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TOPIC 1 INTRODUCTION TO STATISTICS (Part 1)
TOPIC 1 INTRODUCTION TO STATISTICS (Part 1)
INTRODUCTION TO
STATISTICS
MISS IBTIHAAJ KAMARUZAMAN
STA104
OBJECTIVES
ORGANIZING
ANALYZING
INTERPRETING
PRESENTING
Application Areas of Statistics
Accounting Management
- Auditing - Describe employees
- Costing - Quality improvement
Finance Marketing
- Financial trends - Consumer preferences
- Forecasting - Marketing mix effects
Types of
Statistics
Descriptive Inferential
Statistics Statistics
Type of Statistics
Descriptive Statistics
• Aims
Determine decision about the information is true and
acceptable.
Draw inferences about the characteristic of the whole
population based on sample.
Type of Statistics
Inferential statistics
Comparison
Basic terms
Term Meaning
Element An object on which measurement is taken
Population Collection of element of interest from all object of interest
Sample Portion of population of interest
Census A study of the entire population.
Sample survey A study of the sample.
Variables Any characteristics of the population under study
Data Observation that have been collected
Parameter A numerical descriptive measure of the population
Statistic A numerical descriptive measure of the sample
Random Choice of object in group has same chance of being selected
Pilot study Small experiment to gather information for a larger study
Example of case study
A study was conducted to measure the academic performance of students at
UiTM Raub in a statistics subject. There are 500 students and only 50 selected
students will be the respondents.
Source of data
Primary data
• Second hand data and the data is taken from other investigator’s
collection.
• Advantages
More convenient
Data help you decide what further research needs to be done.
• Disadvantages
Transcription error
May not meet the objectives of current research
expensive
Type of variables
Qualitative Quantitative
Qualitative Quantitative
Discrete Continuous
Ordinal Interval
Scale of
Measurement
Nominal Ratio
Level of measurement
A scale in which the Similar to interval scale
numbers or letters are except that they have
assigned to objects serve “meaningful zero”.
as labels for identification Starting point cannot be
or classification. negative value (Absolute).
Example: gender, marital NOMINAL RATIO Example: Weight, income
status, ethnic group,
programme