Add Title

Here
Fiore Marina
06/30/23

https://globaltech-fiore-marina.mys
hopify.com/
Target Customer
● [Which customer persona or
personas did you choose to target
with your site copy and design?]
● My Customer persona is Mary the
Mom
● [How can Nöz help this person?
(1-2 sentences)]
● Nöz can help Mary because it
provides sun protection for her
children while also staying in line
with her environmental beliefs.
Value Proposition

Reef Safe, Eco-Friendly, Vegan Sunscreen

Protecting You and The Environment
Value Proposition
● I chose to have my value proposition right
aligned on the home page so that it was
visible and did not ruin the hero image in
the background. The thought behind my
value proposition was to communicate the
features that highlight the product such as
its reef safe, eco friendly and vegan
features along with saying it protects you
and the environment because I think
these are all factors that would appeal to
mary since she is a mom that is interested
in being environmentally friendly and
wants to protect her kids.
Brand Visuals - Color Palette
● I chose light yellow to be the background of
the hero image and the product image to
create a warm, optimistic vibe for customers
looking at the site.The light yellow also
represents youthfulness which will resonate
mary the mom that is looking fora brand that
would appeal to her and her kids. I tried to
incorporate other colors such as light blue
and light green in the drawers and other
backgrounds to better reflects NoZ since it is a
colorful brand and has colorful products.
Overall, I made the text black so it would pop
against the backgrounds and it is easier to
read.
Brand Visuals - Photography
● I chose this image because my customer persona is Mary the Mom and this image is
something that would draw her into the site since it resonates with her. It depicts a
family all wearing Noz and this tells her its something her kids would enjoy and she
can purchase for the whole family

[Add screenshot of your hero image // the first slide in the header slideshow]
SEO - Keyword research
● [Using your keyword list from your
screenshot to the right, select 5 of these
keywords that you would use in your Meta
Title and write them below:]
○ Reef safe Sunscreen
○ Mineral Based Sunscreen
○ Eco friendly
○ Kid Safe Sunscreen
○ Important places to apply sunscreen
● I chose these five words because the top
three have good SEO results and the rest
of the key words match the brand goals
and words/phrases people would search
up in order to find our brand specifically.
SEO - Site Meta Tags
● A sites meta title is so important
because it gives a quick description of
your brand and is the first thing to
catch the consumers attention.
●
○ Reef safe
○ Eco friendly
Landing Page Optimization
● I included a white CTA button that is
visible so customers can easily
purchase the products, I also Included
the badges for cruelty free eco friendly
and vegan badges which will help
encourage buyers to support the
company.
A/B Testing
● If I change the location oF the CTA button then the CVR will increase
Promos & Offers [LevelUp, Optional]