There are 5 different maturity levels

IBKaizen Tool
Level 5 (L5) Optimised

Innovation  We have achieved/demonstrated excellence in 

innovation management capability, with an ongoing 
major impact. Growth and revenue-​
driven.

Maturity Model Version 1.5

Level 4 (L4) Managed with OKRs
Practices we have developed have improved over time 
and are becoming mature, with major impact. 
Sophisticated

Illustrative example of the tool  Objectives and key results framework is in use.

developed by Innovation by Kaizen  Level 3 (L3) Consistent and repeatable L5

INNOVATION 
L4
(IBKaizen) to assess the maturity of 

MATURITY
We are capable and have implemented good innovation  L3 Optimised
Managed 
management practices and we have significant impact.
the 18 elements needed to innovate in  Consistent  with OKRs
L2 and 
a tangible way, with impact.  Level 2 (L2) Managed L1
Managed repeatable
We have begun implementing a better innovation  Informal/
Systematically.
capability, and we have moderate impact. Heroic

An innovation maturity model is a  Level 1 (L1) Informal/Heroic Immature

No significant revenue/value, or strategic impact 
tool and a framework that can help a  from new products, services or processes. Innovation  Skills, capabilities and ability to Innovate with tangible impact
company identify where they currently  theatre might occur.

are in terms of their innovation 

Strategy Where to search for innovation 1 2 4 8 9
capabilities. It can also be used to 
create a roadmap for future 
improvement.
Process How we do the search WtI
Where to Innovate
Ec
Ecosystem
IPM
Portfolio Mng
Id
Ideation
Di
Discovery
1/5 2/5 1/5 2/5 1/5
Culture Leadership support and skills

Allows you to gauge current maturity  3 5 10 11

Technology Technology to enable innovation
(e.g., informal/heroic) and the 
strategy needed to level up (e.g.,  OD
Org Design
Go
Governance
Va
Validation
Ac
Acceleration
Managed).
4
2/5 1/5 1/5 1/5
Element number
1/5
Ellement  6 7 12 13
The tool analyses four vectors: 
In Me Tf SU
abreviation

IPM
strategy, process, culture and 
Name of the
innovation support technologies. necessary element to 
Incentives Metrics Transfer Scale-​Up
1/5 1/5 1/5 1/5
innovate with tangible impact Innovation
Portfolio Management 14 15 16 17 18
1/5
LS Co Sk IPl PT
Maturity of the element 
under review
Copyright 2023, Innovation by Kaizen, Lda. Reproduction Prohibited.
Leadership Support Communication Skills Inn. Platform Prototyping Tech
2/5 1/5 1/5 2/5 1/5