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    MGT 301 Assignment 1

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    The document discusses consumer driven marketing strategies, specifically segmentation. It focuses on behavioral segmentation, which divides consumers based on how and when they use products. Benefits of behavioral segmentation include targeting consumers based on specific product features they use, like whitening offers, confidence benefits, and cleaning experiences without brushing to appeal to different consumer segments.

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    MGT 301 Assignment 1

    Uploaded by

    Pre Cadet Academy
    16 views1 page
    The document discusses consumer driven marketing strategies, specifically segmentation. It focuses on behavioral segmentation, which divides consumers based on how and when they use products. Benefits of behavioral segmentation include targeting consumers based on specific product features they use, like whitening offers, confidence benefits, and cleaning experiences without brushing to appeal to different consumer segments.

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    The document discusses consumer driven marketing strategies, specifically segmentation. It focuses on behavioral segmentation, which divides consumers based on how and when they use products. Benefits of behavioral segmentation include targeting consumers based on specific product features they use, like whitening offers, confidence benefits, and cleaning experiences without brushing to appeal to different consumer segments.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    16 views1 page

    MGT 301 Assignment 1

    Uploaded by

    Pre Cadet Academy
    The document discusses consumer driven marketing strategies, specifically segmentation. It focuses on behavioral segmentation, which divides consumers based on how and when they use products. Benefits of behavioral segmentation include targeting consumers based on specific product features they use, like whitening offers, confidence benefits, and cleaning experiences without brushing to appeal to different consumer segments.

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    of 1

    Principles of Marketing (MGT301) Spring, 2021

    Assignment No.1
    Topic: Consumer Driven Marketing Strategy (Segmentation)

    Answer

    Behavioral Segmentation is used by

    Benefits:

    • As company offers whitening offer to its clients which is main feature of behavioral
    segmentation.
    • Confidence of smile is also given by company to consumers that are also behavioral
    segmentation.
    • As Company offers cleaning experience without brushing, a benefit of Behavioral
    segmentation to clarify the benefit segment to which they are appealing its clients.
    • Fresh & Clean selection also offers 12 hours of protection against decay , it a form of
    benefit of Behavioral segmentation

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