be) MATT GRAY @
(Oyen hac ea
Leadership principles | know at
33, | wish | had known at 21:
7.2k Likes 1.4kRetweets 130 RepliesQ MATT GRAY @
@matt_gray_
No Agenda, No Meeting
Time is your most valuable resource.
Hours are wasted in meetings that
could be emails.
When you have meetings, make every
minute count by having a clear agenda:
+ What do we want to achieve?
« How are we going to get there?
+ What's our timeline?Q MATT GRAY @
@matt_gray_
New Initiative, Make a Plan
Before every project, scope out:
- Your one core focus
« The best strategies to achieve growth
+ Immediate next steps
Never create a plan without actions you
can tackle in the first hour.
Precise planning avoids pitfalls and
builds focus.Q MATT GRAY @
@matt_gray_
Be Vulnerable, Be Real
Be human with your team.
Admit when you’ve gone wrong.
Your team will trust you if they know you
own your mistakes.
@jockowillink calls this "Extreme
Ownership."
Never act like a victim.
The rest of your team will follow your
yet oemQ MATT GRAY @
@matt_gray_
No Meetings Before Noon
Intentionally make time for deep work
and focus.
Two core abilities are required to thrive
in the modern economy:
+ Mastering hard things
+ Producing output at an elite level of
quality and speed
Setting aside time for deep work
enables both.b2] MATT GRAY @
@matt_gray.
Sweat the Small Stuff
How you do anything is how you do
Clava alates
Don't let little things slide.
Attention to detail is what separates
you from competitors
« Details matter
Pe Byers te Mat ac ote)
+ Copywriting matters
The customer experience is built bit by
leab2] MATT GRAY @
@matt_gray.
Be the Hardest Worker in the Room
But also the dumbest.
Hire people smarter than you.
But let no one outwork you.
Lead by example.
Show others the work ethic you expect.
This drives your team to reach their
collective potential.b2] MATT GRAY @
@matt_gray.
Flatten the Hierarchy
Create a culture of psychological safety.
Every employee should have a voice in
your company.
Value ideas from your most junior
employees as well as your most senior.
You build a culture of discussion and
innovation, instead of a hierarchy of
fear.b2] MATT GRAY @
@matt_gray.
Connect to a Greater Mission
Most employees:
+ Punch the clock in at 9
+ Mindlessly go about their work
+ Leave as soon as the clock hits 5
Instead:
+ Hire mission-driven employees
« Give them projects they care about
« Sync on their purposeReady to grow your audience?
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