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Juan Rosas - Case Study 1 - GitMeal
Juan Rosas - Case Study 1 - GitMeal
The product:
A local restaurant directory app that aims to provide
users with a convenient way to discover, explore and
order from a wide range of restaurants in their area.
Project duration:
March 2023 - June 2023
Project overview
My role: Responsibilities:
I’m a generalist UX designers playing all the My responsibilities include user research,
roles from UX Researcher, Interaction Design, wireframing, prototyping, writing, and visual
Visual Design, UX Writing, etc. design.
● User research
Understanding ● Personas
The user research conducted for GitMeal targets customers that have some experience with
ordering food (Ubereats, Grubhub, etc..) and browsing for restaurants on apps such as Yelp and
TripAdvisor. This group consists of both men and women in their mid twenties to mid thirties with
lower to middle class income. The assumptions I’m making is that taking orders and processing
payments causes delays for customers and causes a bottleneck for the staff. The research I
conducted is to interview 5 takeout food consumers and ask them about their experience with the
order process including the user interface.
User research: pain points
1 2 3 4
Long Wait Times Incorrect Order No online presence No Food Details
Restaurants have long The staff must write down The food stands Online Menus don’t
lines, because the staff various food orders even sometimes are not even usually provide enough
must take orders, collect during busy times which found on the internet food details for customers
payments, and cook. The may result in customers making it hard to order to order confidently. The
designs moving forward receiving wrong orders. ahead or to simply get design moving forward
must alleviate the short The design moving forward directions or more must provide more
staff and long wait times must reduce order information. The design pictures, ease of use, and
by automating many of mistakes with the help of moving forward must general descriptions of the
the tasks. technology. focus on bringing more food items.
visibility to restaurants.
Persona: Joanda Guile
Problem statement:
Joanda is a busy store owner
who needs an app to find and
order food from restaurants in
advanced, because she doesn't
have the time to deal with long
wait times or incorrect orders.
Joanda Journey Map Goal: Order takeout food fast as possible.
ACTION Go To Restaurant Visit Restaurant Place an order Wait for order Pickup Order
A. Find directions A. Arrive at A. Get in line A. Stand by the A. Notify staff that
to restaurant. restaurant. B. Place Order waiting area you’re picking up
B. Commute to B. Locate takeout C. Make Payment B. Wait to be called the order
TASK LIST restaurant. menu. B. Show receipt or
C. Arrive at be acknowledged
restaurant. C. Pick up order
and exit restaurant.
Better way to find A more convenient A better way to A way to send an A way to show
directions and way to find a place an order alert when the proof of purchase
IMPROVEMENT more information current takeout without the added food is ready by via phone app or
OPPORTUNITIES about restaurant. menu stress and text or call. text without the
confusion need to explain.
● Paper wireframes
Starting ● Digital wireframes
Tapping the
The main homepage was made search bar
opens the
with a search bar near the top, search page Insert first wireframe
example that
a scrollable featured list, and demonstrates design Restaurant list
on the main
thinking aligned with home page
restaurants from previous user research features a
horizontal
orders near the bottom. This scroll that
reveal more
gives the user three restaurant Tapping on restaurants.
these card
options to order from. takes you to
menu page of
restaurant
Digital wireframes
The high-fidelity prototypes allow users to easily navigate through various screens, including
account, search, home, saved, and orders. The home feed showcases restaurants with
horizontal scrollable cards, providing a visually appealing experience. The take-out order
process flows seamlessly from restaurant selection to order completion.
Accessibility considerations
1 2 3
Clear and concise menu Using appropriate color Designing the app to be
descriptions with a simple combinations and ensuring accessible and adaptable
way to add or remove sufficient contrast between across different devices and
ingredients or add special text and background to screen sizes, facilitating
instructions to assist users enhance readability, usage for users with mobility
with specific dietary needs accommodating users with impairments or those who
or restrictions. visual impairments or color rely on assistive
blindness. technologies for device
interaction.
● Takeaways
Going forward ● Next steps
Takeaways
1 2 3
Thank you for taking your time to review my GitMeal App. If you would like to contact me for a job
(contract or full-time), collaboration or just to say “Hello!” you can get in touch with the information
provided below:
Email: techrosas@gmail.com
LinkedIn: https://linkedin.com/in/juanrosaspro