Professional Documents
Culture Documents
Kewirausahaan Zhidan Yanuar Pamungkas
Kewirausahaan Zhidan Yanuar Pamungkas
Kewirausahaan Zhidan Yanuar Pamungkas
Class : 3A
NPM : 2014060042
Subject : Entrepreneurship
3 Businesses to be established:
1. Golden Fair Food and Drink Variation Warung
2. Tecnology Productive Innovation Natural Basic Ingredient
3. Entrepreneurship Product Revoiner for Elementary School Children
2. Value Propositions (Product Excellence) in the Golden Fair Food and Drink Variation
Warung Cita business
The advantages of the products in the Golden Fair Food and Drink Variation Warung Cita
Rasa business are:
The advantage of my product this time is because of the diversity of food ingredients that
vary, the variety of food ingredients causes the taste and products to vary also in the form of
texture, taste, aroma, and uniqueness, vary many different or diverse not the same as each
other, between one food is not the same as another food, and between one drink is also not
the same as another drink so that this variation causes uniqueness Separately, that each food
made product from Say Aini will be unique, different in texture, taste, and varied, then here
will bring out its own attraction for customers to buy Say Aini products, because variety is
beautiful, everyone likes the name Variation will bring out its own attraction
Unique food and drinks are different, a variety of good food innovations or in other words
food varies also the drinks, itself is unique and tastes, the taste itself is good and quality, the
colors of the textures are diverse, this uniqueness makes my food stall different from other
food stalls, that in my food stall there will be many different uniqueness and flavors that
bring up the potential that this uniqueness makes its own attraction For customers or those
who are trying to buy products or eat at my food stall
Food and drinks are affordable and cheap, uniquely from other food stalls, the price is
affordable not too expensive, this is in accordance with the product and the material for
making the product, if the material for making it is cheap and a little this will run linearly
with the price that appears which will later be affordable or cheap too, if the material is
expensive or difficult to obtain this causes the price is also a bit expensive according to the
material itself, This is so as not to experience losses because the price of materials should not
be more expensive than the sales proceeds, so it is adjusted to that too
Nutritious and healthy foods and drinks tested by health if checked
Food and drinks that I will sell later are nutritious, with high nutritional value, for example
increased protein, vitamins, minerals, iron, carbohydrates that itself has good quality that this
food has good nutrition, and hygienic so that it is also tested by health and passes the test test
if tested, how not? Unhealthy or dirty food should not be served by buyers as well
3. Channels (Marketing) in the Warung Cita Golden Fair Food and Drink Variation
business
To inform something and make the main attraction of my food products known to many
people and the wider community, the need for promotion in this case, this promotion aims to
be marketing, in order to attract customers to be familiar with this food stall, so that many are
interested, without marketing causes many who do not know this food stall, So the form of
promotion or marketing itself has many different forms, it can be in the online world or social
media, or directly jump in, this is my promotion or marketing later
- Whats app, Instagram, Facebook
Maybe I will try to promote in the form of social media, such as WA, IG, and FB, in WA, for
example, I will enter a group group to do a series of promotions, in addition to promotion in
group groups, maybe I will create my own group to expand my marketing reach or my
promotion, making it easier for me to attract customers, or invite people to enter my group
then introduce them to introduce my own products, it could be on Instagram, for example,
making a series of edited photos about the marketing of my food stall in the form of
pamphlets that are distributed on Instagram, then also Facebook sharing about my product
itself and my food stall
- Tiktok
On TikTok, a kind of narrative will be created with words to introduce my food stall, or I will
try to recruit endorse people with many followers with good marketing strategies, for
example, like the person telling me on Tiktok introducing my food stall in an interesting and
good way for the public to watch and be seen by many people so that it makes it easier for
customers to be interested in eating at my stall, introducing my stall where the area is and the
uniqueness of what is in my food stall itself
-Banner
Making banners, maybe trying to make a banner or a big banner that the banner is made in
front of my food stall, so that it looks, then maybe buy it somewhere the banner. Then it is
installed around the highway itself but also needs permission also for permission to put
banners on Jalan Ray Aitu itself
- Pamphlet Making
Pamphlets are made by editing, for example, editing about the plastege itself there is a
separate application to edit it, for example, Canva, with Canva itself can be so free to edit
pamphlets, because the features of the content itself vary, various types of pamphlets, making
it easier to edit
4. Customer Relationships in the Golden Fair Food and Drink Variation Warung Cita
business
Relationships with customers must be established well and in good ways, for example, with
this virtual world made about Whatapps to connect with customers, including in making
online articles to connect with customers themselves
With a good relationship or relationship with customers, it makes it seem as if customers are
well positioned, so they tend to be comfortable, especially comfortable entering my own food
stall, comfortable interacting with me, and comfortable sitting in my food stall to eat will
definitely feel happy if it is comfortable at my food stall so that on another day they will tend
to be interested in returning here to my food stall to buy, Or maybe it can attract other
customers because of a good and friendly relationship with each other, to establish a
connection, a good and positive connection
5. Revenue Streams in the Golden Fair Food and Drink Variation Warung Cita business
The source of income is obtained from those who buy at my food stall, my food stall has a
variety of menus, while the menu itself varies, then buyers can buy at my food stall choose
what he likes and is interested in, so that when he has bought it must pay, then my own
payment or my own source of income is obtained from those who buy my merchandise or
products say aitu themselves, If there are many buyers then my income will also be a lot,
while if the one who buys a little and he buys a little then my income also depends on the
frequency of the buyer itself, this goes linear, if there are many buyers then my money or
income will also be a lot too, but if not, or maybe a few buyers then the result will be a little
income or my money
The business that I make in the form of food will generate a salary or money to improve the
economic results of the business product that I have made myself
6. Key Resources in the Golden Fair Food and Drink Variation Warung Cita business
The main resources come from social media, resources are obtained from anywhere, it is also
obtained from social media inspiration, as well as from the surrounding environment
Human Resources: Skilled and experienced employees who can design, develop, and deliver
products or services, later I will build human resources, namely my employees, who are
skilled for example in the culinary field and also cook grooming, presentation, and marketing
of their business, neatly organized and easy to manage, so that their employees are responsive
or qualified
Financial Resources: Capital needed to finance business operations and growth, such as
business capital, loans, or investors, so here in making a business capital is needed, capital
money out, how the money comes out in a business, as initial capital whether it will be a
profit or loss, which is clear with the capital that comes out it causes financial resources,
There is money generated that is likely to be even more than the business capital, well later in
my business there are financial resources how the financial resources can later increase or the
economy is abundant
Technology Resources: Technology used to facilitate business processes or to create products
or services, how this technology is in my business can later excel to help my work in
business, gadgets also include technology, then other technology in marketing also includes
technology, technology is used to facilitate the process of making business even more optimal
Resource Alliances and Partnerships: Strategic partnerships and alliances that can help
businesses to gain access to new resources or markets
Brand and Reputation Resources: A strong brand and a good reputation can be an invaluable
resource for businesses to differentiate themselves from competitors and attract new
customers, so how will my food be quality or reputable for its variety and unique taste
7. Key Activities in the Golden Fair Food and Drink Variation Warung Cita business
Key activities are specific tasks and processes that a business or organization needs to
perform to create, deliver, and capture value. These activities are a major factor in the
business model, and are usually unique to each organization.
Research and development: New innovation, that existing things are innovated again to look
more attractive and of higher quality, by modifying an item that has been made, namely food
and beverages that have been made itself, for research and development purposes
Production: Activities related to making products or providing services to customers, that in
entrepreneurship there will be such a thing as production, production of these goods, here
production in the form of food and beverages, production based on capital food ingredients
purchased, which are then processed and developed in a better way so as to create good
production goods in the form of attractive processed food and beverages
Marketing and sales: Activities carried out to promote products or services, reach potential
customers, and facilitate transactions, that a product in entrepreneurship is sometimes done
something called promotion, the goal is to increase customers who buy, because with
promotion, a product or item and its entrepreneurship are known by many people later so that
it causes ease in marketing and sales, that later the goods will sell well because it is easy and
known to many people, many people know it
Logistics and distribution: Activities undertaken to manage the supply chain and ensure
products or services are acceptable to customers. This is also noticed in my entrepreneurship,
that ensuring and really paying attention to products or services can be accepted by
consumers is a good thing, lest later people have bought but they don't get what they want
from what they buy because maybe the product is not delivered, here in my entrepreneurship
is food and beverages
Customer service: Activities related to providing support and after-sales service to customers,
this needs to be done in entrepreneurship that I created myself
Financial management: Activities related to company financial management, such as cash
management, financial reporting, and financial analysis, that financial management is also
necessary, activities related to financial management are cash funds and financial statements
are also needed, so that I can manage finances later, do not let fatal losses due to
miscalculation so that economic money cannot be clearly calculated.
Development of partnerships and alliances: Activities carried out to build relationships with
other parties, such as business partners, suppliers, or investors, that business relationships
with others are sometimes necessary, because not all of us can be independent, but connected
and interdependent by others in positive fields or things though, we are not always alone,
then other relationships with other businesses will facilitate relationships to improve business
quality and my efforts later
8. Key Partners in the Warung Cita Golden Fair Food and Drink Variation business
Key partners are parties or organizations that work with a business or organization to create,
deliver, and capture value
1. Suppliers: Parties who provide raw materials or finished products needed for production or
business services, there must be this in my entrepreneurship later, that there are parties who
provide raw materials or products for production or business services, so that they are more
advanced and modern later my business will be
2. Technology partners: Companies or organizations that have the same goals and vision and
work together to achieve these goals, there are certain partners like this how my business is
connected with certain partners to establish relationships with other technology partners
3. Strategic partners: Companies or organizations that provide technology, information
systems, or digital solutions to support business operations, so in my entrepreneurship the
hope will be to connect with companies or organizations that provide technology, so that they
can improve my technology that may not be correct so that it can be more qualified later,
there needs to be a strategic partner to connect, My entrepreneurship will hopefully connect
with strategic partners
4. Distributors and resellers: Parties who help businesses to distribute products or services to
the market or customers, when I am entrepreneurial later, hopefully there will be distributors
and resselers to make it easier, if the business is advanced and classified as advanced, the
economic success is rising, it is easy to recruit employees, including distributors and resellers,
it was to facilitate business opportunities and a business that I made myself
5. Investors and shareholders: Parties who provide capital or financial resources to support
business growth and development, in my entrepreneurship there needs to be a party who
provides capital or financial resources to support the growth and development of my business
later, so that it can run optimally and with quality
6. Government agencies and non-profit organizations: Parties that provide support or access
to public programs or resources to support business operations, need to have this
7. Parties who own trademarks or patent rights: Parties who provide access or license to
patent or trademark rights to support the development of business products or services, there
needs to be this
9. Cost Structure (Financing Arrangement) in the Golden Fair Food and Drink
Variation Warung Cita business
Cost structure is the way a business allocates costs in its operations. It includes all types of
costs required to establish a business, such as production costs, raw material costs, labor
costs, overhead costs, marketing costs, and so on.
It is an important element in business model analysis, as it helps to understand how costs
affect business profits and how businesses can manage those costs to achieve higher profits
There are several types of Cost Structure that are commonly used, such as Cost-plus, Value-
based, and Fixed Cost.
Cost structure is also important in determining the selling price of a business product or
service, because the cost of the business must be considered to determine a price that can
guarantee a scanning profit for the business
It may be formed in the incoming and outgoing cost note book, how the financing
arrangement exists, there is money in, there is money that comes out, this way you can know
and in the end the arrangement of financing is structured later