ZAK GEORGE + PUPFORD PRESENT

30 DAY
PERFECT PUP

Your Free Game Plan for a Well-Behaved Dog

 30 DAY
PERFECT PUP
This positive-reinforcement style training
class is perfect for dogs of all ages. Using
science-based methods, you will be able
to learn what you need to know to give
your dog the best life possible. And
remember, always be consistent! Put the
relationship with your dog first and
foremost. Mutual trust = a more pleasant
training experience.
 TABLE OF CONTENTS

03
START WITH THE BASICS!
LEAVE IT 04
HOW OFTEN AND HOW LONG TO TRAIN 06
LOOK AT ME + LEAVE IT 07

SIT 09
LAY DOWN 09
UP/STAND 10
POTTY TRAINING 11
CRATE TRAINING 12
13
CRATE & POTTY TRAINING
STAY 15

STOP PROBLEM BITING 18

19
STOP PROBLEM CHEWING
STOP PROBLEM JUMPING 20
21
COME WHEN CALLED
LEASH WALKING 24

FINAL RECAP 27

2
 30 DAY PERFECT PUP

START WITH THE

BASICS

Before Starting a Training Session

Remember, that before starting a training session with
your dog it is important that their basic needs are met.
Meaning that they should be fed, they have done their
business, and were exercised right before their training
sessions - especially those really high-energy dogs!

What to Do if You and Your Dog are

New to Working Together
This means you are in the communicating-building phase.
To offset this temporary disconnect (could last a few
weeks), manage their physical environment! A great
option is to attach them to you with a leash.

Supplies You'll Need

Currency for your dog - food + play
Treats like boiled chicken and high-value treats like
these and these
Dog chews
Toys - 2-3 of their favorite toys
6 ft leash
20-30 ft long lead leash
Harness
Non-metal collar

- 3 -
 30 DAY PERFECT PUP

V I D E O

01
LEAVE IT
Video 1 covers days 1-3 of the 30 Day course. It will focus on different aspects of leave
it starting with the foundations, then increasing in difficulty as your dog learns how to
perform what it is you are asking of them.

- 4 -
 30 DAY PERFECT PUP

LEAVE IT

Now practice some more! When your

DAY 1-3: LAYING THE
FOUNDATION, CONTINUING
WITH LEAVE IT, & INCREASING
DIFFICULTY
The first thing you want to do is
teach your dog the difference
between yes and no.
First, attract your dog's attention by
giving them a treat or two.
Hold a piece of food in your hand with a
closed fist. Keep your fist closed while
your dog is smelling and trying to reach
for the treat. As soon as they stop, say
"Yes" and give your dog the treat.
dog is doing well you can move on to
the next step.
This time, drop your treat on the floor.
You may notice that your dog goes for it
immediately. Try again and say "Leave
it."
If they don't listen to that cue, it means
that they haven't generalized that term.
So you will want to be more thorough in
teaching it.
Cover the treat with your hand if your
dog lunges towards it, then uncover the
treat once they have backed off and
try again.

Do this a few more times until they seem Continue trying this, moving your hand
to be getting the idea. further and further away, until you don't
have to cover your hand at all.
Now, increase in difficulty and keep
your fist open. If they go for it, move Practice & repeat.
your hand away, and calmly say "No,"
and try again, until they aren't going for
it. Then say "Yes" and give the reward.

Now introduce the words "Leave It."

Put a treat in your hand and say “Leave

It”, and then “Yes” as soon as your dog
shows restraint.

- 5 -
HOW OFTEN
AND HOW
LONG SHOULD
YOU TRAIN
YOUR DOG?

Training can be broken up

into primary and secondary
training sessions.

Primary training sessions are where

you are completely focused on your
dog, teaching them something new,
or reviewing something they
recently learned. Secondary training
sessions require you to snap in to
training mode when the situation
dictates.

Primary training sessions can be

done 20 minutes to 1 hour a day.
You can break those up into 2-15
minute sessions at a time

Secondary training sessions can be

done when required.

- 6 -
 30 DAY PERFECT PUP

V I D E O

02
LOOK AT ME & LEAVE IT,
SIT, LAY DOWN, UP/STAND
Video 2 covers days 4-7 of the 30 Day course. It will focus on teaching your dog
different behaviors like look at me, then increasing in difficulty with a look at me and
leave it combo, sit, lay down, and up/stand.

- 7 -
 30 DAY PERFECT PUP
DAY 4: LOOK AT ME & LEAVE
IT COMBO
One of the first things you want
to teach your dog is how to look
at you.
Attract your dog’s attention by giving
them a treat or two.
Put a treat near your nose and maybe
make a sound to get their attention.
The instant your dog looks at you/the
treat, say “yes” or “good”, and reward
your dog with the treat.
- 8 -
After a few successful attempts with the
treat, try only pointing at your eyes
instead of using a treat. Again, reward
as soon as your dog looks up at you and
say “look at me” accompanied with a
“yes” or “good.”
Now combine look at me and leave it.
First practice leave it on its own, then
look at me.
Now, combine them. Place a treat in
your open hand and give the “leave it”
request.
As your dog leaves it, give the “look at
me” request. As soon as eye contact is
made, reward with a treat and
verbalize a “yes” or “good”. Practice and
repeat!
WHAT IS LURE TRAINING?
Lure training will come in handy for
multiple cues like sit and lay down. Lure
training is where you lure your dog into
a specific physical position.
Some dogs will take to it easier than
other dogs, so be patient with your dog
and work at their pace!
And remember that when using a lure,
the slower, the better!
 30 DAY PERFECT PUP

VIDEO 2 CONT.

DAY 5: SIT

Use lure training when teaching

your dog to sit.
Place a treat right near your dog’s nose.
Slowly move the treat up and back
towards your dog. As soon as your
dog’s backside hits the ground, say “Yes”
or “Good” and reward with a treat and
praise.

Once they start to understand the

action, introduce the word sit by saying
out loud “good sit” as their backside hits
the ground. Practice & repeat!

DAY 6: LAY DOWN

Place a treat near your dog's nose.

Slowly lure the dog toward the ground
with the treat. As soon as your dog lays
down with all 4 paws down, say “Yes”
or “Good” and reward with a treat and
praise.

Once they start to understand the

action, introduce the word lay down by
saying out loud “good lay down” as they
hit the ground. Practice & repeat!

- 9 -
 30 DAY PERFECT PUP

DAY 7: UP/STAND

With your dog in a sit, lure them toward

standing on all four legs by moving the
treat up and away from your dog
slightly. Remember you want to
discourage them from taking any steps,
we are looking for a stand only.

Reward for doing a “stand up” with a

treat and say “yes” or “good”.
Remember NOT to reward if they take
any steps forward. Once they start to
understand the action, introduce the
word up by verbalizing “good stand” or
“good up” (whichever you prefer) as
they come into standing position.
Practice & repeat! TRAINING IN NEW PLACES

Dogs don't generalize behaviors, so you

will notice that they listen to you better
NOTES:
where you regularly train them - like
your home!

If you're serious about getting your dog

to listen to you anytime, anywhere, do
these things:
1. Make sure you teach your dog a
new skill in a familiar area
2. Regularly introduce and normalize
your dog to new environments
3. Train your dog in a variety of
environments - when moving from
your home to other areas, know
that you might have to start with the
basics again
4. Know it's normal for your dog to
struggle at first in new environments

- 10 -
 30 DAY PERFECT PUP

V I D E O

03
POTTY TRAINING & CRATE
TRAINING
Video 3 covers days 8-10 of the 30 Day course. It will focus on setting your dog up for
success, controlling the environment, guidance, training, and help when it comes to
potty and crate training.

- 11 -
 30 DAY PERFECT PUP
POTTY & CRATE TRAINING
DAY 8: POTTY TRAINING
BASICS & CONTROLLING THE
ENVIRONMENT
Remember, potty training your
pup can take months, so try not
to get disouraged!
Dogs don't intuitively know where they
should or shouldn't relieve themselves, so
it is your job to teach your dog where
you want them to go.
The most important thing to do is control
the environment!
You'll want to supervise your dog while
potty training them, so you may want to
use a leash and attach them to you. For
times when you can't supervise them, a
rate or play pen is also beneficial!
Focus on taking your dog out to potty
every 30-90 minutes, depending on
their age. Sticking to a consistent
schedule will be extremely important.
When you take your dog outside, be as
boring as possible and don't allow play
time.
As your dog goes potty, say "go potty."
Once they finish, praise and reward.
- 12 -
This should be extremely high praise
and tasty treats, make it the best thing
ever!
Bring your dog back inside. Keep potty
time as potty time only. If needed, set a
timer!
DAY 9: CRATE TRAINING
BASICS
To begin with, you want your dog to be
comfortable with the crate. So let your
dog explore the crate, don’t ever force
them in. Use treats to encourage your
dog to go inside of the crate and leave
the doors open at first.
When they go in, add a few extra treats
so they begin to have a great
association with the crate. Close the
door briefly and open it again. Let your
puppy go inside and outside of the
crate.
Do your best to make sure your dog
enjoys being in the crate. Before insisting
that your dog spends longer periods of
time in the crate, as in overnight, be sure
to provide lots of age-appropriate
exercise for your dog.
Exercise reduces stress and encourages
calm behavior overall.
 30 DAY PERFECT PUP

VIDEO 3 CONT.

DAY 10: MORE CRATE & POTTY
TRAINING
Don't get upset, yell at, or scold your
dog. This accomplishes nothing.
Once potty training is going well, you
can introduce a bell, but at the
beginning, it is up to you, as the pup
parent, to proactively take your dog out
to pee.

Most dogs will outgrow submissive or

If your dog is having accidents, reassess
excitement peeing by 18 weeks or so,
how much freedom your dog has in the
but it is also a good idea to be more
home and how consistent you are
low-key when interacting with them to
staying with your schedule.
keep their nervousness or excitement
down.
If you catch your dog in the act, pick
them up and take them outside as
If your dog regresses in potty training,
quickly as possible. It can take months to
know that it's normal! But you should
ensure your pup is completely potty
check with your vet to rule out any
trained.
health concern. Moving, changes, new
family members, etc. can also cause a
Overtime, you will begin to understand
relapse.
signs that your dog has to go to the
bathroom.
- 13 -
 30 DAY PERFECT PUP

COURSE PROGRESS

Days 1-10
Make any notes here on your dog's
progress. How are they doing? What are
they struggling with? What has worked
for you? What wins have you and your
pup experienced? Make note of anything
you want below.

NOTES:

- 14 -
 30 DAY PERFECT PUP

V I D E O

04
STAY WITH DURATION,
DISTANCE, AND
DISTRACTION
Video 4 covers days 11-13 of the 30 Day course. It will focus on first teaching your dog
the basics when it comes to stay, then introducing the 3 D's - distance, duration, and
distraction.

- 15 -
 30 DAY PERFECT PUP

DAY 11-13: STAY WITH Get your dog into a sit position. Give the
DURATION, DISTANCE, AND ‘stay’ request and simultaneously put
DISTRACTION your hand up like a “stop sign.” As soon
as your dog stays (even if for 1 second),
Make sure to only work on one say “good stay”, praise, and reward
of the 3 D's at a time before with a treat. Repeat.
combining them!
Start small, and slowly over the course
of a week work up to a 30 second stay.
DAY 11: STAY WITH DURATION

Your dog needs to be able to do a one DAY 11: STAY WITH DISTANCE
second stay before you ask more from
Get your dog in a sit position, and get
them. Remember to work at your dog's
down on their level. Give the ‘stay’
pace, and slowly inrease the amount of
request, use the hand signal, and lean
time you are asking them to stay.
slightly back.

As your dog stays (even while you lean

away), say “good stay”, praise, and
reward with a treat. Repeat, but start to
lean further away from your dog.

Once your dog stays with you leaning

far away, work up to a standing
position as your dog stays. Be sure to
monitor your dog’s reaction as you
stand (changes in position can be
difficult for your dog at first), and
reward as your dog stays in their sit
position. Repeat but this time take 1-2
steps away. If your dog stays, praise
and reward with a treat. Repeat.

Gradually increase distance with the

stay request. If your dog “fails” to
perform a stay, that means you need to
shorten the distance you are asking
your dog to stay.

- 16 -
 30 DAY PERFECT PUP

VIDEO 4 CONT.

DAY 11: STAY WITH COMBINE ALL 3 ASPECTS

DISTRATIONS
Once your dog has a grasp of all three
With your dog in sit, give the ‘stay’ exercises on their own, you can start to
request and either wave around a treat work on combining duration, distance,
or squeaky toy. If your dog stays, say and distractions.
“good stay”, praise, and give a treat to
your dog. Remember to pratice this in a number of
different environments!
Increase the difficulty by tossing a treat
or toy after giving the ‘stay’ request. PHASING OUT TREATS
Don’t worry if this takes lots of practice
When your dog is really reliable on
because things with movement are
getting a certain concept, you can start
very enticing to your dog.
to reward a little more randomly,
without cutting out treats altogether.
If your dog stays when you toss the
treat or toy, say “good stay”, praise, and
This is called Intermittent Reinforcement.
reward with a treat. Repeat.
It is a really powerful reinforcement
because your dog isn't able to predict
Increase the difficulty of the distractions
when a treat comes. If your dog's
with more enticing items and throwing
attention dies off, you need to reward
further distances.
them more!

- 17 -
 30 DAY PERFECT PUP

V I D E O

05
STOP PROBLEM BITING,
CHEWING, AND JUMPING
Video 5 covers days 14-17 of the 30 Day course. It will focus on working through some
common problem behaviors, like biting, chewing, and jumping.

- 18 -
 30 DAY PERFECT PUP

DAY 14: STOP PROBLEM BITING

There are two main reasons puppies bite: because they're teething and because it's
natural for dogs to use their mouths to engage with the world. They don't have hands!

Be aware that puppy biting is normal and can last for a period of months. Your goal is
to help decrease and redirect the behavior, not extinguish it over night. When your pup
bites, you essentially have two choices. You can either redirect to a proper chew or toy
or you can redirect to a training session.

To redirect to a chew, when your pup starts to bite do the following: Say no or 'ah-ah'
and then direct their biting to a proper chew or toy. Once they start to bite on the
proper chew, praise and reward. To redirect to a training session, put a treat near their
nose and lure them away from whatever they are biting on. Put them into a sit-stay
and then reward and praise when they comply. Repeat every time biting occurs.

DAY 15: STOP PROBLEM

CHEWING

Maybe your dog is chewing you AND

your stuff. If they are getting into things
they shouldn't, there is a good chance
you aren't controlling their environment
enough. Ie they have access to things
they shouldn't!

Remember: simply taking away an item

you don't want them to have won't
teach them how you want them to
behave.

You will want to teach your dog "Leave

It" to help set them up for success and
teach them to stop chewing.

Practice with any item by setting it

down, and saying "leave it." If your dog
goes for it, grab the item, say "uh uh,"
then toss it back down. Once they
successfully leave it practice and
repeat. Slowly increasing difficulty in
what you are asking of them.

- 19 -
 30 DAY PERFECT PUP

DAY 16: STOP PROBLEM

JUMPING
If you have a dog that likes to jump, they
need an outlet for their energy - both
mentally and physically. So training and
exercise are both musts! When teaching
this, the goal is to make sure all four of
your dog's paws are on the ground any
time they get attention.

When your dog jumps on you, you

should either ignore them or turn around
to remove access to you (aka
reinforcement for your dog).

If they jump, redirect them into a sit stay.

Start petting them. If they start to jump,
remove yourself and redirect again to a DAY 17: PROBLEM BEHAVIORS
sit stay. EXTRA TIPS

Once your dog can consistently be pet Go back through this video and watch it
while staying in a sit stay, start again. Pay particular attention to what
increasing the difficulty. Jump around, your dog is struggling with the most.
act as excited as possible, etc. and
repeat those steps until they can handle NOTES:
said excitement. A major tip to
remember is consistency.

Your dog should not be allowed to jump

on anyone, including you. Don't expect
your dog to be able to decipher who "is
allowed" to be jumped on, they will
jump on everyone.

Repeat and remember to only give pets,

treats, praise when all four paws are on
the ground.

- 20 -
 30 DAY PERFECT PUP

V I D E O

06
COME WHEN CALLED IN
DIFFERENT ENVIRONMENTS
Video 6 covers days 18-21 of the 30 Day course. It will focus on first coming when called
in a controlled environment (your home), and then environments with more
distractions- like your yard and a park.

- 21 -
 30 DAY PERFECT PUP
COME WHEN CALLED
DAY 18: COME WHEN CALLED
INSIDE THE HOME
This is an essential skill, that is
also live-saving!
When first teaching this, you will want to
start with your dog on a long-lead leash
and a high-value treat or toy!
Start in your home or an environment
your dog is really familiar with. Call your
dog emphatically and excitedly from a
close distance. That makes it more likely
that your dog will come back to you! If
your dog isn't coming to you try using a
squeaky toy or encouraging them to
chase you!
As soon as your dog comes towards
you at all, immediately praise your dog.
Reward with a treat when they get to
you. The first few times your dog comes
to you, give them an extra reward!
Repeat by slowly and patiently
increasing the distance you ask your
dog to come.
DAY 19: COME WHEN CALLED IN
THE YARD
Now it's time to add in some distractions.
You can also use a squeaky toy as a
distraction for your dog. Try to call your
dog off of that distraction.
- 22 -
Keep the distractions small in the
beginning! Once your dog listens to you
inside, you can move outside, like your
yard, then move to new environments,
like we will talk about on day 20.
DAY 20: COME WHEN CALLED
IN NEW ENVIRONMENTS
Don't expect your dog to pick up where
you left off when going to a new
environment. Any time you change up
environments, you are likely to throw
them off!
First, see if your dog will take a treat. If
they won't you can move back inside, or
hang out for 20-30 minutes before
beginning training.
Then repeat the same steps as before,
while taking advantage of the
distractions in your dog's environment.
If your dog doesn't come to you, don't
get mad! You want them to be excited
to come to you, not scared!
DAY 21: MORE COME WHEN
CALLED TIPS
Go back through this video and watch it
again. Pay particular attention to what
your dog is struggling with the most.
 30 DAY PERFECT PUP

COURSE PROGRESS

Days 11-21
Make any notes here on your dog's
progress. How are they doing? What are
they struggling with? What has worked
for you? What wins have you and your
pup experienced? Make note of anything
you want below.

NOTES:

- 23 -
 30 DAY PERFECT PUP

V I D E O

07
LEASH WALKING IN
DIFFERENT ENVIRONMENTS
Video 7 covers days 22-25 of the 30 Day course. It will focus on teaching your dog to
walk on leash, then increasing the difficulty and troubleshooting.

- 24 -
 30 DAY PERFECT PUP

LEASH WALKING
DAY 22: LEASH WALKING
INSIDE THE HOME
Whether you want to be
proactive about leash walking
or you're struggling with leash
walking, this is for you!

Before training, it is critical that you let

your dog play and exercise before
working on something unnatural, like
leash walking.

When training leash manners, start

inside and slowly work your way
outside and then eventually to real
walks on the leash.

With your dog on leash, warm your dog

up by working on a couple look at me's,
sits, stays, etc.. Make sure you can get
their attention.

Start walking and as the leash is loose,

reward. If your dog starts to pull, stop
walking. Get their attention to come
back to you and reward when they do.

Change directions frequently, keep your

dog guessing. Remember to frequently
reward loose leash walking. If they start
to pull, stop and change directions or
redirect to a sit. Practice and repeat!

You want to make sure your dog will

follow you reliably without tension on
the leash before moving on!

- 25 -
 30 DAY PERFECT PUP

DAY 23: LEASH WALKING IN
YOUR YARD
The outdoors is an entirely
different world for your dog.
And is significantly more
difficult - be patient!
in your driveway or just outside your
home, practice those same basic leash
training techniques you worked on
inside the home.
Reward your dog for check-ins during
this time as well. Ie when they look at
you, reward them!
If your dog is too excited and not taking
treats, that is a good indicator that you
are asking too much from them and you
need to take a step back. Maybe in a
less exciting environment or by trying a
higher reward treat!
DAY 24: LEASH WALKING IN
NEW ENVIRONMENTS
A training walk is different than a
normal walk with your dog. It is a
primary training session where you are
100% focused them and your entire
goal is to work on leash walking.
First, start by seeing if your dog will listen
to you, by having them look at you and
reward them.

Do your best at noticing distractions

before your dog does. Those are
opportunities to put your dog in a sit or
have them come to you.

You can also randomly change

directions on your dog, call them to you,
and more!

Remember: you can't expect your dog

to not acknowledge their surroundings,
it is normal and healthy!

DAY 25: LEASH WALKING IN

NEW ENVIRONMENTS
Go back through this video and watch it
again. Pay particular attention to what
your dog is struggling with the most.

- 26 -
 30 DAY PERFECT PUP

V I D E O

08
FINAL RECAP
Video 8 covers days 26-30 of the 30 Day course. We will talk about sticking to a
schedule, training in new environments, keeping practicing, testing the different
behaviors that have been learned, and then graduating!

- 27 -
 30 DAY PERFECT PUP

DAY 26: TRAINING NEW

ENVIRONMENTS
Moving forward with your training, you’ll
have to proactively, continually expose
your dog to as many new environments
as possible!

Those new environments can include,

but aren’t limited to: other dogs, cats,
being around children, at the park, in the
city, on a trail, etc.!

Just because your pup understands a

behavior in your home, doesn't mean
that'll translate outdoors. Often times
when you practice a behavior outside
for the first time, you'll have to go back
to "square one" of teaching that
behavior.
If your pup won't take treats or focus
outside, sometimes you just need to give
20-30 minutes to explore before you
start training.
DAY 27: STICK TO A SCHEDULE
Remember, start small and increase the
difficulty of new environments only
once they have mastered the current
environment or distraction level. Plus,
stick to a training schedule so you don't
lose track of your goals!
If you haven't already, set aside a
certain time each day that you will train.
It can even be helpful to keep notes on
what behaviors you've taught that day
and how well your pup responded to
those behaviors or skills.
DAY 28: KEEP PRACTICING
Lifelong learning should be a goal for
you and your pup! It will take years of
consistent practice to perfect your dog's
behavior.
If you run into issues like aggression or
severe anxiety, consider enlisting the
help of an in-person positive-
reinforcement based trainer.
DAY 29: TESTING ALL
BEHAVIORS
For each behavior we've learned, you
should be able to practice and
accomplish it in your home and outside.
Don't worry if there are some behaviors
your pup doesn't quite understand yet...
it takes time! Three of the most
important parts of dog training are
patience, persistence, and love!

- 28 -
DAY 30: FINAL
CLASS DAY +
GRADUATION

YOU DID IT!

Keep training and stay active in the

private community.

If you need additional resources,

please check out Pupford
Academy!

Congrats, grad!

- 29 -
 30 DAY PERFECT PUP

FINAL NOTES

Days 22-30
Write down final thoughts you have. How
your dog did, what you still want to work
on, and how your relationship has grown
in the last 30 days!

NOTES:

- 30 -
 30 DAY PERFECT PUP

THANK YOU!
Thank you for being a part of our 30 Day Perfect Pup
Course. At Pupford, our main goal is to help you raise a
happy, healthy, and well-behaved pup, and we hope this
course was able to help you along your journey. For more
from us, check out our treats and chews, as well as other
resources like our blog, app, podcast, and Pupford Academy.
Cheers!

- 31 -