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How To Incorporate Sustainability Into Business PR
How To Incorporate Sustainability Into Business PR
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Stefanie Betz
Furtwangen University
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Abstract. The impact of human activities has become one of the greatest
concerns of our society, leading to global efforts to achieve sustainable
development. Business organizations play an important role on this endeavor.
Business Process Management (BPM) offers a comprehensive approach for
designing, implementing, executing and monitoring business processes. This
position paper aims to raise the discussion about how BPM can be extended to
consider the direct and indirect effects of the business processes in the
environmental, economic and social dimensions of sustainability.
1 Introduction
Sustainable development is defined [15] as “the development that meets the needs of
the present without compromising the ability of future generations to meet their own
needs”. This ability includes the satisfaction of three interdependent dimensions:
environmental, social and economic [5]. It requires integrating social justice, quality of
life, health and prosperity, while respecting the Earth’s capacity to support life.
The impact of sustainability has been classified in three orders [4]: First order
(direct) - impacts resulted from the creation and running of technology. Second order
(indirect) - impacts caused by the continuous use of technology and application of its
surrounding processes. Finally, third order (systemic) - impacts resulted from the use
of technology and its process by many people over medium and long term.
The objective of this work is to develop concepts, methods and tools that can be
applied throughout the BPM lifecycle in order to incorporate sustainability practices
into business processes. It focus on the first phase of the business process lifecycle: the
modeling. Process modeling is key to describe the activities, tasks, roles, artifacts, IT
systems, and business rules of an organizational business process. Therefore, it was
considered an appropriate starting point in the design of sustainable processes.