2.

0 METHODOLOGY

2.1 Description of Data

Research : A study on UiTM Puncak Alam Student’s Online Shopping Habits.

Element Unit : Respondents involved in the study are the students from UiTM
Puncak Alam.
Population : All the students from UiTM Puncak Alam.
Sample : Subset of 51 UiTM Puncak Alam students.
Sampling
Technique : Convenience sampling technique.
A reason why we choose this sampling technique is because this
technique is easier than other techniques by selecting easily accessible
participants with no randomization. The advantages of convenience
sampling techniques are that it is an affordable way to gather data, it can
save time to collect the data, efficient, and simple to implement. And the
disadvantages of Convenience sampling are the researcher bias can
enter into the sampling technique and the data collected might not be
accurate.
Data Collection
Method : Questionnaire.
This study was obtained from the student population in UiTM
Puncak Alam, Selangor. We managed to obtain data from 51 students
from various faculties at UITM Puncak Alam during the 2022/2023
academic session. This study is by using Google Forms. We discussed
preparing the survey questions and we gave this questionnaire to the
respondents through the link we provided. We use social media platforms
such as Whatsapp to provide this link. We began collecting data from
respondents by distributing questionnaires on December 15, 2022 and we
took for a week to collect the data.

Link to the questionnaire was given to our respondents is,

https://docs.google.com/forms/d/e/1FAIpQLSdx5AQ1rczkAU18G5HSEgL
DjvWyNiKoj6ra9C0JEsj21hNFaw/viewform?usp=sf_link
Sources of Data : Primary Data.
As the data is collected by our group directly, then the data is
known as primary data or original data. Therefore, the primary data has
its own advantages and disadvantages.

The advantages of the primary data are the data collected were
up-to-date. The first-hand data produced when no other person’s data
has been used. Since no developed information has been used, we rely
on our questionnaire to get the information that is more recently produced
and more updated. Next, understanding data is better as we use a simple
method and easy to understand the study or the information. Lastly, the
information is more accurate. The questionnaire developed by us was
given personal attention to each of the questions we wanted to study. It
helps in making the data more valid, accurate, and more reliable than
secondary data.

The disadvantage of the primary data is that the questionnaire

must be easy and understandable. The questionnaire needs to be
prepared easily to understand if we want to get the correct and valid
result to avoid any wrong or inaccurate data.

Table 1 Description of Variables

Section Name of the Description of Item Types of Measurement

Questionnaire the section Variable Scale

A Demographic Gender Question 1 Qualitative Nominal

Age Question 2 Quantitative Ordinal

Education level Question 3 Qualitative Nominal

Faculty
Question 4 Qualitative Nominal
Semester
Question 5 Quantitative Ordinal

B Psychological
factor on
buying
behavior
 The Question 1
advertisement
of online
shopping

Confident of Question 2
buying

More Question 3
convenient

People’s Question 4
feedback

Shopping Question 5
experience

C Consumer’s
financial factors

Financial Question 1
situation

The most Question 2

cheaper

The most Question 3

spending

Extra money Question 4

Have a greater Question 5

discounts and
rewards

D Personal
factors

Desireness

Do not have
convenience to
go out

Do not mind of
spending more

Limited
selection in
store

The most
easier

Save time
2.2 Method of Analysis

Table 2 Method of Analysis

OBJECTIVE VARIABLES METHOD OF

ANALYSIS

Objective 1 To describe the Gender

demographic profile of
UiTM Puncak Alam Age
students.
Education level

Faculty

Semester

Objective 2 To study how many

UiTM Puncak Alam
students love to shop
online.

Objective 3 To determine the best

factors that influence
UiTM Puncak Alam
students to shop online.
4.0 CONCLUSION AND RECOMMENDATION

5.0 REFERENCES
ACKNOWLEDGEMENT
First of all, we would like to thank Allah SWT as finally we were able to finish our studies and
report that has been given by our Statistics for Business and Social Sciences (STA404) lecturer
to us. We would like to express our deepest appreciation to all parties who gave us the
opportunity to complete this study and report. Our highest appreciation goes to our lecturer for
the subject STA404, Statistics for Business and Social Sciences, Mr. Ashraff Ruslan, who
contributed a lot in terms of stimulating suggestions and encouragement as well as helping us in
completing our questionnaire for studies and especially the writing of this report. The purpose of
this study is to evaluate the factors that influence the buying behavior of UiTM Puncak Alam
students towards online shopping and their online shopping experience.

In addition, we would also like to express our special thanks to our respondents for their
precious time to answer the questionnaire as their feedback is very valuable to us. We greatly
appreciate their cooperation and support. And for our teammates, for their help and good
cooperation in providing suggestions and opinions throughout the completion of this project,
starting from discussing to choose a title until the end of this report. This task had been done
with all affordance by our group members even though a little bit of a problem happened while
doing this report but luckily we were able to adapt properly and wisely.

Lastly, we appreciate the guidance, comments and advice given by our lecturer especially in
providing the questionnaire for our projects. Not only that, we also have improved our
calculation skills and our knowledge on how to use SPSS software. Thank you.