Company chosen:

- Seven Eleven
What is their business?
Convenience store franchise that provide public with daily goods and services such as billing
payment, mailing service, etc.
- Night Owl (Australian Convenience Store)
Australian national convenience franchise that provide public with daily goods.
Comparison
- Characteristic of Seven Eleven
o Franchise system (nationwide and international)
o High density and concentrated store openings
o Item-by-item management
SEJ has built one of the world’s largest information networks, which links stores,
headquarters, combined distribution centers, and suppliers. This system is very practical
and offers logistics advantages for customers, franchised stores and suppliers.
o Original products lineup
SEJ has the ability to differentiate its operations from those of competitors because of
their more than 1000 original products lineup, which create the ability to maintain strong
store loyalty.
o Service development, such as Seven Bank ATM, Meal Delivery Service, Payment
acceptance service, and other services.
- IS of Seven Eleven
o Seven Eleven has a long history of implementing and developing IS to its franchise stores
(refer to week 4 S.23)
o Current IS: Item-by-item management, by creating its own information system and
distribution networks. This information networks links stores, headquarters, combined
distribution centers and suppliers. In addition, it has also established a combined
distribution system that is managed by third party. This system is very practical and
offers logistics advantages for customers, franchised stores and suppliers.
o Implementation of hypothesis-based management
o Implementation of electric money payment handling
- Characteristic of Night Owl
o Franchise system (Australia only)
o Niche market (Convenience store) leader in Australia, having 35% market share.
Convenience store is still a niche concept in Australia. Night Owl is currently one of the
biggest shareholders in this market.
o Australia fastest growing independent convenience network
o Emphasize on providing to local customers
o 73 stores across the country
- IS of Night Owl
o Establishing its own POS software called Coyote
Coyote offers an easier solution to ordering, stock control management and invoicing. It
operates on the cloud in real-time.
Advantages:
  Remote functions such as POS, marketing, stock control, logistics and web store.
 Create a powerful behavior reports based on customers’ shopping behavior.
 Maintain optimum stock levels.
 Optimize inventory and warehousing
o Implementation of pay-wave and other form of electronic money payment
Unlike Japanese convenience store, Night Owl has already integrated pay-wave into its
payment system, creating a smoother transactions compared with those who still use
electronic money, traditional card payment and/or cash payment.
 Management Information System

Case Report

For this report, I have chosen two companies, consisting of one small or medium company
(Night Owl) and one large company (Seven Eleven Japan). Seven Eleven is a subsidiary of
Seven Eleven Japan Co., Ltd, which operates as an international chain of convenience store. The
other company, Night Owl, is a franchised system of convenience stores operating in Australia.
The purpose of this report is to analyze the common points and point of difference of these two
companies. This report also aims to determine the impact of the implementation of Information
System to the company’s performance.

Comparison

- Common Points
o Both Seven Eleven and Night Owl mainly operate under the franchise system.
o The creation of their own Information System to be implemented to each franchise
store.
o