Date: 17/05/2023

Report on A Business Plan Outline

Entrepreneurship and Micro Small & Medium Enterprise
MKT-305

Submitted To: Submitted By:

Shahpar Shams
Assistant Professor
Department Of Marketing
Jahangirnagar University
Savar, Dhaka, Bangladesh
Team Gravity
11th Batch
Department Of Marketing
Jahangirnagar University
Savar, Dhaka, Bangladesh

Faculty of Business Studies

Department of Marketing
Jahangirnagar University
Savar, Dhaka

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 Team Members & Activists

Student
Name Activities
ID
 Marker Analysis
Jobayer 1766  The Economics Of The
Business
Shahed Ahamed  Executive Summary
1777
khan  Industry Analysis
 Operations Plan
Kazi Akif Sultan 1779  Management Team &
Company Structure
 Marketing Plan
Al Hasnat Depon 1781  Design &
Development Plan
 Overall Schedule
Md. Sabuj Hossain 1788
 Financial Projection

Md Shartaz Arefin
1786  Company Description
Khan

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3
 Executive Summary
Senior care is an essential service that caters to the needs of elderly individuals who require
assistance with daily activities and healthcare support. In Bangladesh, there is a growing
demand for senior care services due to the country's aging population and changing social
dynamics. This executive summary provides an overview of the senior care industry in
Bangladesh, highlighting key aspects of the market, challenges faced, and opportunities for
growth.

Bangladesh has witnessed a significant increase in its elderly population, leading to a rise in
demand for senior care services. The traditional family structure is changing, with more
nuclear families and an increasing number of working individuals, resulting in a need for
professional senior care services. The market for senior care in Bangladesh is still relatively
nascent but has immense potential for growth and development.

Senior care providers in Bangladesh offer a range of services, including assisted living, home
care, nursing care, medical support, companionship, and rehabilitation. These services aim to
enhance the quality of life for elderly individuals, promote independence, and ensure their
overall well-being.

Lack of awareness and understanding among the population about the benefits and
importance of professional senior care services. Limited availability of skilled and trained
caregivers and healthcare professionals specialized in geriatric care. Affordability and
accessibility of senior care services for low-income individuals and rural populations.

The Bangladesh government recognizes the importance of senior care and has initiated
various social welfare programs to support the elderly population. Government policies and
regulations can play a crucial role in promoting the growth and standardization of senior care
services in the country.

In conclusion, the senior care industry in Bangladesh is experiencing significant growth

potential due to the country's aging population and evolving social dynamics. While there are
challenges to overcome, such as awareness, accessibility, and workforce development, there
are ample opportunities for growth and improvement. By addressing these challenges and
leveraging the support of government initiatives, senior care providers in Bangladesh can
make a positive impact on the lives of the elderly and contribute to the overall well-being of
the nation.

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 Industry Analysis: Senior Care Provider in Bangladesh
Introduction
The senior care industry in Bangladesh is experiencing significant growth due to the country's
rapidly aging population and changing societal dynamics. As people live longer, there is an
increasing demand for professional care services for the elderly. This industry analysis will
provide an overview of the senior care sector in Bangladesh, including market size, trends,
competition, and regulatory factors.

Industry Size
The senior care industry in Bangladesh is witnessing steady growth due to the country's aging
population and changing demographics. As of 2021, the elderly population (aged 60 and
above) in Bangladesh accounted for approximately 9% of the total population, and this
proportion is expected to increase significantly in the coming years. The industry's size is
measured in terms of the number of senior care providers and the revenue generated by these
providers. The senior care provider industry in Bangladesh has been growing steadily in
recent years due to the country's aging population. However, specific data on the industry's
size in terms of revenue or market share is not readily available.

Growth Rate
The senior care industry in Bangladesh offers significant growth potential due to the
increasing elderly population and changing societal dynamics. The industry has been
experiencing a positive growth rate, with an increasing demand for senior care services. The
growth rate is influenced by factors such as urbanization, changing family structures, and the
rising awareness of specialized care for the elderly. With the increasing elderly population
and changing demographics, the senior care provider industry is expected to experience
significant growth in the coming years. The exact growth rate may vary based on factors such
as government policies, healthcare infrastructure, and the overall economic situation.

Sales Projection
Sales projections for a senior care provider in Bangladesh will depend on various factors such
as the range of services offered, target market, pricing strategy, and competitive landscape.
To create accurate sales projections, it is crucial to conduct market research and analyze the
demand for senior care services in specific regions or target customer segments. As there is
no specific sales projection data available, it's challenging to provide precise figures.

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However, considering the growing demand for senior care services, it can be expected that
sales in the industry will increase in the foreseeable future.

Industry Structure and Nature of Participants

The senior care provider industry in Bangladesh is relatively fragmented, with a mix of both
formal and informal care providers. Formal care providers include nursing homes, assisted
living facilities, and home care agencies that offer professional services to older adults.
Informal care providers typically include family members or community-based caregivers.
The senior care industry in Bangladesh has a diverse and evolving structure, comprising
various types of participants. These may include:

 Nursing homes and assisted living facilities: These institutions provide

comprehensive care services, including accommodation, meals, medical supervision,
and social activities. They cater to seniors who require round-the-clock care and
assistance.
 Home care agencies: These providers offer personalized care services in clients'
homes. They employ caregivers who assist with activities of daily living, provide
companionship, and support independent living.
 Hospital-based senior care units: Some hospitals have dedicated units or
departments that specialize in geriatric care. These units provide medical treatment,
rehabilitation services, and specialized care for elderly patients.
 Non-governmental organizations (NGOs) and community-based organizations:
These organizations often focus on providing basic support services, social activities,
and community integration for the elderly.

Nature of Participants
The participants in the senior care provider industry can be categorized into various groups.
These include private companies that specialize in senior care services, non-profit
organizations, government-run facilities, and individual caregivers or families providing care
services.

Key Success Factors

Several key success factors contribute to the growth and success of senior care providers in
Bangladesh. These may include:

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  Quality of care: Providing high-quality care that meets the physical, emotional, and
social needs of seniors is crucial for success. This includes skilled and compassionate
staff, personalized care plans, and a safe and comfortable environment.
 Reputation and trust: Building a positive reputation and establishing trust among
clients and their families is essential. Positive word-of-mouth referrals and
testimonials play a significant role in attracting new clients.
 Staffing and training: Employing well-trained and qualified staff members who
possess the necessary skills and expertise in senior care is vital. Ongoing training and
development programs ensure that staff stay updated with best practices and provide
excellent care.
 Compliance and regulations: Adhering to relevant regulations, licensing
requirements, and health and safety standards is critical. Compliance builds trust with
clients and ensures the delivery of safe and legal services.

Industry Trends
Several industry trends are shaping the senior care sector in Bangladesh. Those are:

 Increased focus on home care: Many seniors prefer receiving care in their own
homes, leading to a growing demand for home care services. Providers are adapting
by offering a range of in-home care options to meet this demand.
 Technology integration: The adoption of technology solutions in senior care is on
the rise. Remote monitoring devices, assistive technologies, and telehealth services
are being used to enhance care, improve communication, and ensure the safety of
seniors.
 Personalized care and specialized services: Seniors have diverse and individualized
needs, requiring personalized care plans. Providers that offer.
 Collaboration and Partnerships: Increased collaboration between senior care
providers, healthcare institutions, and government bodies to improve overall care
quality and access.

Long-Term Prospects
The long-term prospects for the senior care provider industry in Bangladesh are promising
due to the country's aging population and increasing awareness of the need for specialized
care services. As the government and society recognize the importance of supporting the
elderly, there may be opportunities for further growth and development in the industry.

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It's important to note that the information provided is based on the industry's status as of
September 2021. To obtain the most accurate and up-to-date information, I recommend
consulting industry reports, government sources, and market research specific to the senior
care provider industry in Bangladesh.

Company Description
Sunflower Senior Care takes home care to a higher standard by providing quality in-home
care by compassionate caregivers who assist and engage the client in promoting optimal
health. It will provide specific duties outlined in client care plans while promoting a sense of
wellbeing, accomplishment, love and companionship. Sunflower Senior Care want to build
relationships with clients so they provide them with caring, like-minded caregivers -and
because of clients thrive in their own homes. Its competitive advantage will be that it matches
the client to the caregiver. Sunflower Senior Care will know as much as possible about clients
personally, such as learning their likes and dislikes, personality traits, medical needs, and
hobbies. It enhances its understanding by learning about professional background or work
history to match the best caregiver to enrich the life of the client through trust while
providing for their needs.

Company History
In Covid, we saw children are leaving their parents for affecting by covid. In our country,
there were a lack of health and social care since a long time. So, we six friends decide to
create Sunflower Senior Care which will try and help these communities. We don’t want to
feel lonely and burden anymore.

Vision Mission Statement

Sunflower Senior Care want to ensure that everyone across the Bangladesh has access to the
care they need where they need it most. Sunflower Senior Care honour the elderly through
unconditional support and services. We believe our elderly community is our greatest source
of strength, we are here to make sure they received the best care Sunflower Senior Care has
to offer.

Product & Services

We will provide some products & services. Those are given bellow. We think that by doing
this we can satisfied our target costumer.

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  Personal Care Services: Assistance with bathing, grooming and dressing promotes
independence, keeps vital routines in place and helps people age in place with dignity
 Nurse Directed Care: When tasks like medication management, glucose checks or
wound care start to feel overwhelming, get personalized attention from the
professionals to stay healthy
 Hospice Support: Everyone deserves the peace that comes from having a
professional see to the family’s comfort so everyone can focus on making the most of
precious time together.
 Meal Prep & Home Helper: Nutritious meals and a tidy space make for a
comfortable home life
 Transportation: Safe transportation services keep the rhythm of everyday life in
place with rides to the hair salon, grocery store, worship services and other events

Current situation
Nowadays people are cautious about health care. In our country, people get affected many
diseases at old ages. Many senior citizens lost their close people and home at late age. For
they Sunflower Senior Care is not just sheltering place, it is their emotion. Sunflower Senior
Care is a care and support provider that offers personal care, home and community support,
abetment care, and respite care. It is going to bring home-based health and social care to rural
and remote communities across the Dhaka.

Legal Status & Ownership

We six friends together found Sunflower Senior Care. We all have same share in the
organization. Our duties are below:

 Al Hasnat Depon - Chief Executive Officer

 Jobayer - Chief Operating Officer
 Shahed Ahamed - Chief Financial Officer
 Akif Sultan - Chief Technology Officer
 Sobuj Hossan - Chief Information Officer
 Shartaz Arefin - Chief Marketing Officer

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 Market Analysis
Market Segmentation
 Geographic segmentation: Sunflower senior care mainly work in all over the
Bangladesh. Sunflower Senior Care LLC segment their market based on location,
targeting seniors who live within a specific radius of their service area in Wichita,
Kansas.
 Psychographic segmentation: The company segment their market based on lifestyle
and personality characteristics, targeting seniors who value independence and want to
age in place.
 Behavioral segmentation: Sunflower Senior Care LLC segment their market based
on the specific health needs of seniors, targeting those who need assistance with
medication management or have mobility issues.
 Demographic segmentation: The company segment their market based on age,
income, and education level, targeting seniors who are over 65 years old, have a
certain level of income, and may have advanced education or medical needs.

Target Market Selection

Based on the market segmentation above, Sunflower Senior Care LLC could select a target
market of seniors who live within a specific radius of Wichita, Kansas, are over 65 years old,
and require assistance with medication management and mobility. This target market could
also include seniors with advanced education or medical needs, who value independence and
want to age in place. By focusing on this target market, Sunflower Senior Care LLC could
tailor their marketing efforts to address the specific needs and preferences of their customers,
and allocate their resources more effectively to provide the best possible service to this group
of seniors.

Buyer Behaviour
The buyer behaviour of Sunflower Senior Care's customers is influenced by several factors,
including their age, health condition, financial situation, family support, cultural background,
and the availability of healthcare providers in their area. Customers may prioritize factors
such as quality of care, reliability, trustworthiness, and compassion when selecting a home
health care provider.

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Sunflower Senior Care's customers may rely on healthcare providers, family members, and
friends for referrals and recommendations. They may also conduct research online and read
reviews to help inform their buying decisions.

There are several factors that can affect the buyer behaviour of customers of Sunflower
Senior Care LLC. Here are some potential factors:

 Age: Age is an important factor in determining the buyer behavior of customers of

Sunflower Senior Care LLC. Seniors who require home health care services may have
specific needs and preferences, which can influence their buying behavior.
 Health condition: The health condition of customers can affect their buying behavior.
Customers who have chronic health conditions may require more specialized care,
which can influence their choice of home health care providers.
 Financial situation: The financial situation of customers can influence their buying
behavior. Customers who have limited financial resources may seek out more
affordable home health care options, while those who can afford higher-priced
services may prioritize quality and customization.
 Family support: The support of family members can influence the buying behavior of
customers of Sunflower Senior Care LLC. Customers who have family members who
can provide care may opt for less-intensive home health care services, while those
who lack family support may require more comprehensive services.
 Cultural background: The cultural background of customers can influence their
buying behavior. Customers may prefer caregivers who share their cultural
background or who can speak their native language.
 Availability of healthcare providers: The availability of home health care providers in
a specific geographic area can influence the buying behavior of customers. Customers
may choose providers that are located near their home or that have a good reputation
in the community.

By understanding these factors and their impact on buyer behaviour, Sunflower Senior Care
LLC can tailor its services and marketing efforts to meet the needs and preferences of its
target audience, and provide a high-quality service that meets the expectations of its
customers.

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Competitor Analyses
Sunflower Senior Care LLC operates in a competitive marketplace with many other home
care providers. Here are some potential competitors of Sunflower Senior Care LLC, and an
analysis of their strengths and weaknesses:

 Visiting Angels: Visiting Angels is a franchise network of home health care providers
with a strong brand reputation and a wide network of locations. However, its services
may be more expensive than other home health care providers.
 Comfort Keepers: Comfort Keepers offers a range of home health care services,
including companionship, personal care, and transportation. The company has a
strong reputation for quality care but may be more expensive than other home health
care providers.
 Home Instead Senior Care: Home Instead Senior Care offers a range of home health
care services, including dementia care and respite care. The company has a strong
reputation for compassionate care but may be more expensive than other home health
care providers.
 Right at Home: Right at Home provides a range of home health care services,
including personal care, transportation, and homemaking services. The company has a
strong reputation for customized care plans and affordable pricing.
 Senior Helpers: Senior Helpers provides a range of home health care services,
including personal care, transportation, and dementia care. The company has a strong
reputation for quality care and affordable pricing.

To compete effectively in this marketplace, Sunflower Senior Care LLC must differentiate
itself from its competitors by offering high-quality, personalized care plans, flexible
scheduling options, affordable pricing, and exceptional customer service. It can also leverage
its local presence and community involvement to establish strong relationships with its
customers and referral sources. Additionally, it can invest in digital marketing and online
reputation management to increase its visibility and reach a wider audience.

Estimate of Annual sales and Market Share

To provide estimates of annual sales and market share, I would need more specific
information about the old age care services business, such as the target market, geographical
location, competition, and market trends. However, I can provide a general example:

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Let's assume the business is providing home care services for elderly individuals in a specific
city. Based on market research and industry data, the total market size for home care services
in that city is estimated to be $5 million annually.

Market Share Estimate: Assuming the business has a competitive advantage and can
capture 10% of the market, the estimated market share would be $500,000 ($5 million x
10%).

Annual Sales Estimate: To estimate annual sales, consider factors such as pricing, service
demand, and growth projections.

Assuming the average revenue per client per year is $25,000 (based on the services
provided), the business would need to serve 20 clients annually to achieve $500,000 in sales
($500,000 / $25,000 per client).

It's important to note that these estimates are simplified and should be customized based on
detailed market research, competitor analysis, and a comprehensive understanding of the
local market dynamics. Additionally, market conditions and other factors may influence the
actual sales and market share achieved by the business. Conducting thorough research and
monitoring industry trends will help refine these estimates as you gather more data.

Here's the revenue drivers and profit margins in numerical data for Sunflower providing old
age care services:

The Economic Of the Business

Revenue Drivers and Profit Margins
A. Number of Clients
Year 1 30 clients
Year 2 40 clients
Year 3 50 clients
B. Service Offering and Pricing
Average revenue per client per month $3,500
Average revenue per client per year $3,500 * 12 = $42,000
A. Occupancy Rate
Number of beds/units 50

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Year 1 80%
Year 2 85%
Year 3 90%
Profit Margins:
a. Cost Control:
Total annual operational costs:
Year 1 $400,000
Year 2 $450,000
Year 3 $500,000
b. Staffing Ratios
Staff-to-client ratio 1:5
Total annual labour costs:
Year 1 $200,000
Year 2 $225,000
Year 3 $250,000
c. Ancillary Services:
Annual revenue from additional services:
Year 1 $50,000
Year 2 $55,000
Year 3 $60,000
d. Private Pay Clients:
Percentage of private pay clients: 20%
Annual revenue from private pay clients:
Year 1 $100,000
Year 2 $110,000
Year 3 $120,000
e. Profit Margin Calculation
Net Income = Total Revenue - Total Expenses
Profit Margin = (Net Income / Total Revenue)
* 100

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Fixed and Variable Cost
Here's the showcasing fixed and variable costs in numerical data for Sunflower providing old
age care services:

Fixed cost and variable cost:

Fixed Costs:
Rent and utilities
Year 1 $60,000
Year 2 $60,000
Year 3 $60,000
Insurance
Year 1 $10,000
Year 2 $10,000
Year 3 $10,000
Administrative expenses
Year 1 $30,000
Year 2 $30,000
Year 3 $30,000
Other fixed costs (e.g., software licenses,
professional fees)
Year 1 $15,000
Year 2 $15,000
Year 3 $15,000
Variable Costs
Staff wages and benefits
Year 1 $300,000
Year 2 $325,000
Year 3 $350,000
Medical supplies and equipment
Year 1 $40,000
Year 2 $45,000
Year 3 $50,000

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 Food and dietary expenses
Year 1 $20,000
Year 2 $22,000
Year 3 $24,000
Marketing and advertising expenses
Year 1 $20,000
Year 2 $22,000
Year 3 $24,000
Variable costs per client per year (other than
staff)
Year 1 $5,000
Year 2 $5,500
Year 3 $6,000

Operating leverage and its implications

Operating leverage refers to the degree to which a company's fixed costs and variable costs
are structured within its cost structure. It measures the sensitivity of a company's operating
income to changes in sales or revenue.

 Impact on Profitability: Companies with high operating leverage tend to have a

higher proportion of fixed costs in their cost structure. This means that a small change
in revenue can result in a larger change in operating income. If sales increase, the
company can experience higher profitability due to the lower incremental cost
associated with generating additional revenue. However, if sales decline, the company
may face a greater decline in profitability.
 Risk and Volatility: Operating leverage introduces a level of risk and volatility to a
company's financial performance. If a company has high fixed costs, it becomes more
susceptible to fluctuations in revenue. A decrease in sales can have a significant
negative impact on profitability and cash flow, potentially leading to financial
challenges.
 Breakeven Point: Operating leverage affects a company's breakeven point—the level
of sales at which total revenue equals total costs. Companies with high fixed costs
have a higher breakeven point, requiring a higher level of sales to cover their fixed

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 expenses. This means that they need to achieve a certain sales volume to operate
profitably.
 Strategic Decision Making: Understanding operating leverage is important when
making strategic decisions. For example, when considering expansion or investment
decisions, companies with high operating leverage need to carefully assess the
potential impact on fixed costs and the ability to generate sufficient sales to cover
those costs.
 Flexibility and Adaptability: Companies with lower operating leverage, which have
a higher proportion of variable costs, may be more flexible and adaptable to changes
in the business environment. They can quickly adjust their cost structure in response
to changes in sales volume, which provides more resilience during economic
downturns or market fluctuations.

It's important for businesses to analyze their operating leverage and consider its implications
in their financial planning, risk management, and strategic decision-making processes. By
understanding the relationship between fixed and variable costs and their impact on
profitability, companies can make informed decisions to optimize their cost structure and

mitigate risks.

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Initial Start-up Cost
Initial Start-up Costs
Facility setup and renovation: $150,000
Equipment and furniture: $100,000
Licensing and permits: $10,000
Marketing and advertising: $20,000
Staff recruitment and training: $30,000
Initial inventory and supplies: $5,000
Legal and professional fees: $15,000
Technology infrastructure: $20,000
Total Initial Start-up Costs: $350,000

Break-Even Cost Calculation

Break-Even Point: The level of sales at which total revenue equals total costs.
Break-Even Cost = Fixed Costs / (1 - (Variable Costs / Revenue))
Fixed Costs (annual) = $200,000
Variable Costs per client per year = $10,000
Average Revenue per client per year = $30,000
Break-Even Cost = $299,850 Approximately

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 Marketing Plan
Overall Marketing Strategy
Developing an effective marketing strategy for a senior care provider in Bangladesh requires
a
Comprehensive approach that considers the target audience, competition, and local market
Dynamics. Here`s an overall marketing strategy you can consider:

 Defining target market: Identify the specific segments of the senior population you
want to target. Consider factors such as income level, geographic location, and
preferences. For example, you might focus on affluent seniors in urban areas who
value personalized care.
 Developing a strong brand: Create a brand identity that reflects the unique value
proposition of your senior care services. Consider aspects like reliability,
trustworthiness, and compassion. Develop a compelling brand name, logo, and tagline
that resonate with your target market.
 Conducting market research: Gather data on the local senior care market in
Bangladesh. Understand the needs, preferences, and challenges faced by seniors and
their families. Analyze your competitors; offerings, pricing, and marketing strategies
to identify gaps and opportunities.
 Offering a range of services: Design a comprehensive suite of senior care services
that address various needs, including assisted living, home care, medical support, and
social activities. Ensure your services cater to both physical and emotional well-being.
Build relationships with healthcare professionals: Establish partnerships and
collaborations with local healthcare professionals, hospitals, and clinics. Offer
educational programs or workshops to increase awareness about senior care and
promote your services.
 Leverage digital marketing: Develop a user-friendly website that showcases your
services, facilities, and testimonials. Optimize your website for search engines to
improve visibility. Utilize social media platforms to engage with your target audience,
share informative content, and run targeted advertising campaigns.

Remember to comply with all local regulations and guidelines while implementing your
Marketing strategy. Additionally, prioritize building strong relationships and providing
Exceptional care to ensure customer satisfaction and positive word-of-mouth referrals.

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Product
 Sunflower Senior Care Provider offers a range of services and amenities aimed at
providing
 Comprehensive care for seniors. These services may include:
 Assisted Living: Providing accommodation, meals, housekeeping, personal care
assistance, medication management, and 24/7 supervision.
 Memory Care: Specialized care for individuals with memory-related conditions such
as dementia or Alzheimer`s disease.
 Medical Support: Collaborating with healthcare professionals to offer regular health
check-ups, medication administration, and coordination of medical services.
 Social Activities: Organizing recreational and social activities to promote mental
stimulation, physical well-being, and social interaction among residents.
 Transportation: Offering transportation services for medical appointments, shopping
trips, and community outings.
 Wellness Programs: Implementing programs that focus on exercise, nutrition, and
overall wellness to enhance the quality of life for seniors.

Price
The pricing for sunflower senior care services in Bangladesh can vary depending on several
Factors, including the type of care, location, quality of facilities, and the specific services
Provided. It`s important to conduct thorough market research and competitor analysis to
Determine appropriate pricing that aligns with the local market.
Here are some common pricing models used by senior care providers in Bangladesh:

 Monthly Fees: This model involves charging a fixed monthly fee that covers a range
of services such as accommodation, meals, housekeeping, personal care, and social
activities. The fee can vary based on the level of care required and the quality of
amenities provided.
 Tiered Pricing: Providers may offer different tiers of care based on the needs and
preferences of the residents. Each tier comes with a different price point, reflecting
the level of services and amenities included.

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  Additional Charges: Additional charges may apply for specialized care services,
such as nursing care, medication management, transportation, or therapy sessions.
These services are typically priced separately and may be charged on an hourly or
per-session basis. It`s essential to consider the affordability of your target market
while setting prices. Conducting a comprehensive analysis of the market, including
competitor pricing and the target customers; willingness to pay, will help you
determine the appropriate pricing structure. Additionally, factors such as location,
quality of facilities, staff qualifications, and reputation can influence the pricing.
Remember to also consider the cost of operations, staff salaries, overhead expenses,
and profitability goals when setting your prices.

Promotion:
To promote Sunflower Senior Care Provider, you can utilize various marketing channels and
Strategies:

 Digital Marketing: Develop a user-friendly website that highlights your services,

facilities, testimonials, and contact information. Optimize the website for search
engines to improve online visibility. Utilize social media platforms to engage with
your target audience, share informative content, and run targeted advertising
campaigns.
 Content Marketing: Create informative and engaging content that addresses the
concerns and interests of seniors and their families. Publish articles, blog posts, and
videos on topics such as senior health, safety tips, and caregiving advice. Share this
content through your website, social, media platforms, and email newsletters.
 Referral Programs: Offer incentives for satisfied residents and their families to refer
services to others. This can include discounts or additional services for both the
referrer and the new client.
 Local Community Engagement: Participate in local community events, health fairs,
and workshops focused on senior care and wellness. Provide educational sessions,
conduct health screenings, and offer expert advice to showcase your expertise and
build trust.

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  Collaborations: Establish partnerships with local healthcare professionals, hospitals,
clinics, and community organizations. This can involve joint marketing initiatives,
cross-referrals, or educational programs.

Distribution
As a senior care provider, the distribution aspect refers to making your services accessible to
potential customers. Consider the following distribution methods:

 Facility Location: Choose a convenient and easily accessible location for your senior
care facility, considering factors such as proximity to medical facilities, transportation
options, and the target market`s preferences.
 Online Presence: Ensure your website provides comprehensive information about
your services, facilities, and contact details. Make it easy for potential customers to
inquire and request more information. Referral Networks: Develop relationships with
healthcare professionals, social workers, retirement communities, and other
organizations that can refer seniors and their families to your services.
 Community Outreach: Conduct awareness campaigns and presentations in the
community, targeting locations where seniors and their families gather, such as
community centres, retirement associations, and religious organizations. It`s
important to continuously monitor and evaluate the effectiveness of your marketing
strategies and distribution channels, adjusting as needed to reach and engage your
target market effectively.

Sales process
The sales process for Sun Flower Senior Care Provider in Bangladesh involves several steps
to effectively engage with potential customers and convert them into residents. Here`s
suggested sales process:

 Lead Generation: Identify potential leads through various channels such as online
inquiries, referrals from healthcare professionals, community events, and advertising
campaigns. Maintain a database of leads for future follow-ups.
 Initial Inquiry and Qualification: Respond promptly to inquiries and provide
detailed information about your senior care services. Understand the needs and

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 preferences of the potential customer and qualify them based on factors such as level
of care required, budget, and location.
 Consultation and Facility Tour: Schedule a consultation with the potential customer
and their family members to discuss their specific needs and answer any questions
they may have. Offer a guided tour of your senior care facility, showcasing the
amenities, accommodations, and care services provided.
 Assessment and Care Planning: Conduct a comprehensive assessment of the
potential resident`s physical, cognitive, and emotional needs. Collaborate with the
resident and their family to create a personalized care plan that addresses their
specific requirements and preferences.
 Financial Discussion: Discuss the pricing structure and payment options, including
any available insurance coverage or government assistance programs. Clearly explain
the costs involved, payment schedules, and any additional services or charges.
 Addressing Concerns and Objections: Listen attentively to the concerns or objections
raised by the potential resident or their family. Address their concerns empathetically,
providing reassurance and explaining how your senior care services can meet their
specific needs.

Sales tactics
When it comes to sales tactics for Sunflower Senior Care Provider in Bangladesh, it's
crucial to employ strategies that are ethical, empathetic, and focused on building trust with
potential customers. Here are some effective sales tactics:

 Active Listening: Take the time to truly understand the needs, concerns, and
preferences of potential residents and their families. Practice active listening by giving
your full attention, asking relevant questions, and showing genuine empathy.
 Personalized Approach: Tailor your sales approach to each individual and their
specific situation. Highlight how your senior care services can meet their unique
needs and enhance their quality of life.
 Education and Information: Provide educational materials and resources that
address common concerns and questions related to senior care. Share information
about your services, amenities, and qualified staff members to install confidence in
your capabilities.

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 Design and Development Plan
Development status and task
Facility Development:

 Identify and secure an appropriate location for the senior care facility.
 Obtain necessary permits, licenses, and approvals from local authorities.
 Design and construct the facility, ensuring it meets the required safety and
accessibility standards.
 Furnish the facility with comfortable and suitable furniture, equipment, and amenities.

Staff Recruitment and Training:

 Define the required roles and responsibilities for various positions, such as caregivers,
nurses, administrative staff, and support personnel.
 Recruit qualified and compassionate staff members who have experience in senior
care.
 Provide comprehensive training programs to ensure staff members are well-equipped
with the necessary skills and knowledge to provide high-quality care.

Challenges and risks

Operating a senior care provider in Bangladesh may involve various challenges and risks.
Here are some potential challenges and risks that Sunflower Senior Care Provider may face:

 Regulatory Compliance: Adhering to complex and evolving regulatory requirements

in the senior care industry can be challenging. It's essential to stay updated with
licensing, certification, and compliance standards set by government authorities and
regulatory bodies.
 Staff Recruitment and Retention: Hiring and retaining qualified and compassionate
staff members can be a challenge in the senior care sector. The demand for skilled
caregivers and healthcare professionals may exceed the available supply, leading to

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 competition for talent. Providing competitive compensation, ongoing training, and a
positive work environment can help mitigate this challenge.
 Rising Operational Costs: The cost of providing high-quality care, maintaining
facilities, and procuring necessary supplies and equipment can be significant.
Ensuring sustainable profitability while keeping services affordable for residents may
require careful financial planning and cost management.
 Safety and Health Risks: The health and safety of residents are paramount.
Mitigating risks such as falls, infections, medication errors, and emergencies requires
implementing robust protocols, staff training, and adhering to best practices in
healthcare and safety standards.

Projected development costs

Determining the projected development costs for Sunflower Senior Care Provider in
Bangladesh requires a comprehensive analysis of various factors specific to your project,
including location, facility size, services offered, amenities provided, and the level of
customization. Here are some key cost considerations to help you estimate the development
costs:

 Facility Acquisition or Construction: The cost of acquiring or constructing a senior

care facility will depend on factors such as location, property size, and facility design.
This includes expenses related to land purchase or lease, construction or renovation
costs, architectural and engineering fees, permits, and licensing.
 Equipment and Furnishings: The costs associated with equipping the facility
include medical equipment, furniture, fixtures, and specialized equipment required for
senior care services. This may include items such as beds, mobility aids, medical
devices, kitchen equipment, and security systems.
 Staffing and Training: Consider the costs of recruiting and hiring qualified staff
members, including caregivers, nurses, administrative personnel, and support staff.
Also, account for the expenses associated with staff training and certifications.
 Licensing and Regulatory Compliance: Allocate funds for obtaining the necessary
licenses, certifications, and permits required to operate a senior care facility in
compliance with local regulations and healthcare standards. This includes fees for
inspections, certifications, and ongoing compliance monitoring.

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  Marketing and Branding: Allocate a budget for marketing and branding activities,
including website development, online marketing campaigns, print materials,
advertisements, and public relations efforts. Consider the cost of hiring marketing
professionals or agencies if needed.

Proprietary Issues
To understand the proprietary issues related to Sunflower Senior Care Provider in
Bangladesh, it is advisable to consult with legal professionals who specialize in intellectual
property and local business laws. They can provide you with accurate and up-to-date
information based on the specific circumstances of your organization. However, here are
some general considerations regarding intellectual property and proprietary rights:

 Trademarks: Trademarks protect your brand name, logo, and other distinctive
elements that identify your senior care provider. Registering your trademarks with the
appropriate authorities can help establish exclusive rights to use them and prevent
others from using similar marks in the same industry.
 Copyrights: Copyright protection may apply to original works of authorship, such as
brochures, marketing materials, website content, and other creative works. Copyright
laws grant exclusive rights to reproduce, distribute, and display these works. Consider
securing copyrights to safeguard your original content.
 Licenses and Permits: Depending on the services provided, you may need to obtain
licenses or permits from relevant authorities, such as healthcare regulatory bodies or
local municipalities. These licenses ensure compliance with specific requirements for
operating a senior care facility.
 Patents: While patents are typically associated with inventions and technological
innovations, they may also apply to unique processes or methodologies used in senior
care. If your organization has developed a novel approach, technology, or treatment
method, consult with a patent attorney to assess the potential for patent protection.

It`s important to consult with legal professionals who specialize in intellectual property law
and local business regulations in Bangladesh. They can guide you through the process of
identifying and protecting your intellectual property rights, ensuring compliance with
applicable laws, and addressing any proprietary issues specific to Sunflower Senior Care
Provider.

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 Operations Plan
A combination of work experience and job skills are required for a career as a senior care
provider. Your main responsibilities will be to support senior clients on a regular basis with
chores like cleaning, paying bills, making meals, and other jobs. You could go to your
clients' homes or work in an elder care centre. To fulfil these obligations, you must
have senior care expertise and outstanding communication, time-management, and
organizational abilities.

General approach to operations

For the delivery of senior care provider health services a sector that is reforming quickly
operations management is crucial. Controlling expenses and raising the calibre of patient care
are two prominent instances of operations management at a senior care facility. Healthcare
operations managers seek to reduce spending and secure funding in order to maintain the
volume and calibre of services provided.

Business location
The business location for a senior care provider business should be at a suitable area. With
comfort atmosphere to have a proper and premium service. Having a CPR certification and
some other basic health care training, regardless of the specific qualification needs in various
fields. Seniors may partially rely on veteran benefits or long-term care insurance, but they or
their families will probably have to pay for the majority of their care services themselves.
Because of this, you should locate your senior care company in an area where customers can
afford your offerings. It can be quite beneficial in the early stages of growing your firm to
have roots and a network in the area you are exploring. You must first comprehend the
community for the business to thrive, even though you can later use marketing strategies to
increase your company popularity. . While the care offer is delivered where it is needed,
territory location still matters when it comes to running a profitable senior care business
today. From elevators to wheel-chair ramps, it’s imperative that your eldercare facility is
fully accessible for those seeking your services. If this requires renovations, factor these costs
into your budget before signing your lease.

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Facilities and equipment’s
Each type of medical facility has its own needs dependent on the kind of patients they receive
on a normal basis. Medical supply carts are a staple for improving care and reducing risks,
but there are certain personalization factors are necessary. Depending on how many items
need to be stored inside rolling medical supply carts, certain models may be better suited for
a particular environment. Before senior care facilities start to look for new medical supply
carts, they should first determine which objects need to be stored within the cart’s drawers.
This could greatly impact the kind of medical cart that would best suit the facility and all of
its needs. For a senior living facility, there are a number of objects and care items that need to
be stored in the medical cart in addition to standard objects like gloves and disposable aprons.
Keeping incontinence supplies on hand could help keep potential messes and patient
discomfort to a minimum. Always have latex-free gloves inside the medical carts to protect
staff members from germs and bacteria while providing residents with diligent care. At the
very least, cleaning wipes and disinfectants, a supply of fresh incontinence pads or
underpants, as well as new catheter bags, need to be placed in the cart. Accidents will be less
likely to occur throughout the facility if these products may be replaced at any time.
Additional equipment, such as replacement tubing, can be added if room permits. Every
facility that provides care for the elderly places a premium on cleanliness. The facility will be
cleaner and better suited for older people if staff members have access to basic cleaning
materials like disinfection wipes. Cleaning up spills also significantly lowers the danger of
slipping and falling, one of the top.

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 Management Team and Company Structure
An individual responsible with managing the care for a senior or older person is known as a
senior care provider. Depending on the organization and level of certification of the Senior
Care Provider, duties may differ, but typical responsibilities include determining medical
needs, developing care plans, assisting with basic needs, monitoring and administering
medications, offering companionship, helping with errands and housekeeping, preparing
meals, providing transportation, and assisting with mobility. In order to make sure that the
patient is always receiving the best care possible, senior care providers may also be obliged to
communicate with close friends or family members as well as the senior's medical care
team.

Board of directors
Not every business has a board of directors. But in case of senior care provider business a
Corporations are required to select a board of directors to oversee the company, but other
types of businesses are not required to have board members. That being said, it`s always a
good idea to get good, knowledgeable people to help you get started and run your business.
Leadership and management experience, especially in related businesses. For example, if
your business is in a technical area like computers, you should have people who do business
in that area. They know others who can help you, and they understand the specifics of the
management and operation of the business.

Board of advisors
Establishing a senior care provider business advisory board. Dedication to the enterprise
Members of the board must care about the company and its future success. They should not
be acting just in their financial or personal interests. To dedicate time and effort to board
duties. Board members will be required to devote time to committee work in addition to
attending and preparing for board meetings. Ability to raise capital for the business. If you
choose one or more board members who have experience obtaining financing for business
beginning or expansion, your senior care provider business may benefit significantly.

Company Structure
This includes the services you’ll offer and your plans for daily operations. From owners to
managers to employees, detail your organizational structure making sure all responsibilities
are clearly defined. Elderly care businesses often require specific certifications and licenses

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to operate in varying state-by-state or even between counties and cities. Elder caregivers
often become CSAs (Certified Senior Advisor). Confirm the needs within the area that plan
to operate, and include all certifications and operating licenses here. Also Liability is an issue
to consider in elderly care, making business insurance important. Potential investors will
want to know and they are covered from financial and legal risk, so include these details. An
effective business plan explains both the rationale behind your idea and the practical steps
you'll take to make it a success. A well-researched financial planning section should
include a realistic schedule for when and how your company will become successful.

Overall Schedule
There are some major events and activities that include the overall schedule of sunflower to
launch the old age care services. Here are the examples:

 Research and planning: Sunflower identified the demand for old age care services at
Muhammadpur in Dhaka. The objectives of the sunflower to give healthy and joyful
life to the old people. The budget Sunflower might incorporate from government
agencies, foundations, and non-profit organizations, Corporate Sponsorships,
community organizations, local schools, religious institutions, and Crowdfunding.
 Legal and Administrative support: Sunflower will be operating according to
government laws and obtain necessary licenses and permits to run the services.
 Facility and Equipment setup: The suitable location Sunflower preliminary selected
Muhammad Beribadh that is naturally healthy environment. The equipment will be
managed from sponsorship Hatil Bangladesh. The technological support will manage
Sunflower from IIT Jahangirnagar University. Staffing and training: The staffing
facilities will manage Sunflower from the differences sources of students such as,
Dhaka Medical College, Suhrawardy Medical College, and Dhaka University
Students. The training facilities provide Sunflower World Health Organization and
UNICEF Bangladesh.

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 Financial Projections
The financial projections for Sunflower (providing old age care services) illustrated below:

Year 1 Financial Projections: Monthly average number of clients are 20 and average monthly
revenue per client is $3,000. The total revenue would be in the 1 st financial year is $720,000.
The probably expenses would be addition of salaries and wages, rent and utilities, medical
supplies and equipment, marketing and advertising, and insurance. Here is the total expenses
is $460,000. The Net Income will be ($720,000 - $460,000) = $260,000 of Sunflower.
Similarly, the 2nd year financial projections of revenue and expenses are $792,000 and
$483,000. The net income would be in the 2nd year $309,000. Consequently, the 3rd year
projection of net income is $354,240.

These projections provide an estimate of the business's revenue of Sunflower, expenses, and
net income over a three-year period. It's essential to conduct thorough market research,
consider industry trends, and adjust the projections based on old age services, location, and
target market. Regularly review and update the financial projections as Sunflower gather real-
world data and refine the business operations.

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 Appendix
I. Executive Summary
II. Industry Analysis
 Industry Size, Growth Rate & Sales Projection
 Industry Structure
 Nature of Participants
 Key Success Factors
 Industry Trends
 Long Term Projection

III. Company Description

 Company History
 Mission Statement
 Products & Services
 Current Status
 Legal Status & Ownership

IV. Market Analyses

 Market Segmentation & Target Market Selection
 Buyer Behavior
 Competitor Analysis
 Estimation of Annual Sales & Market Share

V. The Economics of The Business

 Revenue Drives & Profit Margin
 Fixed & Variable Cost
 Operating Leverage & Its Implications
 Start Up Cost
 Brake Even Calculation

VI. Marketing Plan

 Overall Marketing Strategy

VII. Design & Development Plan

VIII. Operations Plan


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IX. Management Team & Company Structure

X. Overall Schedule
XI. Financial Projection

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