Alexander Osterwalder

Alexander Osterwalder (born 1974) is a Swiss business

theorist,[1] author, speaker, consultant, and entrepreneur, known for
his work on business modeling[2] and the development of the
Business Model Canvas.[3]

Biography
Born 1974 in St. Gallen,[4] Osterwalder obtained his MA in
Political Science in 2000 at the University of Lausanne, where in
2004 he also obtained his PhD in Management Information
Systems[5] under Yves Pigneur with the thesis, entitled "The
Business Model Ontology - a proposition in a design science
approach." Alexander Osterwalder at the
Business of Software 2011
In 1999 Osterwalder co-founded his first startup Netfinance.ch,
conference
which focused on financial literacy. He was a journalist for the
Swiss business magazine BILANZ in 2000–01, and Senior
Research Fellow back at the University of Lausanne from 2000 to 2005 in the time he finished his PhD
research. In 2006 he founded BusinessModelDesign.com, and in 2010 he co-founded the consultancy firm
Strategyzer, which has provided over 5 million people with Osterwalder's Business Model Canvas.

In the late 2000s Osterwalder and a team of 470 co-creators published a model for describing business
models: the Business Model Canvas. The Business Model Canvas seeks to offer a model to further develop
ideas about the business model for monetizing data.[1]

Selected publications
Osterwalder, Alexander et al. "The business model ontology: A proposition in a design
science approach." (2004).
Osterwalder, Alexander, and Yves Pigneur. Business Model Generation: A Handbook For
Visionaries, Game Changers, And Challengers. Wiley, 2010.
Osterwalder, Alexander, et al. Value Proposition Design: How to Create Products and
Services Customers Want. Wiley, 2014.
Bland, David and Osterwalder, Alexander. Testing Business Ideas: A Field Guide for Rapid
Experimentation. Wiley, 2019.
Osterwalder, Alexander, et al. The Invincible Company: How to Constantly Reinvent Your
Organization with Inspiration From the World's Best Business Models. Wiley, 2020.
Osterwalder, Alexander, et al. High Impact Tools for Teams: How to boost alignment,
accountability and get results in fast-paced, uncertain and complex projects. Wiley, 2021.

Articles, a selection:

Osterwalder, Alexander, and Yves Pigneur. "An eBusiness model ontology for modeling
eBusiness." BLED 2002 Proceedings (2002): 2.
 Dubosson‐Torbay, Magali, Alexander Osterwalder, and Yves Pigneur. "E‐business model
design, classification, and measurements (https://web.archive.org/web/20131101082359/htt
p://www.hec.unil.ch/yp/pub/01-thunderbird.pdf)." Thunderbird International Business Review
44.1 (2002): 5-23.
Osterwalder, Alexander, Yves Pigneur, and Christopher L. Tucci. "Clarifying business
models: Origins, present, and future of the concept (https://www.researchgate.net/profile/Chri
stopher_Tucci/publication/37426694_Clarifying_business_models_Origins_present_and_fu
ture_of_the_concept/links/02e7e52d595e31e34e000000.pdf)." Communications of the
association for Information Systems 16.1 (2005): 1.

References
1. Arent van 't Spijker (2014). The New Oil: Using Innovative Business Models to turn Data Into
Profit. p. 70
2. Zott, Christoph; Amit, Raphael; Massa, Lorenzo. "The business model: recent developments
and future research" (https://repository.upenn.edu/cgi/viewcontent.cgi?article=1099&context
=mgmt_papers). Journal of management 37.4 (2011): 1019-1042.
3. Chesbrough, Henry. "Business model innovation: opportunities and barriers." Long range
planning 43.2 (2010): 354-363.
4. Dave Hertig. "Alexander Osterwalder: My Interview" (https://web.archive.org/web/20160128
074700/http://davehertig.com/en/2014/09/alexander-osterwalder-my-interview/). Archived
from the original (http://davehertig.com/en/2014/09/alexander-osterwalder-my-interview/) on
28 January 2016. Retrieved 17 January 2016.
5. "Alexander Osterwalder, Business Model Innovator," at linkedin.com. Accessed March 18,
2015.

External links
Alex Osterwalder (http://alexosterwalder.com/) at alexosterwalder.com

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