By- Chitwant Tahalyani

Co-founder & Faculty, Gurukul.education

 Management is a universal concept.
 Used in every type of organisation (for profit or not for profit).
 Management is required in all sectors (manufacturing or
service)
 Success of an organisation depends on successful functioning of
management.
 Consider a GOVERNMENT without these:
 A prime minister
 Set of rules & regulation
 Legal boundaries
 Management is a “PROCESS” of designing &
maintaining an environment in which individuals work
together with the aim of achieving goals
EFFECTIVELY
&
EFFICIENTLY.
 Management is a process.
 Management requires effective performance.
 Management needs efficiency.

 Effectiveness = aims to achieve the goals within time.

 Efficiency = optimum utilisation of resources to achieve the
goals.
 Management is a goal oriented process.
 Management is all pervasive.
 Management is multidimensional.
 Management of work.
 Management of people.

 Management is a continuous process.

 Management is a group activity.
 Management is a dynamic function.
 Management is an intangible force.
 Organisational
Objective

Social Objective

Personal &
Individual Objectives
Survival

Profit

Growth
 These objectives are for the benefit of the society

For Example:
 Protection of environment
 Generation of employment opportunities
 Providing basic amenities like school
 Supply of good quality products at fair prices
 Conducting business in lawful manner
 Avoiding anti-social & unfair trade practices
Financial Social
needs needs

Personal Good & healthy

growth & working
development condition
 Management helps in achieving group goals:
 Management increases efficiency:
 Management creates a dynamic organisation:
 Management helps in achieving personal
objectives:
 Management helps in the development of society:
 Nature of management

Management
Management Management
as a
as a science as an art
profession
Systemised body of knowledge

Acquired through observation

& experimentation

Universally Valid
Existence of
theoretical knowledge

Personalized
Application

Based on Practice &

Creativity
Well defined body of knowledge

Restricted entry

Professional association

Ethical code of conduct

Service motive
Top Level Management

• Board of directors, chairman, president

Middle Level Management

• Marketing manager, finance manager

Operational Level Management

• Supervisor, Superintendent, Foreman

 Co-ordinate with different departments ROLES AT TOP
as per an objective of an organisation.
LEVEL:
 Analysis of the business environment.
 Survival of the firm. 1. Board of Directors
 Formulate strategies & goals of an 2. President
organisation. 3. Vice-President
 Arrange resources: 4. General Manager
 Men 5. CEO
 Material 6. COO
 Machine 7. CFO
 Money 8. CMO
 A link between top & bottom level
management. ROLES AT MIDDLE
 Implements plans & strategies developed LEVEL:
by top management.
 Interprets the strategy
1. Production Manager
 Arranges the necessary personnel
2. Purchase Manager
 Assigns duties & responsibilities
3. Marketing Manager
 Motivates to achieve the desired objective
4. Finance manager
 Co-ordinates with other departments
5. HR Manager
 To look after workforce
 To instruct the workforce
ROLES AT
 Ensure the quality output
OPERATIONS LEVEL:
 Wastage should be minimum
 Maintain safety standards
1. Supervisors
 Maintain the discipline & loyalty of 2. Foreman
workforce
3. Superintendent
 Keep them (workforce) motivated
4. Section offices
 To represent workers grievances & problems
to higher level management
 Functions of Management

Planning Organizing Staffing Directing Controlling

Futuristic Organise & Finding the right Supervising, Meeting the

process, allocate the person for the Motivating & standard of
Achieving Goals resources right job leading performance
 It ties a knot with other functions of management.
 It is a separate function of management.
 It synchronises the activities of different
departments towards achievement of a common
goal.
 It is a pervasive & inherent in all the processes of
the organisation.
Planning Organizing Staffing Directing Controlling

Overall Plan & Finding the right Standard =

Resource & Order, instruct,
objective person for the Actual
activities suggest
planning right job performance
 Top Middle Lower
Level Level Level

Integrate Integrate Co-ordinate

activities efforts with workers

Accomplishment Ensure that

of goals work is done
 Integrated
group
efforts

Ensures
Deliberate
unity of
Function
action

Coordination

Responsibility Continuous
of all
managers Process

Pervasive
Function
•Growth in size
•Functional Differentiation
•Specialization
 Presentation is prepared by:
Chitwant Tahalyani
Co-founder & faculty
Gurukul.education

This presentation is prepared with the

reference book Business Studies
by- Sandeep Garg

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