Designed for:
Business Model Canvas
Key Partners
Suppliers: The company
would need reliable
suppliers for the raw
materials and components
needed to produce its
products. These suppliers
may also be able to
provide advice on sourcing
and help negotiate
favorable prices.
Manufacturers: The
company may partner with
manufacturers to produce
its products at scale,
leveraging their expertise
and resources to improve
production efficiency and
reduce costs.
Retailers: The company
may partner with retailers
to sell its products in
physical stores or on their
e-commerce platforms,
allowing it to reach a wider
audience and expand its
customer base.
Designed by: Date: Version:
Topazus Hamza MedAmine 24/02/2023 01
Key Activities Value Propositions Customer Relationships Customer Segments
Design and product We offer a unique and Personalized service: Fashion-conscious women:
development: The trendy selection of high- Personalization is key in This segment includes
company would need to quality accessories and the accessories and bijou women who are interested
continually design and bijoux at affordable prices. industry, as customers are in keeping up with the
develop new products to Our products are often looking for unique latest fashion trends and
keep up with changing handcrafted by skilled and individualized pieces. are willing to invest in
fashion trends and artisans using only the By offering personalized accessories and bijoux to
customer demands. finest materials, ensuring recommendations and complement their outfits.
that each piece is both special order options, the Gift buyers: Accessories
Sourcing and procurement: beautiful and durable. company can build a and bijoux make great
The company would need Whether you're looking for strong connection with gifts for special occasions
to identify reliable and the perfect statement customers and encourage like birthdays,
high-quality suppliers for necklace or a stylish repeat business. anniversaries, and holidays.
the raw materials and bracelet to complete your This customer segment
components needed to look, we have something Customer service: includes people looking to
produce its products. for everyone. Plus, our Providing exceptional purchase gifts for their
customer service team is customer service is vital for friends and family
Manufacturing and always available to help any business, but members.
production: you find the perfect piece especially for an accessory Bridal parties: Bridal parties
The company would need or answer any questions and bijou company. This often purchase accessories
to manufacture and you may have. Shop with can include fast response and bijoux for bridesmaids,
produce its products us and elevate your style times to inquiries, offering flower girls, and other
efficiently, with a focus on with our exceptional repairs and maintenance members of the wedding
quality control to ensure accessories and bijoux. services, and going above party.
that each piece meets the and beyond to ensure Teenagers and young
company's standards. customer satisfaction. adults: Younger customers
are often interested in
Sales and marketing: The Social media presence: accessories and bijoux that
company would need to Social media platforms like are trendy and affordable.
 develop effective sales and Instagram, Pinterest, and Business professionals:
Influencers and bloggers: marketing strategies to Facebook are popular Accessories and bijoux can
The company may partner reach and attract among customers in the be used to add a touch of
with influencers and customers, including accessories and bijou style and sophistication to
bloggers to promote its online and offline industry. The company can professional outfits. This
products and increase advertising, social media leverage these platforms customer segment
brand awareness among marketing, and influencer to showcase their includes men and women
their followers. partnerships. products, engage with who work in corporate
Shipping and logistics 10. customers, and offer settings or attend business
providers: The company 11. Inventory management: exclusive promotions. events.
may partner with shipping The company would need Jewelry collectors: Some
and logistics providers to to manage its inventory Loyalty programs: customers may be
ensure that its products carefully, forecasting Implementing a loyalty interested in purchasing
are delivered to customers demand and ensuring that program can incentivize accessories and bijoux as
quickly and efficiently, it has the necessary stock customers to return to the part of a larger collection
improving the overall levels to meet customer company for future of jewelry.
customer experience. needs without purchases. This can include
overstocking. offering discounts, special
10. Marketing and advertising12. promotions, or rewards for
agencies: The company 13. Shipping and logistics: The frequent purchases.
may partner with company would need to Follow-up communication:
marketing and advertising ensure that its products Following up with
agencies to develop and are shipped and delivered customers after a purchase
execute effective to customers quickly and can help to build a
marketing campaigns that efficiently, with careful relationship and
reach its target audience attention to packaging and encourage future
and drive sales. tracking. purchases. This can include
11. 14. personalized thank-you
12. Payment processors: The 15. Customer service: The notes, surveys to gather
company would need to company would need to feedback, and
partner with payment provide excellent customer recommendations for
processors to securely and service, including future purchases based on
efficiently process responding promptly to their previous orders.
customer transactions, inquiries and complaints,
ensuring that payments are processing returns and
processed quickly and refunds, and ensuring
accurately. customer satisfaction.
Key Resources
Skilled designers and
artisans: The company
would need talented
designers and skilled
artisans to create high-
quality and unique
products that stand out in
the market.
Reliable suppliers: The
company would need
access to reliable and high-
quality suppliers for the
raw materials and
components needed to
produce its products.
Manufacturing equipment
and facilities: The company
would need the necessary
equipment and facilities to
efficiently produce its
products at scale.
E-commerce platform: The
Channels
E-commerce platform:
Creating an online store is
a must-have for any
accessory and bijou
company. An e-commerce
platform can provide
customers with a
convenient and easy way
to shop for products,
browse collections, and
make purchases.
Social media: Social media
platforms like Instagram,
Facebook, and Pinterest
can be powerful tools for
reaching potential
customers and building a
following. By creating
engaging content,
showcasing products, and
engaging with followers,
the company can build
brand awareness and drive
 company would need a
robust e-commerce
platform to sell its
products online, including
a website, shopping cart,
and payment processing
system.
Inventory management
software: The company
would need software to
manage its inventory,
including tracking stock
levels, forecasting demand,
and managing orders.
Shipping and logistics
providers: The company
would need reliable
shipping and logistics
providers to ensure that its
products are delivered to
customers quickly and
efficiently.
10.
11. Customer service team:
The company would need
a dedicated customer
service team to handle
inquiries, complaints, and
returns, ensuring that
customers are satisfied
with their purchases and
overall experience.
traffic to their website.
Physical storefront:
Depending on the
company's size and
budget, a physical
storefront can provide a
valuable way to connect
with customers in person.
A storefront can also serve
as a showroom to
showcase products, offer
personalized service, and
build brand awareness in
the local community.
Third-party marketplaces:
Platforms like Etsy,
Amazon, and eBay can be
a valuable way to reach a
broader audience and
drive sales. By listing
products on these
marketplaces, the
company can tap into
existing customer bases
and reach customers who
may not have discovered
them otherwise.
Influencer marketing:
Collaborating with
influencers in the fashion

Cost Structure
Cost of goods sold (COGS): This includes the cost of raw materials,
labor, and manufacturing overhead needed to produce the company's
products.
Marketing and advertising expenses: This includes the costs associated
with promoting the company's products, such as social media
advertising, influencer partnerships, and print or online ads.
Shipping and logistics expenses: This includes the costs associated
with shipping products to customers, such as postage, packaging
materials, and shipping fees.
General and administrative expenses: This includes expenses such as
rent, utilities, salaries, and insurance.
Inventory costs: This includes the cost of holding inventory, including
storage and handling costs.
Research and development expenses: This includes the costs
associated with developing new products, such as materials, labor, and
testing.
10.
11. E-commerce platform fees: This includes the fees associated with
maintaining an e-commerce platform, such as web hosting, payment
and lifestyle space can be
an effective way to reach
new customers and build
brand awareness. By
partnering with influencers
who align with the
company's values and
aesthetic, the company can
tap into their followers and
potentially drive sales.
Revenue Streams
Product sales: The primary revenue stream for an accessory and bijou
company is through the sale of their products. This can include sales
through their e-commerce platform, physical storefront, and third-party
marketplaces.
Custom orders: Offering customized orders can be a valuable revenue
stream for an accessory and bijou company. By allowing customers to
request personalized pieces, the company can offer higher-priced
products and generate additional revenue.
Wholesale: Selling products wholesale to other retailers or boutiques
can be a profitable revenue stream for an accessory and bijou
company. This can provide an additional source of income and help to
build brand awareness.
Repairs and maintenance: Offering repairs and maintenance services for
jewelry can provide a steady revenue stream for an accessory and bijou
company. This can also help to build customer loyalty and encourage
repeat business.
Workshops and classes: Hosting workshops and classes on jewelry-
making techniques can provide an additional revenue stream for the
company. This can also help to build brand awareness and provide
customers with a unique and valuable experience.
 processing, and transaction fees.
12. Taxes and regulatory fees: This includes taxes and fees levied by
government agencies, such as sales taxes and import/export fees.

Designed by: The Business Model Foundry (www.businessmodelgeneration.com/canvas). Word implementation by: Neos Chronos Limited (https://neoschronos.com). License: CC BY-SA 3.0