright Frost & Sullivan 2008 13
 Host of ADAS Applications where Digital Map Data is a Key
Component for Enhanced Accuracy and Results
European Active Safety Market Growth Areas

Aisin, Toyota
Bosch, BMW Aisin, Toyota

Curve Warning & Driving

Stability Improvement System
Curve Warning
ACC
Navimatic Transmission
• Toyota jointly developed with
Electronic Stability Control Aisin and currently available in
Adaptive Front Lighting Europe on select Toyota models
• System uses digital map data to
Digital Map data key for sense curvature radius
Many ADAS Applications
• Suspension damping forces gets
Continental, Visteon ( Ford) optimum control in line with the
Mercedes Benz curvature radius
Lane Departure Warning Fuel Economy

Valeo, PSA Aisin, Toyota

Steering angle sensor Example of digital map acting as a sensor

Adaptive
Digital Map Data
Sensor Front
Vehicle speed sensor
Fusion Lighting
GPS Sensor
Systems
Vehicle height sensor

Copyright Frost & Sullivan 2008 14

Significant Aftermarket Potential for DAS – No “Breakthrough” Product
Thus Far

Case Study - TomTom GO was launched in a market dominated by complex, expensive, built-in car
navigation systems. TomTom GO managed to position itself not just as another technical product, but as
an easy, smart and accessible consumer solution, moving to take a 56% market share

Tomorrow for DAS Systems Already in Market

HUD

DIY / Aftermarket Installed

Warning / Information Systems

TPMS Park Assist

LDW
Indispensable for safe driving

Want / Incentivised by insurance

Source: Frost
TomTom& Sullivan

Copyright Frost & Sullivan 2008 15

Agenda for Safety & DAS
Overview of the Market for Safety and DAS
Technologies

Active Safety Technologies – Identifying Growth

Opportunities

Passive Safety Technologies – Growth

Opportunities in a mature market

Customer Attitudes and Perceptions towards

Safety Technologies

Conclusions & Recommendations

Copyright Frost & Sullivan 2008 16

 Global Passive Safety Systems Market Revenues to Reach
Global Passive Safety Systems Market – Revenue Forecast

17.4 Billion USD by 2012

Global Passive Safety Systems Market: Revenue Forecasts (in Million US$), 2006 and 2012
$17.4 Billion
CAGR 4.2%
7.7%
$13.5 Airbags Seatbelts 7.9%
Billion
Side Airbags Curtain Airbags
6.7% 16.9%
Whiplash Protection Systems Occupant Sensing Systems
7.6%
$ 6.8 Billion
11.4%
$ 5.4 13.6% 12.2%
6000 $ 5.1
11.4% Billion
Billion 15.8%
12.5%
8.1% 12.9%
12.3% 26.8%
29.9%
Million US$

4000 12.5% 22.9%

14.1% 26.2%
10.2%

2000 27.3% 27.0%

32.9% 28.5%
32.1%
25.5% 27.0%
0
Region
2006 2012

Copyright Frost & Sullivan 2008 Note: All figures are rounded. Source: Frost & Sullivan 17
Seat is the Heart of Occupant Safety in all Crash Scenarios
OCS Estimated to Cost around 26.5% of Seat

Whiplash Protection
Side Airbags
Systems 5.0% (2005)
Active: 3.5% (2010)
5.3% (2005) – 3.8% (2010)
Reactive:
2.7% (2005) – 2.1% (2010)
Passive:
1.3% (2005) – 0.7% (2010)
Pre-Tensioners
2.4% (2005)
Seatbelt 1.6% (2010)
Reminders
2.1% (2005)
1.4% (2010)

Occupant Detection
and Classification
Anti-submarine Systems
Technologies 26.5% (2005)
4.2% (2005) 18.8% (2010)
3.1% (2010)

Source: Frost & Sullivan

Copyright Frost & Sullivan 2008 18
 Key Take Home Points for Passive Safety Systems
Key Conclusions – Passive Safety Systems

Role of seat in safety - shift to

an electronically controlled
occupant safety system

Active passive integration to Unlike US, Occupant detection

lead to installation of more systems have stronger demand
reversible passive safety than occupant classification
systems systems in Europe

Dual stage airbags have more Reversible active whiplash

application in the European protection systems have
market compared to other maximum market potential
smart technologies like variable among any other whiplash
stage airbags. protection systems

Copyright Frost & Sullivan 2008 19

Agenda for Safety & DAS
Overview of the Market for Safety and DAS
Technologies

Active Safety Technologies – Identifying Growth

Opportunities

Passive Safety Technologies – Growth

Opportunities in a mature market

Customer Attitudes and Perceptions towards

Safety Technologies

Conclusions

Copyright Frost & Sullivan 2008 20

List of Clients who Invested in a Recent Multi-Client Study
• Frost & Sullivan developed this study to enable manufacturers and suppliers to better understand the
expectation of customers, their desirability for safety and willingness to pay.

• The quality of the methodology is emphasised by 6 OEMs and 4 Tier 1 suppliers sponsoring the
study.

• List of clients for this study -

Copyright Frost & Sullivan 2008 21

 Methodology - Benefits of Safety Systems
Collision Occupant
Occupant
Vehicle Collision
VehicleStability
Stability Driver
DriverWarning
Warning Avoidance Protection
Other
OtherPassive
Passive
Systems and Avoidance Protection
Systems and InfoSystems
Info Systems Systems Systems
Safety Systems
Safety Systems
Systems Systems
• • Alerting
Alertingthethe • Ensuring the vehicle
• •Anti-lock
driver if braking
vehicle • •Tyre
TyrePressure • •Adaptive • Front• airbags
Ensuring the vehicle• •Pedestrian
Anti-lock braking
driver if vehicle
systems
Pressure
Monitoring AdaptiveCruise
Cruise • •Side
Front airbags
keeps
airbags a safe distance Pedestrian
Protection
deviates
deviatesfrom
systems fromthe
the Monitoring Control • Side keeps
airbags
from
a
those
safe
ahead
distance ProtectionSystems
Systems
• •Electronic
lane Stability
inadvertently • •Lane Control • •Curtain Airbags • Crash compatibility
Electronic Stability
lane inadvertently LaneDeviation
Deviation Systems
from
Curtain Airbagsthose ahead • Crash compatibility
Control Systems
Control Systems warning Systems • •Anti-submarining
Anti-submarining solutions
solutions
warning • •Lane change Airbags • •SOS
• •Emergency • •Blind Lane change SOSbutton
Emergency
Braking BlindSpot
Spot assistance •
Airbags
Knee airbags •
button
Post-crash
Braking warning assistance • Knee airbags • Post-crash
Assistance warning system • •Feet airbags
• Allowing the driver to
Feet airbags automatic
• •Driver system automatic
Assistance DriverDrowsiness
Drowsiness • •Lane keeping • Allowing
• •Whiplash
Whiplash
theprotection
driver to
protection notification
• •Active
ActiveSteering
Steering • •Seatbelt
SeatbeltWarning
Warning
Lane keeping
System
change
change
lanes only if it
lanes only if it is
• Occupant
is notification
• Reducing
• Speed braking
Recognition, System safe• to
Occupant
do so systems
• Reducing
• Speed braking
Recognition, safeclassification
to do so and
classification and systems
distance on aand Control
warning detection
distance
straight
•
warningaand Control
on
line under
Vehicle Diagnostics detectionsystems
systems
• •Rear
straight
dry road
•
line under
• Vehicle
Traffic
Diagnostics
Sign Rearseat
seat
dry road
• Traffic Sign Passengers• • Automatically
conditions
Recognition • • Alerting the driver if Passengers Automatically
conditions
Recognition Alerting the driver if protection summoning
•
•
Reducing
•
Reducing
braking
Collision Warning
braking
• Collision Warning he/she
he/sheisistrying
tryingtoto
protection summoningemergency
emergency
distance on a
System change lanes and if services
servicesinincase
caseofofaa
distance
Systemon a change lanes and if crash
straight line under
• •Automatic Crash there
straight line under
Automatic Crash thereisisaavehicle
vehicleininthe the crash
wet road
notification blind spot area
wet road
notification blind spot area
conditions
conditions

Normal
Normaldriving
Legend Emergency Pre-Crash In-Crash Situation Post-Crash
driving Emergency Pre-Crash In-Crash Situation Post-Crash
Situation Situation Situation Situation
Situation Situation Situation Situation
Copyright Frost & Sullivan 2008 22
 Only Features that Play a Role During the Actual E of the
Crash Are Perceived to be Contributing to Safety
Respondents perceive technologies (ABS, Seatbelts, Airbags) traditionally associated with accident scenarios to play an important part in
vehicle safety. Technologies not primarily associated with accident scenarios are perceived to be not as important to vehicle safety.
Voice of Customer Study on Safety – Europe

Seat Belts 85% 12% 2%

Front Airbags 81% 17% 2%

1%

Anti-lock Braking System 79% 19% 1%

1%

Side Airbags 74% 23% 3%

1%

Emergency Brake Assist 55% 35% 3% 7%

Electronic Stability Control 46% 39% 6% 10%

Tyre Pressure M onitoring 34% 50% 12%

Speed Warnings 32% 44% 22% 2%

Lane Departure Warning 29% 44% 16%

Adaptive Cruise Control 19% 36% 24%

Plays an Important Role Contributes somewhat to Safety Contributes little to Safety Don't Know
Q.2 How important are the following technologies to overall vehicle safety?
Source : Information from Consumer research study done with 1,635 respondents

Copyright Frost & Sullivan 2008 23

Preferred Systems

Across Europe, ‘traditional’ occupant protection and braking technologies are preferred over newer active technologies.

Features that help maintain

8% 37% 13% 30% 13%
correct speed in driving zone

Features that enhance braking

17% 46% 18% 19% 1%
under different conditions

Features that warn or inform

9% 41% 21% 28% 2%
driver of potential risks

Features that help maintain safe

8% 37% 17% 30% 8%
distance b/w vehicles

Features that aid driver vision 12% 43% 21% 23% 1%

Features that protect occupants

30% 39% 16% 14% 1%
in collision

Features that relay for assistance

9% 34% 20% 33% 4%
after collision

Will not purchase vehicle if absent Will purchase vehicle if standard Will likely purchase as option
Nice to have Don't want

Q.10 How important are the following to you when you consider a package of safety features for your vehicle?
Copyright Frost & Sullivan 2008 24
Consumers in Europe Significantly Concerned About Front-end
Collisions Contrast to US Consumers Concerned about Rear-end
Impact

32.1%
33.3%

30.1%
1.0%
10.7% 47.6%
14.4%
26.2% 3.9%
1.0%

Front Impact
Forward Impact Lateral Impact
Lateral Impact
Rear-End Impact
Rear-end Impact
Rollover after Impact
Rollover after impact
Rollover without Impact
Other

Copyright Frost & Sullivan 2008 25

Consumers Prefer Audio / Visual Feedback for Most Emergency
Situations – Need to Educate Benefits of Haptic Feedback

11.40% 15.00% You are fast

30.10% 6.60% 32.80% 4.00% approaching an 32% 13% 3% 40% 8% 4%
obstacle ahead

Your vehicle drifts

35.00% 9.30% 14.90% 22.30% 3.10% from its lane when
36% 9% 7% 32% 14% 3%
15.40% your attention is
diverted

12.80% 13.60% Changing lanes when

32.70% 7.80% 29.70% 3.50% a vehicle is in your 35% 8% 4% 38% 12% 3%
blind spot

7.80% 17.40% A vehicle/pedestrian

31.10% 6.20% 32.40% 5.00% suddenly appearing 33% 8% 3% 43% 10% 3%
ahead

7.50% Major malfunction in

22.40% 28.60% 5.30% 32.10% 4.20%your vehicle (e.g. low 23% 30% 3% 36% 6%3%
tyre pressure)

Audio Visual Haptic Audio & Visual Audio & Haptic Visual & Haptic

Copyright Frost & Sullivan 2008 26

 Relative Importance of Safety Attributes – EUROPE

Providing protection to passengers in a collision, and the

enhancement of braking, are the attributes most
Will Not Buy expected to be standard. Vehicles with these features
Vehicle if Absent will be considered for purchase.

Will Purchase
Vehicle if Standard Protect : Collision
Enhance Braking

Likely Purchase
as an Option Aid Driver Vision

SOS : Collision
Correct Speed Keep Distance
Warn of Risks

Nice to Have

On average, speed correction, keeping

distance, and summoning for
Don’t Want It emergency assistance (SOS) after a
collision, are the attributes most
considered for purchase as an
option, and least expected to be
standard.

* These are based on the mean scores of the importance ratings for each attribute.

Copyright Frost & Sullivan 2008 27

 Only 28 percent of the respondents have heard of Euro NCAP, with
Customer Awareness and Perception of Legislations – EU

the highest in France (36 percent) and lowest in Italy (22 percent)

• The A&B segment in Italy registered the lowest level Have you heard of Euro NCAP (New Car Assessment
Program)?
of awareness in Europe, with 16 percent and the
highest awareness was within the D&E segment (43
percent) in France.

• Half of the respondents who know of Euro NCAP

want more than the rating to assess the safety of
vehicles, with the highest being in Spain, and the
lowest in the UK.

• 21% of all respondents say a good Euro NCAP will

make them more likely to purchase the vehicle.
However, this increases to significantly in the case of
respondents already aware of Euro NCAP.

• Hence, while Euro NCAP is effective, measures

need to be put in place to increase consumer
awareness of its purpose and benefits. France Germany Italy Spain UK

Yes No
Source : Information from Consumer research study done with 1,635 respondents

Copyright Frost & Sullivan 2008 28

Customer Awareness and Perception of Legislations – EU

Influence of Euro NCAP Awareness in Vehicle Purchasing Decision

Respondents who were aware of Euro NCAP were more likely to be influenced by a good Euro NCAP rating.
45.8% of respondents who were aware of Euro NCAP were likely to purchase a vehicle with a good NCAP rating, while 35.8% of respondents
who were not aware of NCAP were not likely to be influenced by a good NCAP rating. Awareness of Euro NCAP is a major and significant
factor on the influence of a good Euro NCAP rating in the purchase decision (Chi-Square= 279.0, at p=0.0000)

31.8% will likely purchase

11.7% 11.3%
9.7% will likely purchase will consider purchase

will consider purchase

21.1% will evaluate others

45.8% will evaluate others

32.8% 35.8% no influence
no influence

28.0%

Aware of NCAP
Unaware of NCAP
72.0%

Source : Information from Consumer research study done with 1,635 respondents

Copyright Frost & Sullivan 2008 29

Agenda for Safety & DAS
Overview of the Market for Safety and DAS
Technologies

Active Safety Technologies – Identifying Growth

Opportunities

Passive Safety Technologies – Growth

Opportunities in a mature market

Customer Attitudes and Perceptions towards

Safety Technologies

Conclusions

Copyright Frost & Sullivan 2008 30

 Conclusions in Europe
Expect passive • According to a Frost & Sullivan consumer research
pedestrian safety study, around 30% of the respondents in Europe are
willing to pay for pedestrian safety systems.
solutions to be
increasingly offered as a
differentiator

Expect more affordable Expect increased focus on

Key Conclusions

driver assistance systems Blind spot detection and

in the Small car segment Lane departure warning
and increase ADAS technologies rather than
offerings in the SUV Adaptive Cruise Control
segment

Passive safety systems –

Aftermarket suppliers
occupant detection / dual
entering the market offering
airbag systems still a major
fast introduction of ADAS
Safety technology and will
using dealer fit programmes
grow further

Copyright Frost & Sullivan 2008 31

Thank You for your Attention

Questions?

Copyright Frost & Sullivan 2008 32