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Management & Case Study 1-4 PDF
Management & Case Study 1-4 PDF
Management & Case Study 1-4 PDF
INTRODUCTION TO MANAGEMENT
1.1.INTRODUCTION
Since time immemorial, managing has been the most imperative activity as the society has
continuously relied on group efforts. Moreover, it has always been crucial to ensure the
coordination of individual efforts right from the time people engaged socially. Well-coordinated
efforts are pivotal for achieving the aims and objectives that cannot be realized individually.
As organized groups have become enormous over the years, the role of management has also
been increasing in importance and complexity. Organizations nowadays have become more
global; employee groups are more diverse; and organization structures do not contain large
hierarchies rather focus on a collaborative approach. To tackle these new challenges,
Organizations are adopting new methods and philosophies of management. In this chapter, let us
study the concept, meaning, roles, skills and levels of management and managers in detail.
An organization is a two or more people who work together in a structured way to achieve a
specific goal or set of goals.
(Stoner and Freeman,2009)
What is meant by Business?
A business is any economic activity carried out to satisfy human needs and wants.
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What is meant by Business Organization?
A business organization is a collection of individuals and deliberately structured entity
which produces goods and/or services utilizing limited resources to achieve its specific goals
and objectives.
Apply to all organizations: for profit, non-profit and not-for -profit.
1.3.DEFINITION – MANAGEMENT
Management has drawn concepts and principles from a number of disciplines such as Sociology,
Economics and Psychology and so on. The contributors from each of these groups have viewed
management differently. Therefore it becomes difficult to define management in a
comprehensive way and no definition of management has been universally accepted.
Fayol,1930
Management is the process of planning, organizing, commanding, coordinating and controlling.
Daft,2012
Management is the attainment of organizational goals in an effective and efficient manner
through planning, organizing, leading and controlling organizational resources.
“A process of planning, organizing, leading and controlling the limited resources efficiently and
effectively to achieve predetermined goals and objectives in an ever changing business
environment.”
1. Resources
o Man
o Machine
o Material 5Ms
o Method
o Money
2. Efficiency
o The degree to which limited resources are optimally used.
3. Effectiveness
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o The degree to which the intended results are achieved.
Efficiency: Refers to getting the most output from the least amount of inputs. Because managers
deal with scarce inputs; including resources such as Man, Machine, Material, Method and
Money. They are concerned with the efficient use of those resources. It’s often referred to as
“doing things right”. That is, not wasting resources.
Effectiveness: Management is also concerned with being effective, completing activities so that
organizational goals are attained. Effectiveness is often described as “doing the right things”.
That is, doing those work activities that will help the organization reach its goals.
4. Productivity
o Productivity is the relationship between the output generated by a production or
service system and the input provided to create this output. In another way we can
say that productivity is the summation of Efficiency and Effectiveness.
o Productivity = Output
Input
1.5.CHARACTERISTICS OF MANAGEMENT
The critical analysis of the above definitions, the following characteristics of management
evolve.
Management as an Art
Art implies the application of knowledge and skills to bring about the desired results.
Management is both a science as well as an art. Science (theory) and art (practice) are both
essential for the success of management.
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4. Management is a factor of production
An enterprise produces goods or services using resources like land, labor, capital, machines etc.
These resources themselves cannot realize the organizations goals. The goals are achieved when
these are effectively coordinated by the management
5. Management is decision-making
Decision-making is selecting the best among alternative courses. The success or failure of an
organization depends upon the quality of decision. A manager must make a right decision at
right time.
A manager is someone who coordinates and oversees the work of other people so that
organizational goals can be accomplished. There are several reasons we can list out for having a
manager in the organization. Here, three reasons are listed out for importance of managers.
1. Organizations need their managerial skills and abilities in uncertain, complex, and
chaotic times.
2. Managers are critical to getting things done in organizations.
3. Managers contribute to employee productivity and loyalty; the way employees are
managed can affect the organization’s financial performance; and managerial ability has
been shown to be important in creating organizational value.
1.7.LEVELS OF MANAGEMENT
Level of Management can be classified into three categories – Top Management, Middle
Management and Supervisory/Lower Level/ First-line management as shown in figure below
Middle Level
Middle management stands between top management and supervisory management level.
Middle level management establishes programs for department and carries out functions for
achieving specific goals.
1.8.MANAGERIAL SKILLS
Management is a challenging and complex task, and performing it effectively requires a variety
of skills. These skills are organized into three categories: conceptual, technical, and human.
They apply in varying degrees of importance to managers at all levels in an organization.
Conceptual skills
This refers to the ability to see the “big picture,” understand how the various parts of the
organization affect each other, and conceptualize how those parts can be organized to improve
the performance of the overall organization. In other words, conceptual skills are the foundation
for strategizing and organizing. Conceptual skills are most important to Top level managers.
Technical Skills
Technical skills enable managers to perform specific activities involving methods,
processes, or techniques. These skills include mastery of specific equipment or correctly
following procedures. Technical skills are most important to First line managers.
Human skills
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Human skills refers that the managers need include the abilities to communicate,
persuade, manage conflict, motivate, coach, negotiate, and lead. Effective managers understand
the needs of their subordinates and act on this knowledge to improve employee well-being also.
Human skills are essential to all level managers equally.
1.9.MANAGEMENT FUNCTIONS
A function is a group of similar activities. Management functions can generally be classified into
four types;
Henry Mintzberg’s observations and subsequent research indicate that diverse manager activities
can be organized into 10 roles. A role is a set of expectations for a manager’s behavior. The
following table provides examples of each of the roles. These roles are divided into three
conceptual categories:
1. Informational role: Informational roles describe the activities used to maintain and
develop an information network (managing by information).
2. Interpersonal role: Interpersonal roles pertain to relationships with others and are related
to the human skills (managing through people).
3. Decisional role: Decisional roles pertain to those events about which the manager must
make a choice and take action. These roles often require conceptual as well as human
skills (managing through action).
Technical Skills
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during negotiation of union
contracts, sales, purchases,
budgets.
Represent departmental
interests.
SOURCES: Adapted from Henry Mintzberg, The Nature of Managerial Work (New York: Harper & Row, 1973),
pp. 92_93; and Henry Mintzberg, “Managerial Work: Analysis from Observation,” Management Science 18 (1971):
B97_B110.
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Department of Human Resource Management
Faculty of Management studies and Commerce
University of Jaffna
PLANNING
1.1.DEFINITION
“Planning is deciding in advance what to do, how to do it, when to do it and who is to
do it. It bridges the gap from where we are and to where we want to go. It is in essence the
exercise of foresight.”
o (Koontz and O’Donnel)
“Planning is the function that determines in advance what should be done.” Planning
bridges the gap from where we are to where we want to go.”
o (Haimann)
Planning includes the selection of objectives, policies, procedures and programs from among
alternative. It is a Process of establishing Goals and Strategies.
Activities Involved in Planning
Setting the goals & objectives
Setting Strategies
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1.2.NATURE OF PLANNING
Planning is goal-oriented
Planning is a primary function
Planning is all-pervasive
Planning is a continuous process
Planning is forward-looking
Planning involves choice
Planning is directed toward efficiency
Vision
Vision is the nonspecific directional and motivational guidance for the entire organization.
Top leaders or the common plan should have a clear mental picture an out the future context
about the company will operate in the long run.
“A mental image of what the future will or could be like.”
(Oxford dictionary)
Example:
Vision of University of Jaffna: Our vision is to be a leading centre of excellence in teaching,
learning, research and scholarship.
Mission
Mission means as an organization’s reason for being. It is concerned with scope or the
business
and what distinguishes this business from similar businesses. Mission reflects the culture and
values of top management. Mission defines the business in its scope and philosophy.
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Example:
Mission of University of Jaffna: Our mission is to be a leading centre of academic excellence in
producing intellectual, professionally competent and capable graduates by providing quality
teaching, learning, and carrying out research to meet the emerging needs of the national and
international community with special emphasis on the social, economical and cultural needs of
Northern Sri Lanka.
Goals
Goals are general guidelines that explain what you want to achieve in your community.
A goal is a desired result or outcome that a person or a system envisions, plans and commits to
achieve a personal or organizational desired end-point in some sort of assumed development.
Objectives
A specific result that a person or system aims to achieve within a time frame and with available
resources.
Objectives define strategies or implementation steps to attain the identified goals. Unlike
goals, objectives are specific, measurable, and have a defined completion date. They are more
specific and outline the “who, what, when, where, and how” of reaching the goals.
Objectives should be deal with “SMART” concept. SMART is the abbreviation of the following
concepts.
S- Specific
M- Measurable
A- Achievable
R- Relevant
T- Time bound
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Step 5 Monitor and Learn
1.5.CHARACTERISTICS OF GOOD PLAN
Must be realistic
Must be implementable
Must be cost effective
Must be simple to understand
Must be a clear description of the future direction
1.6.BENEFITS OF PLANNING
Provide a sense of direction
Prerequisite to successful growth
Set up the organizational framework
Helps delegation
Helps motivate people
Serves as a communication media
Lays the basis for control
Provides coordination
Facilitates efficient use of resources.
Reduces uncertainty by anticipating change
1.7.TYPES OF PLANNING
1.7.1. Strategic plan
Strategic plans are designed with the entire organization in mind and begin with an
organization's mission.
Top-level managers, such as CEOs or presidents, will design and execute strategic plans to
paint a picture of the desired future and long-term goals of the organization.
Essentially, strategic plans look ahead to where the organization wants to be in three, five,
even ten years or more.
1.7.2. Tactical plans
Tactical plans support strategic plans by translating them into specific plans relevant to a
distinct area of the organization.
Tactical plans are concerned with the responsibility and functionality of lower-level
departments to fulfil their parts of the strategic plan. (Between one to two years scope)
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1.8 Planning for a turbulent environment
• Contingency planning
• Building Scenarios
• Crisis planning
Contingency planning is done to avoid or minimize damage, loss or injury, and to ensure that the
organization's key operations continue.
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4. An intelligence team: A cross-functional group of people who work together to gain a
deep understanding of a specific competitive issue and offer insight and recommendations
for planning.
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Department of Human Resource Management
Faculty of Management studies and Commerce
University of Jaffna
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1.2.3. Decision
Decision means that selection or the choice for a particular problem. It can be defined as
“Selection of the best alternative solution for a problem.”
1.2.4. Decision Making
Decision making is the act or process of identifying problems, identifying possible solutions for
the problems/ opportunities and then choosing one alternative among a set of solutions.
1.3.TYPES OF DECISIONS
1.3.1. Programmed Decisions
A decision that is fairly structured solution to routine problems determined by rules,
procedures and habits.
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The next stage is to generate possible alternative solutions that will respond to the needs of
the situation and correct the underlying causes.
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the various alternatives. The highest ranked alternative represents the decision of the
group.
Delphi Technique
It is unique because it is a group process using written responses to a series of
questionnaires instead of physically bringing individuals together to make a decision.
Majority Rule
This refers to a decision-making rule where each member of the group is given a single
vote, and the option that receives the greatest number of votes is selected.
Group Decision Support Systems (GDSS)
GDSS are interactive computer-based systems that are able to combine communication
and decision technologies to help groups to make a better decision.
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Department of Human Resource Management
Faculty of Management studies and Commerce
University of Jaffna
1. INTRODUCTION
Managers in every organization face the question about how to organize for maximum efficiency
and effectiveness. Organizing refers to the deployment of organizational resources to achieve
strategic goals.
2. ORGANIZATION STRUCTURE
The organizing process leads to the creation of organization structure which is defined as the
framework in which the organization defines how tasks are divided, resources are deployed, and
departments are coordinated. The characteristics of structure can be portrayed in the
organization chart which is the visual representation of an organization’s structure.
Characteristics of organization structure include work specialization, chain of command, span of
management, and centralization and decentralization.
2.1.Work specialization
Work specialization, sometimes called, division of labor, is the degree to which organizational
tasks are subdivided into individual jobs.
2.2.Chain of command
The chain of command is an unbroken line of authority that links all employees in an
organization and shows who reports to whom. It is associated with two underlying principles.
Unity of command means that each employee is held accountable to one superior. The scalar
principle refers to a clearly defined line of authority in the organization that includes all
employees.
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Authority is distinguished by three characteristics;
1) Authority is vested in organizational positions, not people.
2) Authority flows down the vertical hierarchy
3) Authority is accepted by subordinates
2.3.1. Responsibility is the flip side of the authority coin; it refers to the duty to perform the
task or activity that one has been assigned.
2.3.2. Accountability is the mechanism through which authority and responsibility are brought
into alignment. Accountability means that the people with authority and responsibility
are subject to reporting and justifying task outcomes to those above them in the chain of
command.
2.3.3. Delegation is the process managers use to transfer authority and responsibility to
positions below them in the hierarchy.
2.5.Span of Management
Span of management, sometimes called span of control, refers to the number of employees
reporting to a supervisor.
The average span of control used in an organization determines whether the structure is tall or
flat. A tall structure has an overall narrow span and more hierarchical levels. A flat structure has
a wide span, is horizontally dispersed, and has ever hierarchical levels.
2.7.Departmentalization
Departmentalization is the basis for grouping individual position into departments and
departments into the total organization.
Three traditional approaches to departmentalization are functional, divisional, and matrix.
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2.7.1.1.Functional Structure
A functional structure groups employees into departments based on similar skills, tasks, and use
of resources.
Advantages Disadvantages
Efficient use of resources; economies of Poor communication across functional
scale departments
In-depth skill specialization and Slow response to external changes;
development lagging innovation
Top management direction and control Decisions concentrated at top of
hierarchy, crating delay
Advantages Disadvantages
Fast response Duplication of resources across
divisions
Flexibility in unstable environment Less technical depth and specialization
Fosters concern for customer needs Poor coordination across divisions
Excellent coordination across
functional departments
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2.8.CONTEMPORARY APPROACHES TO ORGANIZATIONAL STRUCTURE
Advantages Disadvantages
Reduced barriers among departments, Dual loyalties and conflict
increased compromise
Shorter response time & quicker Time and resource spent on meetings
decisions
Better morale & enthusiasm from Unplanned decentralization
employee involvement
Advantages Disadvantages
Can draw on expertise worldwide Lack of control; weak boundaries
Highly flexible and responsive Greater demands on managers
Reduced overhead cost Weaker employee loyalty
Reference:
Daft, R.L. (2015). New Era of Management, New Delhi: South-Western
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