In 2016, weekend and weekday payment values were 25.2% and 74.

8%
In 2017, weekend & weekday payment values were 23.1% and 76.9%
In 2018, weekend and weekday payment values were 22.5% and 77.5%

Profits:
2016 - 2,72,313
2017 - 2,98,91,537
2018 - 3,40,19,525
The profit is increasing year by year so we can conclude that the business is good and
profitable.

Most of the payments were done by credit cards or Most customers use the credit card
payment method so we have to give offers, special discounts and cashbacks to attract
more sales and more customers.

→Cama - mesa - banho

→Beleza - saude
→Relogios - presents
→Movies - decoracao
→Esporte - lazer
→Informatica - accesories
→Utilidades - domestic
These product categories have most percentage of sales combining 49.66% and the
profit which made by them was 49.42%
We have to make sure that the stock is available.

There are some product categories which we have to take care of because they are
doing less business (profits)

→Seguros - e - servicos
→fashion - esporte
→artes
→artes - e - artesanto
→livros - technicos
→casa - confronto
→pc - gamer
→cd - dvds - musicals
→dvds - bluray
→flores
They are not contributing much so we have to take certain measures to increase the
sales.
We have to keep up with the current trend and have to be unique.
Swap dvds to pendrives and posting the arts in the social media rather than selling them
in stores. We can make brand promotions by maintaining a social media.

Sao paulo city has most customers with 23,709.