UNIVERSIDAD TECNOLOGICA DE ALTAMIRA

INGLES VIII 9°A DGRL

ESPINOSA SANTOS BRYAN MANUEL

PEREZ VILLAFUERTE JUAN
RODRIGUEZ MARTINEZ ALFREDO
ROMERO GARCIA ALEJANDRO

Background:
Bimbo is a Mexican multinational bakery product manufacturing company. It was founded
in Mexico City in 1945 by Lorenzo Servitje, Jaime Jorba, Jaime Sendra, Alfonso Velasco,
and José T. Mata. The name "Bimbo" was chosen as a combination of the words "Bambi"
(a popular Disney character at the time) and "Bambino" (Italian for "little child").
Initially, Bimbo focused on producing white bread, and it quickly gained popularity in the
Mexican market. Over the years, the company expanded its product range to include a wide
variety of bakery products, including sliced bread, buns, cookies, pastries, snacks, and
tortillas.
Bimbo's growth and success led to its expansion beyond Mexico. In the 1980s, the company
began establishing operations in other countries, starting with the acquisition of Ideal in the
United States. Since then, Bimbo has grown through a series of strategic acquisitions, both
domestically and internationally, expanding its presence to over 30 countries across four
continents.
Today, Bimbo, is one of the largest bakery companies in the world.

Supply chain:
Infrastructure
196 plants, in 33 countries, 38 plants are in Mexico
Planning
Strategic planning, bimbo defines how the resources will be distributed and what
processes must be used so that they are used in the best way.
Tactical planning, inventory policies, marketing, production, promotion, market
opportunities, location, subcontracting in the process of subduction, among others,
are defined.
Operational planning where production completion dates, order delivery dates,
distribution and order assortments are established.
Logistics
The plants are in charge of acquiring the amount of raw material, producing and
distributing the products.
They work with a system where they record the orders, and the orders that have a
nearby location are grouped and the route is traced for each group of orders.
Suppliers
Bimbo has 33 suppliers, all of them meet quality standards, divided into 9 categories,
ingredients, packaging and wrapping, spare parts, machinery, server systems,
media, promotional items, indirect items, services.
Warehouse and Inventory
Bimbo uses first-in, first-out management in its inventory, since it is an edible product
and requires certain temperatures, the merchandise cannot be stored for a long time.
Located within the plant, bimbo has a raw materials warehouse and a finished
product warehouse, both with first-in and first-out management.
Production
To produce a loaf of bimbo bread, the steps are to verify the raw material, prepare
the dough mixture, divide it into portions, place it in a specific mold, bake it, wait for
it to cool down, slice it, check the quality of the product and pack it, later it is grouped
to more bars and stored.
Transport
Bimbo has its own fleet of customized vehicles for the distribution of its products,
these are transported in plastic trays.
Points of sale
To make a contract with bimbo there is its website where you can place orders.
For final consumers, there are wholesale stores and retail stores, as well as outlets
that offer discounted products since they are about to expire.
Reverse Logistics.
Bimbo has the strategy that the product that is damaged or has a short expiration
date is returned to the plant to be discarded or sent to a Bimbo outlet where the
products are sold at discounts due to their short expiration time.
 Supply chain trends:
Currently, Bimbo has implemented green logistics, since they seek to reduce CO2
emissions, which is why they started with the fleet of their vehicles. The new vehicles use
alternative energy, some use compressed natural gas, and most use electricity.
Bimbo collaborated with Microsoft, the company incorporated a data analysis platform with
the aim of having visibility of the tasks and increasing effective communication between
different areas of the company
Russia is one of the main producers of wheat grain, as is Ukraine. The war has caused
wheat prices to rise, so the increase in raw material affects the costs of the final product.

Continuous improvement:
Bimbo is known for its focus on continuous improvement throughout its supply chain. The
company has implemented various strategies and practices to ensure efficiency and
optimization of its operations. Here are some of the ways in which Bimbo addresses
continuous improvement in its supply chain:
Supplier collaboration: Bimbo works closely with its suppliers to establish strong and
collaborative relationships. The company seeks open and transparent communication,
sharing information, and aligning common goals. This collaboration allows for more accurate
demand planning and effective inventory management.
Implementation of advanced technologies: Bimbo has invested in technology to improve
supply chain management. It utilizes inventory management systems, demand forecasting,
and production planning based on advanced algorithms. These tools help optimize planning
and minimize waste.
Efficient logistics: Bimbo strives for continuous improvement in its logistics operations. It
utilizes warehouse management systems and optimized delivery routes to reduce delivery
times and transportation costs.
Quality management: Bimbo has a rigorous focus on quality management in its supply chain.
It implements quality control programs at every stage, from supplier selection to production
and distribution. The company sets quality standards, conducts regular inspections, and
collaborates closely with suppliers to ensure the delivery of high-quality products to
consumers.
In summary, Bimbo addresses continuous improvement in its supply chain through supplier
collaboration, implementation of advanced technologies, efficient logistics, quality
management, and the promotion of continuous improvement and feedback. These practices
allow Bimbo to optimize its operations, offer quality products, and respond agilely to market
demands.
Sustainability:
Grupo Bimbo has taken several steps towards sustainability. These are some of the
initiatives that the company has implemented:

• Regenerative Agriculture Pilot Tests: Bimbo has launched regenerative agriculture

pilot tests in Mexico and the United States to reduce greenhouse gas emissions in
its value chain.
• Product Rejection: Bimbo has implemented a program to reduce waste by
repurposing ninety five percent of products rejected during the baking process.
• Sustainability Leader: Bimbo is regularly recognized as a sustainability leader in the
Mexican business community.
• By two thousand and fifty, Grupo Bimbo commits to: Achieve net zero carbon
emissions. It also undertakes that one hundred percent of its key ingredients will
come from land grown with regenerative agriculture practices.
These initiatives demonstrate Bimbo's commitment to sustainability and reducing its
environmental impact.