Professional Documents
Culture Documents
FS - Liloc
FS - Liloc
FS - Liloc
Business Education
Cheena S. Liloc
May 2022
Light Touch Wood Crafts
______________________
Business Education
______________________
In Partial Fulfillment
______________________
Cheena S. Liloc
May 2022
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APPROVAL SHEET
Upon the recommendation of the Panel of Examiners, the Feasibility Study entitled:
“LIGHT TOUCH WOOD CRAFTS”, prepared and submitted by Cheena S. Liloc and
Feasibility Study for the degree of Bachelor of Science in Business Administration, has
PANEL OF EXAMINERS
Accepted in partial fulfillment of the requirements of the course Feasibility Study for the
May 2022
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ACKNOWLEDGMENT
The researchers would like to acknowledge the following individuals who have
The Panelist headed by the Chairman, Dr. Melchor Q. Bombeo, and the
Mr. Ralph Conrad H. Panti, CPA, MBA, the feasibility adviser of this study,
for giving instructions, comments, and suggestions and for making this study possible.
His willingness in sharing her knowledge, insights, time, and effort to refine and broaden
Respondents, who are selected residents of Poblacion 20B, Davao City for their
full cooperation in answering the survey questionnaires and for their honest comments
and suggestions.
Parents and Friends, who have mostly been by our side. We have no words to
express our gratitude to you and the people who have become a part of our lives.
The Almighty Father, the Creator of all, who really is the source of knowledge
and wisdom that surpasses human comprehension, for providing the researchers with the
I.C.N
C.S.L
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TABLE OF CONTENTS
PAGE
COVER PAGE
TITLE PAGE i
APPROVAL SHEET ii
ACKNOWLEDGEMENT iii
TABLE OF CONTENTS iv
LIST OF FIGURES x
LIST OF SCHEDULES xi
CHAPTER 1 INTRODUCTION
Definition of Terms 2
Product Description 4
Target Market 4
Area of Coverage 5
Consumer 5
Potential Market 5
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Demand-Supply Analysis 6
Pricing Structure 8
Marketing Strategies 11
Sales Projection 14
Marketing/Selling Expenses 15
Technical Requirements 16
Government Requirements 16
Business Location 18
Building Design 19
Operations/Production Process 21
Machine/Equipment Requirements 23
Product Schedule 24
Labor Requirements 25
Production Cost 29
Organizational Structure 32
GANTT Chart 34
Financial Assumption 36
Sources of Financing 38
Return on Sales 43
Return on Equity 44
Return on Assets 44
Debt Ratios 44
Current Ratio 45
Payback Period 46
Customers 52
Community 53
Environment 53
Employment 54
Government 54
REFERENCES 55
APPENDICES
C Certificate of Grammarian 59
D Photos 60
CURRICULUM VITAE 61
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LIST OF TABLES
Title Page
Table 11 Machineries/Equipment 24
Table 14 Utilities 27
Table 15 Tools 28
LIST OF FIGURES
Figure Page
LIST OF SCHEDULES
Title Page
Depreciation Expense
Schedule 4 Sales 50
Executive Summary
In the Philippines, Filipinos during the pandemic became more aware and
conscious about their surroundings specifically at home. In line with this, the proponents
came up with an idea of creating a store producing vintage and modern styles of wood
crafts that are equipped with high quality materials and affordable price.
Light Touch Wood Crafts is a store that caters variety of wood crafts, whether
ready-made or customized ones. It will become a store that is open to customers’ opinion
and can also recommend quality designs according to the preferred event or activity of
customers.
The proponent conducted and online survey in Barangay Poblacion 20B, Davao
City and used a total of 50 respondents as a sample size that would represent the total
population of 4,929. The result according to the survey is that 96% of the total
populations are the customers that are willing to buy and the remaining 4% are the unmet
demand. The results indicate that the business have huge possibility to prosper.
The financial aspect illustrated a favorable outlook; the proponents invest their
expecting a total amount of ₱ 200,000.00 which will be withdrawn every year. As per
financial ratio’s which further show the potential financial position, the Current Ratio for
9.94 for the next five years, which showcases the positive capability of the business to
pay its obligations. The Net Profit Margin for the first year of operation is considerably at
31%, which signifies a more positive outlook for the company. This only means that for
every 1 peso of revenue, the company earns 31 pesos in net profit which significantly
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increases for the next five years to at least 35% or 1 peso of revenue equivalent to .35-
peso earnings. In addition, the Return on Assets, for the first year of operation generated
at least .50 or equivalent to 50% which is a positive figure for the organization that
indicates a strong financial and operational performance, as well as the ability to generate
in the market is extremely realistic, taking into account the elements impacting the target
consumers' purchasing power, such as price, as well as the high regard for the high-
quality materials used to manufacture the products. It is convincing that the product has a
high probability of approval among target consumers and a favorable financial outlook.
CHAPTER 1
INTRODUCTION
Light Touch Wood Craft intends to put forward this type of business to add
peculiar design in every household with peculiar taste, and for open-minded individuals
who want to explore and discover more of their artistic side. Individuals such as children,
men, and women, especially mothers who have a craving to discover their creativity and
make it into a masterpiece, are the main target. Light Touch Wood Crafts can also be a
helping hand for those people who do not want to design but just want to make their
personal things unique and artistic. However, this doesn’t mean that the proponents are
limiting its scope of target market, it’s just the main target markets are mostly
homeowners.
beneficial in terms of its sales, market share that usually means greater sales, and if it can
make enough profit to recover the beginning investment of the partners and other
expenses.
To advance this intention, the team decided to display the products online because
of the current situation. In this time the social media will be the medium of advertisement
and communication of the customers whenever they have questions and requests.
This section will provide the lists of various beneficiaries of the study and its
To the household, the corners of the house can be eye-catching and unique because
To the individuals, customizing the designs can be a medium for Children, Men, and
masterpiece.
To the students, this study would enlighten business management students and help
Light Touch Wood Crafts is an online type of business that focuses on the
customized and requested design of the customer. Holidays and occasions are considered
in making the design fit with the theme in every household. Picture frames, key chains,
toy decorations, giveaways, hanging bookshelves, door décor, candle holders, lamp,
chopping boards, and other wood crafts are the intended products to produce by the
business.
Definition of Terms
Requested designs – means “made to order” where the design(s) is done by the
Individuals – Children, Mother, Father, Sister, Brother, and others who are
Wood reveals the history and culture of a substance that has been a central part of
human life throughout the world for thousands of years (Green, 2007). Wood crafting is
Related Studies
expanding (Kim, Sa-Ick, 2017). Wood crafting is the proposed business concept with the
idea of catering consumers in different ages with the interest in designing and
customizing things that would be able to satisfy their wants and needs.
CHAPTER 2
MARKETING ASPECT
This chapter serves as the basis for the venture of light touch handmade wood
crafts in J.P. Laurel Ave., Bajada, Davao City, Davao del Sur. This covers the product
description, target market, area of coverage, potential market, the demand and supply
analysis, and the projection of sales. This will be identified and calculated to see if the
business becomes profitable from the start of the operation up to the coming years.
Furthermore, the pricing structure, marketing strategies, and competitors' analysis will be
Product Description
This business produces handmade wood products that are for exterior and interior
decorations that add to the beauty of the place, such as wall hanging, picture frames, wall
clock, headboards, bookshelves, candle holder, lamp, toy decoration, door decor and
other wood crafts. Pine, Cedar, Redwood, and Fir are some of the popular choices
because it is affordable but are with quality. It customizes and personalizes products
depending on what the customer’s desire; can be pictures, letters, and decorations.
Target Market
Wood crafts making are rising in fame and becoming popular. Light Touch is
established to cater the demands for wood crafts by homeowners and/or housewives.
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Newly built houses, houses having renovations, offices, and even normal houses are the
main target market. Decorations such as clocks, frames, wall decorations, bookshelves,
and small wooden coasters for seasonal celebrations are offered to the said target market
Area of Coverage
The store can be easily found since it will be located at the rent space right across
the street of Abreeza Mall and NCCC Mall at J.P. Laurel Ave, Bajada, Davao City. The
area was being decided by the entrepreneurs due to the number of people.
Consumer
Family members especially housewives would love this wood crafts design as
they see their names glorified every day. The business, however, doesn’t limit itself to
homeowners and housewives. Consumers who have interest in wood crafts are welcomed
and are happily entertained. Many of them are small woodcrafts that are simple in
Potential Market
The potential market of Light Touch Wood Crafts in the target area shown in the
table 1 is 4,732 households according to the survey conducted with a total of 50 sample
targeted market of respondents. The survey result showed that out of the 50 respondents,
96% are interested in buying wood crafts in case the availability is presented. Hence, the
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researchers have made it a basis for the business. The potential markets which are the
housewives and homeowners are a great help in the huge possibility of Light Touch
Demand-Supply Analysis
The demand for handmade wood crafts is rapidly increasing in the Philippines
because of the pandemic. The current situation that resulted to always staying at home
made homeowners and housewives be aware and conscious of their surroundings. The
researchers want to get the demand of the place to know if the target market would be
interested in the proposed products, and what are the scope and capacity of the business
to provide.
According to the food and agriculture organization of United Nations, the factors
that affect the demand for wood products are its price, the price of substitute products,
population, income levels, and the trends in consumer preferences. The long-term global
demand for wood products also includes the demographic changes wherein the world’s
population is projected to increase from 6.4 billion in 2005 to 7.5 billion in 2020 and 8.2
billion in 2030.
J.P Laurel Avenue, Bajada, Davao City is found. This translates to four people per
household; hence, the assumed population would be 19,716. The data garnered from the
conducted survey with 50 respondents of the targeted market shows the projected demand
Shown in the table 2 is the projected demand of wood crafts in Poblacion 20B,
Davao City based on the survey conducted by the researchers of which generated a total
of 4,732 households or 96% of total household population, for a total of 9,274 crafts
every month.
Demand Competitor
monthly (per Share or Unsupplied Market Share in the
Target Market items of wood Demand Demand Unsupplied Demand
crafts) supplied by
Competitors
Homeowners 9,274 1,575 7,699 1,600
Total 9,274 1,575 7,699 1,600
Table 3 shows the Supplied and unsupplied analysis off woodcraft’s business in
the Municipality of Davao City. The total demand supplied by competitors in J.P. Laurel
Ave., Bajada, Davao City was when the researchers surveyed some of the homeowners to
be able to get the total average sales of wood crafts. The researchers found out the
number of demands supplied by competitors of wood crafts around Davao City has a total
of 1,575 of wood crafts, which leaves a total of 7,699 units of unsupplied demand.
Moreover, the market share in the unsupplied demand was estimated to have a total of
1,600. The fact that the demand of wood crafts is increasing, it is a great advantage of the
proposed business Light Touch Wood Crafts, however, since the business is just starting
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Pricing Structure
3x3 ₱ 40 - 55 ₱ 45 - 60 ₱ 50 - 65 ₱ 55 - 70 ₱ 60 - 75
3x6 ₱ 55 - 75 ₱ 60 - 80 ₱ 65 - 85 ₱ 70 - 90 ₱ 75 - 100
4x6 ₱ 80 - 90 ₱ 85 - 95 ₱ 90 - 100 ₱ 95 - 105 ₱ 100 - 110
6x6 ₱ 95 - 110 ₱ 100 - 115 ₱ 105 - 120 ₱ 110 - 125 ₱ 115 - 130
9x6 ₱ 115 - 135 ₱ 120 - 140 ₱ 125 - 145 ₱ 130 - 150 ₱ 135 - 155
12x6 ₱ 150 - 160 ₱ 160 - 175 ₱ 170 - 190 ₱ 180 - 200 ₱ 200 - 220
18x6 ₱ 170 - 180 ₱ 180 - 200 ₱ 190 - 220 ₱ 210 - 240 ₱ 225 - 255
3x12 ₱ 115 - 135 ₱ 120 - 140 ₱ 130 - 145 ₱ 140 - 150 ₱ 155 - 165
4x12 ₱ 130 - 145 ₱ 135 - 150 ₱ 140 - 165 ₱ 150 - 170 ₱ 165 - 185
6x12 ₱ 150 - 170 ₱ 160 - 175 ₱ 170 - 190 ₱ 180 - 200 ₱ 200 - 220
9x12 ₱ 185 - 210 ₱ 190 - 220 ₱ 220 - 250 ₱ 240 - 270 ₱ 270 - 330
12x12 ₱ 230 - 250 ₱ 250 - 270 ₱ 270 - 290 ₱ 275 - 325 ₱ 350 - 500
The table 4 shows the prices of woodcrafts of various sizes and thicknesses. Sizes
3x3, 3x6, and 4x6 are normally for small wooden coasters and holiday ornaments; 6x6,
9x6, and 12x6 are sizes for house decorations such as candle holder, wooden clock,
chopping board, and picture frames; 18x6 is normally for wood signs; 3x12 and 4x12 are
for utensils such as wooden ladles, spoon and fork; 6x12, 9x12, and 12x12 are for
bookshelves and racks. For customized items, they can add photos, names, texts, logos,
designs, and anything else to any product they want to be personalized according to their
preferences. The cost of customized products is determined by their size and optional
features.
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The table 5 displays the additional payments according to the size of the goods
chosen by consumers/customers.
The mentioned factors have an impact on the final product and the manufacturing
process. It is discussed below how the business will address the factors and how it will be
a. Suppliers
The business will directly get the raw materials from the negotiated suppliers. Our
suppliers are Pallet Namo Davao Est 2018, located at Pan- Philippine Highway 2nd floor
Right Wing, Km. 17 Ilang Center. Matimco House of Wood Davao in Ecoland branch,
Wood Industries located at McArthur Highway, Matina, and other local wood suppliers
in Davao City. There are wood stores in online shopping platforms that can also supply
Since the raw material prices are volatile, the business will assess the suppliers
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and will monitor market wood prices on a regular basis. The average price of mahogany
slabs and mini logs are 2 inches in the market with a length of 6ft is ₱250, and 1.5 inches
with a length of 7ft is ₱370 respectively. While the White Oak slabs and logs with 2.4
inches with a length of 8.7ft is ₱2,500, and 3 inches of wood with a length of 8ft is
₱274.83.
c. Labor
The owners of Light Touch Handmade Wood Crafts will use their skills and
creativity to create and produce the woodcrafts. However, to reach the target, the business
will add employees to assist with the production. Potential employee's creativity is to be
put to a test by having them perform things like woodworking and creating. The business
would learn about the skills and potential in handmade woodcrafts, which would be an
d. Price Competition
As there are so many woodcraft enterprises in Davao City, we need to emphasize our
advantages over the competition. The prices of Light Touch Handmade Wood Crafts
products will be regulated by the owners, who will assess through the prices of raw
materials. Monitor raw material prices and evaluate the product prices to see if they are
e. Consumer
As time goes by, the possibility that consumers would lose interest in the wood
crafts product is very high. Consumers may convert their attention to other product
f. Income Levels
An average or even lower percentage consumers from high, middle, and even
lower levels would highly be interested in the offered products. Lower income and
different priorities are the main source of disinterest towards wood crafts.
Marketing Strategies
globally and internationally so that the company can provide high-quality products and
reliable service to global and international customers. This allows the company to expand
and offer not only your current product to a new consumer base, but also to invest in and
introduce new items to a much larger customer base, resulting in increased sales. Aside
from establishing a name, the company hopes to develop a stronger relationship with its
feel will help market the brand. The following are the strategies for promoting Light
The store will be introduced within Davao City via social media platforms
promotion, and the orders will be catered by contacting us in social media and telephone
a. Price
According to the results of the survey, 90% of respondents are willing to spend
10,000 on the products at least 2 to 3 times a month, and the price is a major component
in attracting customers. The prices are determined by the product's size and weight, and
they are not fixed since we will alter the prices based on the costs of minor and major
materials, as well as other fees such as transportation and delivery. The pricing of
customized products will also change; adding text will cost 30-90 pesos and adding
photographs will cost 40-150 pesos. The business will ensure customers that the products
company decided to use it to promote our brand and meet client demands. Our social
media channels, such as Facebook and Instagram, allow customers to inquire and place
orders. We will advertise our product by providing photographs and information about
offers, and regularly post seasonal promos, purchase discounts and other promos that the
Light Touch Handmade Wood Crafts would like to increase its order volume,
especially during the holiday season. Every holiday, we will provide seasonal discounts
to clients based on the volume of the product and the number of products that they will
purchase.
d. Location
The store located at Gahol Street, J.P. Laurel Avenue, Bajada, Davao City, where
Sales Projections
House
299.00 10 2,990.00 71,760.00 861,120.00
Decoration
Small Wooden
Coasters 160.50 8 1,284.00 30,816.00 369,792.00
Holiday
199.20 6 1,195.20 28,684.80 344,217.60
Ornaments
Wooden
199.50 12 2.394.00 57,456.00 689,472.00
Utensils
Total 50 ₱3,938,486.40
Table 6 shows the projected sales of the proponents regarding the proposed
products of wood crafts. The selling price was determined based on the provided price
lists and the unit sales were estimated. Firstly, the sales were determined by multiplying
units' sales from the selling price. Secondly, the monthly sales were multiplied by 4
weeks from the number of weekly sales. Lastly, monthly sales were multiplied by 12
months to get the annual sales. Hence, the total of annual sales is 3,938,486.40 pesos.
Annual
Sales 3,938,486.40 4,174,795.58 4,425,283.32 4,690,800.32 4,972,248.34
Table 7 shows the proponents’ assumption that, the sales will increase by 6% per
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year during the 5-year market operation. The sales are being calculated based on the
demand of woods crafts in the first year of operations and multiplies by 6% on the
following years.
Marketing/Selling Expenses
Touch Wood Crafts to the market. The cost includes tarpaulin which will cost 410 with
the size 3x4 ft. Posters which cost 25, with a total of 4,550 advertising expenses annually.
Light Touch Wood Crafts will do some specific strategies collaborating with the
TECHNICAL ASPECTS
This aspect provides details to the technical side, the flow of the business
operation and some other processes needed to conduct the proposed business.
design, floor plan an overall view of the wood crafting store, production process, labor a
Technical Requirements
The priority of the Light Touch Wood Crafts before starting the business is to
know and be aware in planning to purchase the needed equipment, some requirements
and other permits. The technical specification is a set of define document requirements
Government Requirements
secured for the Light Touch Handmade Wood Crafts business' legality. The below
statements show the essential steps to secure the acquisition of the license and permits
The first step in putting up wood crafts station is to register the business. Second,
secure a Barangay Clearance that certifies that the business has complied with the local
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barangay requirements where it is located. Third, handmade wood crafts should obtain
the Mayor’s Permit or a business permit from the local government of the Municipality of
Davao City. Fourth, register the business at the Bureau of Internal Revenue (BIR) for the
payment of the business taxes. The registration with the BIR involves obtaining and
registering a tax identification number (TIN), obtaining BIR registered official receipts
and invoices, registering the business’ books of accounts, and paying applicable fees.
Lastly, register the business to the Social Security System (SSS), Home Development
Mutual Fund (Pag-ibig Fund) and Philippine Health Insurance Corporation (PhilHeatlh).
Moreover, there is a need to secure a permit from Bureau of Fire and Protection (BFP) to
Business Location
Figure 1 shows the location of the proposed business which will be located at
Gahol Street, J.P. Laurel Ave., Bajada, Davao City, 8000, Davao del Sur. The researchers
choose this location to attract more customers because it is beside the national highway.
It is also near the two big shopping malls which are the Abreeza Mall and the NCCC
Mall. As far as the researchers are concerned, the said location is not yet confirmed to be
available because the location was only stated available in the application, Google Earth.
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Building Design
Figure 2 shows the overall image of the proposed building of Light Touch
Handmade Wood Crafts located at Gahol Street, J.P. Laurel Ave., Bajada, Davao City,
Light Touch Handmade Wood Crafts will rent a commercial space located at
Gahol Street, J.P. Laurel Ave., Bajada, Davao City. The building's size is 60 square
meters, and the garage would be approximately 6.25 meters. The overall view of Light
Touch Handmade Wood Crafts building will attract the customers, will pay a visit
because of its warm and welcoming atmosphere, and get interested with the products. In
addition, the building renovated will be made by concrete. The business will engage in a
third-party agreement for the renovation of the building with an estimated cost of 9,399
Figure 3 shows the floor plan of Light Touch Wood Crafts Store wherein there is
one comfort room, working station, office, six product display shelf, cashier area, waiting
area, and two fire exits. The business also decided to place the delivery vehicle in the
Operations/Production Process
Figure 4 shows the production process of wood crafts from air drying or
seasoning to its finishing. Commonly, products offered like House decorations, small
wooden coasters, wood signs, racks, holiday ornaments, and utensils are made in this
kind of process.
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Table 10 shows the production process of Light Touch Wood Crafts which will be
The service process will start at the front desk, he/she shall entertain the
customers and give necessary instructions in how to submit and request for their desired
designs. After that, orders, contracts, and deadlines will be decided and made. The
deliveryman will then be delivering the orders to the customers' desired address.
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Machineries/Equipment Requirements
The tables below are the lists of machines and equipment that are used in creating
and carving the product with their corresponding cost, number of units, 3 years of its
useful life and 5 years useful life for the motorcycle. It also indicates the total cost that
1600W
240V/60Hz ₱ 2,950
1 ₱ 2,950 1,450 3 years 500
Circular Saw
1600W Wood
2,100 2 4,200 2,160 3 years 680
Router Trimmer
1180W 220V
1,800 2 3,600 1,860 3 years 580
Power Drill
1100W 200V
Electric Wood Planer 1,860 2 3,720 1,800 3 years 640
280W
220V/60Hz
Corner/Random Orbital 1,600 2 3,200 1,580 3 years 540
Sander
2000W 220V
Electric Nail Gun 875 2 1,750 820 3 years 310
Table 11 shows that most of the machineries and equipment to be used for the
production will be coming from different local stores here in Davao; some materials are
from stores in Cebu, and other areas in Visayas and Mindanao. Local industrial stores in
Davao, including Dariv Power Tool Trading, Unified Dragon Industrial Tools, Grand
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Imperial Industrial Tools Supplies, Citi Hardware, Wilcon Depot, J.H Hardware Co., Ace
Production Schedule
The Light Touch Wood Crafts will be open from Mondays to Fridays at 8:00 AM
– 10:00 PM, with a noon break. On Saturdays, the store will open at 9:00 AM – 11:00
PM. As the store opens and starts its service, online orders will start to cater as well. The
duty will be divided into morning and afternoon shifts, morning shift will start from 8:00
AM – 5:00 PM and afternoon shift will start from 5:00 PM onwards. Employees will start
their duties at the store and will be closed on Sundays and holidays, but still be catering
House Decorations 12
Wood Signs 5
Racks 7
Holiday Ornamentals 6
Utensils 12
Total 50
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Labor Requirements
Table 13 above shows the required manpower as well as their functions in the
business. Light Touch Handmade Wood Crafts will require a manager who will lead the
business, a craftsman who will make, customize, and polish the crafts, and a delivery man
to handle deliveries. Employees should work at least six (6) days a week for a total of
eight (8) hours of duty, beyond that will receive overtime pay. The manager will get a
monthly basic pay of ₱11,200; the craftsman and deliveryman receive its salary based on
the current minimum wage of ₱396 per day, as well as overtime compensation. The
salary will be received by the employees on the 15th and 30th day of the month, and 13th
Employee and wage-related benefits are assured by the store to the employees for
are directly deducted at the releasing of salaries on the 30th day of the month. The total
₱49,216.00 and the total annual salary cost amounts to ₱590,592.00 and the annual net
Total Costing
Name Source
Monthly Annual
Water Davao City Water District ₱ 1,000.00 ₱ 12,000.00
Electricity Davao Light ₱ 4,000.00 ₱ 48,000.00
Fuel/Gas Gas and Oil ₱ 2,000.00 ₱ 24,000.00
Rent Building ₱ 10,000.00 ₱ 120,000.00
TOTAL ₱ 17,000.00 ₱ 204,000.00
Table 14 shows the list of utilities needed by the business. The main utilities of
Light Touch Wood Crafts are the electricity provided by Davao Light and Power
Company and water system by Davao City Water District. This will be used for the store
lights, overall ambience and for some equipment to function. A budget of 1,000 monthly
is allotted for the water bill, 4,000 monthly for electricity, 2,000 monthly for fuel or gas
Most of the tools used for the production will be coming from different local
stores here in Davao; some materials are from stores in Cebu, and other areas in Visayas
and Mindanao. Local industrial stores in Davao, including Dariv Power Tool Trading,
Unified Dragon Industrial Tools, Grand Imperial Industrial Tools Supplies, Citi
Mini logs
1.5 7 370 24 8,880.00
Light Touch Wood Crafts' objective is to assure the consumers that the products
that the store offers are affordable and with good quality, therefore the raw materials
should be durable for the process and affordable as well. The table presented below is the
list of required raw materials that the business will use for the production. These are the
Light Touch Wood Crafts required raw materials will be coming from different
local stores here in Davao City. Since our negotiated suppliers are around Davao, we will
get the good-quality materials directly from the stores. International suppliers will be
Company, and other international wood suppliers. We would also like to support
the wood stores in Luzon areas, since we found stores that are more affordable and
durable, Filtra Timber Trading Makati located at Yupangco Building, Bel-Air, Makati,
stores where it is much lesser but good quality. There are wood stores in online shopping
platforms that can also supply the business, including Shopee and Lazada, which we
Production Cost
Technical Equipment
21,920.00 - - 21,920.00 -
production cost based on the projected sales in units determined using the demand and
supply computation.
The management will observe and comply to the strict implementation of the
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municipality ordinance. In compliance with the Republic Act 9003 or the Act for
the Municipality of Davao City, Davao del Sur Ecological Solid Waste Management
Ordinance of 2004 (Municipal Ordinance 006) the mandatory segregation of solid waste
assigned employee will segregate the garbage every end of the working day and place it
on the waster area in preparation for the collection by the sanitary sewage vehicle of
Davao Garbage Collector. In addition, wood wastes or scraps are strictly segregated with
To achieve this, management must be able to plan all activities to become productive and
competitive in the industry through human resource, financial capability, and new
technologies. This chapter presents the basic consideration informing the organization,
chart. The main objective of this plan is to determine the option effectiveness of the
organization set-up.
The proposed business is a partnership type of business. The partners who agreed
form and organize. A partnership type of business has many advantages. It is easy to
form but considerable amount of time should be invested in developing the partnership
agreement. Aside from being the easiest to form or organize, it is also the easiest to
dissolve. The availability of the business' capital is greater because of more investors, and
The tasks and responsibilities of each partner are contributed properly and fairly.
The profit sharing equal if the business acquires more profit, likewise to the losses which
will be distributed equally to the partners. To make the partnership legal, it will be
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ORGANIZATIONAL STRUCTURE
MANAGER
CRAFTSMEN
DELIVERYMAN
The Light Touch Wood Crafts organizational structure is shown above. This
proposed business is a small-scale type that’s why there is no need to have a lot of staffs.
The manager will act as the representative of the two partners of the business. Therefore,
to fill out the vacant positions the business will hire other people. The manager will lead
and control the business operations, decision making and management. The craftsmen are
the main character of the business that will make, customize, and polish the wood crafts.
GANTT Chart
Table No. 19 shows the six (6) month activities to start Light touch Wood Craft
production. Each month determines the necessary move to provide the variety products of
wood crafts. It starts by doing market research through a distributed survey questionnaire
to the selected fifty (50) residences from Poblacion 20B Davao City. After doing the
survey, the researcher started doing a feasibility study for about one to two months in
which the different aspects were thoroughly discussed in order to determine if the
business will be feasible to establish. On the second month, since the nature of the
business is partnership, the partners will therefore contribute the corresponding amount of
money in order to finance the business. After accumulating the invested money for
financing, the business owners will acquire all the necessary requirements and permit to
establish a business then the building construction with two months’ durations. It is on
the fourth month when canvassing and purchasing the machineries, pieces of equipment,
raw materials and the supplies needed has to be done. Light Touch Wood Craft will visit
the different target markets for resellers. The recruitment and hiring employees as well as
the training of the qualified employees happens in the fifth month. After everything has
been done during the sixth month span, Light Touch Wood Craft production will be open
FINANCIAL ASPECT
individuals who are business-minded. Flexibility and control must be given importance
and be countered with a realistic appreciation of financial aspects and responsibilities that
comes with it. Planning is a consistent effort at all stages of the business, and the
persistence to have the knowledge of the available resources for both guidance and
funding.
This chapter will present the presumption of the proposed business. These are the
Statement of financial position, income statement, statement of owner’s equity, and cash
flow. The financial ratios are also showed in this chapter to show the capacity and
Financial Assumption
The proponent provides the following financial assumptions ;( 1) Sales and other
sales will increase by 6% every year for the 5-year business operation. (2) 3% deducted
to Sales as for the sales discount. (3) For the 3 years, the craftsman and deliveryman will
be paid at 396 minimum wage rates, and the manager will be paid at 400 minimum wage
rates. Wage rates will increase to 418 in the coming years for craftsman and deliveryman,
(4) The business is a general partnership, therefore will be subject to tax on all taxable
37
activities by 32% income tax which will be paid quarterly leaving a last quarter income
tax liability to be paid in the next taxable year. In addition, each partner will be taxed
accordingly as individual tax payers but their individual taxes will not be covered in this
business project. (5) All employees will receive a 13th month pay equivalent to their
corresponding salary in a month. (6) Each partner is assumed to withdraw ₱100,000 for a
total of ₱200,000 every year beginning from the second year. (7) The raw materials,
utilities, tools and supplies, and gas and oil will increase by 3%. (8) In every 2 years 10%
of the advertising expense will increase, and 5% in the permit and licenses as well as in
rent expense. (9) The partners assumed that in every year there will be P500 per month
Table 20 shows the total projected cost. The initial investment is to be used in the
initial expenses needed to start the operation of the business. The cost would be taken
Sources of Financing
each partner will contribute cash amounting to ₱600,000 from their personal assets, and
therefore a total investment of ₱ 1,200,000 is set up by the two partners. In this way,
having incurring obligations from financing capital through borrowings and loans can be
Table 21 shows the income statement that will indicate if the business is
profitable or not for a given year, and it is provided in this table for the company's five-
year performance. We assume that our projected sales will be met, and that after
deducting the sales discount and added the other income, the net sales deducted by VAT
for year 1 is P3, 375,091.99. The net income for year 1 is P628, 612.23 with an income
tax of P295, 817.52 deducted by, and an operating expense of P483, 088.20.
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Revenue
Sales 3,938,486.40 4,174,795.58 4,425,283.32 4,690,800.32 4,972,248.34
Less: Sales Discounts 118,154.59 125,243.87 132,758.50 140,724.01 149,167.45
Total 3,820,331.81 4,049,551.71 4,292,524.82 4,550,076.31 4,823,080.89
Other Sales 15,000.00 15,900.00 16,854.00 17,865.24 18,937.15
Partners' Capital
1,200,000.00 1,828,612.23 2,377.604.98 3,034,648.44 3,787,547.19
Beg.
Less: Withdrawals
- 200,000.00 200,000.00 200,000.00 200,000.00
Partner's Capital
1,828,612.23 2,377,604.98 3,034,648.44 3,787,547.19 4,724,066.79
End.
The table 22 shows the assumption of the statement of owners' equity, the starting
capital is P 1,200,000, the company profit is P 628,612.23, the ending balance of owners'
equity is 1,828,612.23, as shown in the table. There will be no rise in drawing and no
LIABILITIES AND
PARTNER'S EQUITY
Current Liabilities
Table 23 is the financial performance of Light Touch Woods Crafts that are
shown in the statement of financial position, which will show the stability of the business
and allow the proponents to see a snapshot of the business. In this table, the financial
position of the company will be shown for the last five years. It shows in the financial
results that the company is profitable with a total asset of P2, 124,429.75 in balanced with
Cash before working capital changes 637,994.23 758,374.75 866,425.46 962,280.75 1,146,901.60
Table 24 is the statement of cash flow that depicts the inflow and outflow of funds
in the business's operating, investing, and financing activities. Positive cash flow
indicates that a corporation is increasing its cash reserves, allowing it to reinvest in the
business, pay out money to partners, or pay down debt. As shown in the table, the
company has P1, 968,591.75 net increase in cash from its first month with a cash of P78,
858.00. This only means the company can reinvest, pay, and settle future debts.
Financial Analysis
Profitability Ratios
Return on sales
Crafts after deducting all expenses necessary to get sales. The given financial assumption
of sales shows an increase of 6% every year. The continuous increase of result shows a
positive sign for Light Touch Wood Crafts. This means that the business is profitable,
Return on assets
Light Touch Wood Crafts return on assets describes how well the resources are
utilized from production to generating income. The business is able to have an increasing
Light Touch Wood Crafts debt ratio describes the capability of the business’
assets to meet all of its liabilities. Light Touch Wood Crafts maintained a low level of
Debt to Equity Ratio explains the capability of Light Touch Wood Crafts equity
to cover its liabilities. In the above data, the business maintained a very low level of
Current Ratio
Current Ratio is significant to determine the liquidity of Light Touch Wood Crafts
and to meet its currently maturing obligations. The business maintained good level of
liquidity for five years, since the total current assets exceed the total current liabilities for
Payback period is the length of time needed to recover the cost of an investment.
Using the yearly income of Light Touch Wood Craft, but the depreciation expense is
Break-even
Point (Peso)
Fixed Cost 544,064 523,944 531,798 574,636 560,983
Contribution
0.58 0.60 0.62 0.62 0.64
Margin Ratio
Break-even
315,557.12 314,366.40 329,714.76 356,274.32 359,029.12
Point (Peso)
Break-even
Point (Units)
Break-even
315,557.12 314,366.40 329,714.76 356,274.32 359,029.12
Point (Peso)
Selling Price ₱356 ₱356 ₱356 ₱356 ₱356
Break-even
886 883 926 1,001 1,009
Point (Units)
48
Technical Equipment
Total Cost 21,920
Delivery Equipment
Total Cost 84,000
Depreciation Expense
Monthly Cost
Position SSS Pag-IBIG PhilHealth Annual Cost
Schedule 4: Sales
Weekly Monthly
Direct
Materials ₱ 1,553,711.04 ₱1,600,322.37 ₱1,648,332.04 ₱ 1,697,782.00 ₱ 1,748,715.46
Technical
21,920.00 - - 21,920.00 -
Equipment
Tools and
69,476.00 71,560.28 73,707.09 75,918.30 78,195.85
Supplies
Total
Production ₱ 2,047,251.04 2,075,826.65 ₱ 2,127,837.13 ₱ 2,222,335.92 ₱2,255,593.84
Cost
51
Total Costing
Name Source
Monthly Annual
Fuel/Gas Gasoline Station ₱ 2,000.00 ₱ 24,000.00
Manager ₱ 11,155.20
Craftsman 28,397.88
Deliveryman 9,465.96
Total ₱49,019.04
CHAPTER 6
SOCIO-ECONOMIC ASPECT
The proposed business aims to help to provide jobs and to supply an affordable
product to the Filipino people. In this modern world, people must engage with business
This chapter discusses the different factors of economy that can definitely gain
benefit if Light Touch Wood Craft is put up and opened in the market. This includes the
benefits and significance transported to each particular sectors of the economy such as
purpose of the business and proves that its existence is not solely on gaining profits, but
to also emphasize the contributions that the proposed business can share to the economy,
Customers
Light Touch Wood Crafts will offer affordable, safe, quality-based products and
services that would bring satisfaction to the customers of the business. The availability of
the business is six days a week and on Sundays they can still order on the store’s online
platform, for it is available anytime for the customers to use at their convenient time. The
proposed business will challenge the creativity and imaginations of the customers in
terms of their desired designs and decorations for their homes and/or as accessories.
53
Community
Light Touch Wood Crafts will generate opportunities and offer employment and
income to the community of Davao City. The number of unemployed persons will
decrease because of the offered position of the business that will help them be more
productive. The creativity of Filipino citizens will be cultivated and enhanced because of
the flexibility of the business in dealing with the desires of the community.
Environment
The ecological regulation is one of the most significant factors to be adhered upon
by the Light Touch Wood Crafts. A clean environment and effective environment
protection will be facilitated to have a good business operation. The proper waste
disposal of the garbage and other environmental aspects will be given attention, and
proper execution of the environment regulations will be followed and conducted strictly.
The excess parts of the woods will be segregated and recycled to produce another piece
of craft to avoid wasting the woods. The business will conduct trainings and seminars to
Moreover, Light Touch Wood Craft is wholeheartedly positive and willing in preserving
Employment
Light Touch Wood Crafts will open its recruitment for qualified employees and
provide opportunities for them, especially in Poblacion 20-B, Davao City. The persons
with qualified job qualifications and who are fully aware, understand, and are flexible
with the given job specifications are hired. Since the business is still starting, the numbers
of people that will be hired are limited. However, as the business grows, it will help the
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Government
Light Touch Wood Crafts would efficiently give full support and help the
government in the form of paying taxes and comply other government requirements
and/or contributions. The tax payment from Light Touch Wood Crafts will help the
government in upcoming projects and improvements in the financial aspect. This will be
beneficial for the people, such as repairs and maintenance of public infrastructures, public
facilities, and other activities that will provide good living, safety, and security.
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REFERENCES
Kim, S. (2017). Image support and wood identification of wood crafts (ii) – focusing
on wooden
sculpts.
Green, H.
(2007). W ood:
craft, culture,
history. Penguin.
Appendix A.
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CERTIFICTE OF GRAMMARIAN
This is to certify that Cheena S. Liloc and Iris Claire D. Nacasabog, student
researchers of the College of Business Education have submitted this feasibility study
titled, “LIGHT TOUCH WOOD CRAFT” and this manuscript has been grammatically
Certified this 13th day of June 2022 at Jose Maria College Foundation, Inc.
Appendix D. Photos
Curriculum Vitae
IRIS CLAIRE D. NACASABOG
Address: Purok 2 Ariola Street, West Poblacion,
Kalilangan, Bukidnon 8718
Email Address: iris.nacasabog@jmc.edu.ph
PERSONAL INFORMATION
Sex : Female
Height : 5’4”
Weight : 60 kgs.
Citizenship : Filipino
EDUCATIONAL BACKGROUND
Curriculum Vitae
CHEENA S. LILOC
Address: Block 6 Lot 7, Pizarro Village, Panacan,
Davao City, Davao del Sur 8000
Email Address: cheena.liloc@jmc.edu.ph
PERSONAL INFORMATION
Height : 5’2”
Weight : 47 kgs.
Citizenship : Filipino
EDUCATIONAL BACKGROUND