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    Exercise 2 - Competitor Insights

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    Nguyet Tran Thi Thu
    This document provides templates and instructions for conducting a competitor analysis. It includes a table to map out direct and indirect current, probable, and potential competitors. For each competitor, the analysis evaluates if they present a very serious or lesser threat, including a brief explanation. A competitive planning worksheet is also included to track competitors' market share positions over time, their relative strengths and weaknesses, current and future objectives, and proposed strategy.

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    Exercise 2 - Competitor Insights

    Uploaded by

    Nguyet Tran Thi Thu
    6 views3 pages
    This document provides templates and instructions for conducting a competitor analysis. It includes a table to map out direct and indirect current, probable, and potential competitors. For each competitor, the analysis evaluates if they present a very serious or lesser threat, including a brief explanation. A competitive planning worksheet is also included to track competitors' market share positions over time, their relative strengths and weaknesses, current and future objectives, and proposed strategy.

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    Exercise 2_Competitor Insights

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    This document provides templates and instructions for conducting a competitor analysis. It includes a table to map out direct and indirect current, probable, and potential competitors. For each competitor, the analysis evaluates if they present a very serious or lesser threat, including a brief explanation. A competitive planning worksheet is also included to track competitors' market share positions over time, their relative strengths and weaknesses, current and future objectives, and proposed strategy.

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    6 views3 pages

    Exercise 2 - Competitor Insights

    Uploaded by

    Nguyet Tran Thi Thu
    This document provides templates and instructions for conducting a competitor analysis. It includes a table to map out direct and indirect current, probable, and potential competitors. For each competitor, the analysis evaluates if they present a very serious or lesser threat, including a brief explanation. A competitive planning worksheet is also included to track competitors' market share positions over time, their relative strengths and weaknesses, current and future objectives, and proposed strategy.

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    of 3

    Exercises in Competitor

    Analysis

    Marketing Planning Project 1


    Competitor Threat Landscape

    1. Use the table below to map-out your current and likely future competitors.

    a. Direct competitors are those who use a similar business model and technology do to
    address the same customer needs and wants. Indirect competitors are those who use
    different business models or technologies to address the same customer needs and
    wants.

    b. Current competitors are those already in the marketplace; probable competitors are those
    likely to enter the marketplace in the near future; potential competitors are those who
    may enter the marketplace in the future but for who this is less certain.

    Current Probable Potential


    A B C

    Direct
    competitors

    D E F

    Indirect
    competitors

    2. For each competitor listed in the table above, evaluate whether the competitor presents a very
    serious threat or a lesser threat, and provide a brief explanation of your assessment of the threat.

    Competitors who
    Competitors who
    present a very serious Explanation Explanation
    present a lesser threat
    threat

    Marketing Planning Project 2


    Competitive Planning Worksheet

    Market Share Positions Future


    Current Threats &
    Relative Relative Objectives Proposed
    Competitors Total Segment Segment Segment Segment
    Strengths Weaknesses
    Objectives &
    & Probable
    Opportunities
    Strategy
    Market 1 2 3 4 Strategy Presented
    Strategy
    Current Current Current Current Current

    Previous Previous Previous Previous Previous

    Current Current Current Current Current

    Previous Previous Previous Previous Previous

    Current Current Current Current Current

    Previous Previous Previous Previous Previous

    Current Current Current Current Current

    Previous Previous Previous Previous Previous

    Current Current Current Current Current

    Previous Previous Previous Previous Previous

    Marketing Planning Project 3

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