Module 3: 003

"Naming Your Brand"

Choosing a Name
When choosing a name for your brand, you want to give off the emotions that you are the only one that is
selling that product and that your company invented the product you are trying to sell. This will help
significantly with conveying trust in your customers and making them feel safe when purchasing off your
website. When choosing your name, you want to make sure its:
Short
Simple
Rememberable

Be careful when choosing a name that is not trademarked because dealing with legal issues later down the
line when you have scaled your business to 5 or 6 figures a month is the LAST thing you want to deal with.
It's just not worth stepping on anyone's toes.

Purchasing a Domain
When you go and purchase a domain for your website, you should purchase it from Google Domains. This
is the only domain provider I would ever recommend because it comes with your own Gsuite account and
its seamless integration with Gmail. Don't waste your time purchasing a domain from Shopify or any other
providers.

Make sure to include the custom email in your purchase for $6 a month because you want your email to
be professional and aligned with your brand name. This conveys trust. You don't want to have an email
that says AvidMilkEnjoyer69@gmail.com as a support email, do you?

Action Steps
1. Finish your blueprint.
2. The product should fit the blueprint criteria.
3. Follow your blueprint and execute.
4. See which competitors are in your area.
5. Be better and different from your competitors.

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