THE

Lean Validation Board v 2.0 Inspired by Lean Startup Machine’s

Project Name
Validation Board, 2013

WHAT OPPORTUNITY
HAVE YOU FOUND IN THE MARKET?
Core Assumptions
Audience Pain Point any assumption that, if invalidated, would break your business
IDEA
Product Stage

write ideas on Post-it notes write ideas on Post-it notes

and stick them here and stick them here

make sure your idea is validated before you

START BUILDING

Audience Pain Point Solution

MVP 1

pick your
Product Stage

Riskiest
Assumption
and stick it here

Audience Pain Point Solution

minimum
method success criteria
MVP 2
Product Stage

define the quickest, lowest-cost define the weakest outcome

way to test your riskiest assumption that you would accept as validation

START SELLING
GTFO
of the building
Solution
PRODUCT 1

Audience Pain Point +business model

Product Stage

We were We were
WRONG RIGHT
if your Riskiest Assumption was if your Riskiest Assumption was
INCORRECT, stick it here CORRECT, stick it here

now, you MUST change your move to the next-riskiest assumption

Audience, your Pain Point or your
Solution assumptions once all Core Assumptions are validated,
move on to the next Product Stage
Audience Pain Point Solution
PRODUCT 2

+business model
Product Stage

Solution
PRODUCT 3

Audience Pain Point +business model

Product Stage

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