Republic of the Philippines

City of Olongapo
GORDON COLLEGE
COLLEGE OF EDUCATION, ARTS AND SCIENCES
Olongapo City Sports Complex, Donor St., East Tapinac, Olongapo City 2200
Telefax No.: (047) 602-7175 loc 322

Evangelista, Rica-Anne, L. GEC09 - A#1

BA COMM – 2H

Reflection Paper on the Film "Ganito Kami Noon, Paano kayo Ngayon"

The film "Ganito Kami Noon, Paano kayo Ngayon" is a poignant portrayal of the

nineteenth-century Philippines, exploring themes of colonialism, cultural identity, and

social change. As a student in the BA Communication program, this film offers valuable

insights into the historical context of communication and media in the Philippines,

allowing for a deeper understanding of the country's rich heritage.

The film vividly depicts the social, political, and economic landscape of the

nineteenth-century Philippines. The setting presents a society grappling with Spanish

colonial rule, showcasing the stark contrast between the opulent lifestyles of the ruling

elite and the impoverished masses. It portrays the cultural clashes between the

indigenous Filipino population and the Spanish colonizers, highlighting the struggles for

independence and cultural preservation.

Furthermore, the film provides a glimpse into the communication systems of the

time. It reveals the power dynamics inherent in media representation, with the Spanish-

controlled newspapers influencing public opinion and shaping narratives to suit colonial

interests. The portrayal of media manipulation serves as a reminder of the importance

of critical analysis and media literacy, skills crucial to our BA Communication program.

The film's representation of the nineteenth-century Philippines offers a thought-

provoking perspective on the era. It presents a nuanced portrayal of the Filipino

experience under Spanish rule, emphasizing the complexities of cultural assimilation,

 Republic of the Philippines
City of Olongapo
GORDON COLLEGE
COLLEGE OF EDUCATION, ARTS AND SCIENCES
Olongapo City Sports Complex, Donor St., East Tapinac, Olongapo City 2200
Telefax No.: (047) 602-7175 loc 322

resistance, and adaptation. The protagonist's journey from a simple rural life to the heart

of Manila's colonial society reflects the struggles faced by many Filipinos in navigating

the changing socio-cultural landscape.

Moreover, the film underscores the power of communication in shaping public

opinion and cultural identity. It exposes the manipulation of media outlets to propagate

the dominant colonial narrative, highlighting the importance of alternative voices and

media platforms in challenging the status quo. As aspiring communication

professionals, this serves as a reminder of our responsibility to uphold ethical standards

and promote diverse perspectives in our work.

In conclusion, "Ganito Kami Noon, Paano kayo Ngayon" provides a valuable

reflection on the nineteenth-century Philippines, bridging the gap between history and

communication studies. It offers a critical lens through which to examine the social and

cultural forces that shaped the nation, reminding us of the complexities of our collective

past. As students in the BA Communication program, this film enriches our

understanding of media, power dynamics, and the significance of cultural heritage in

shaping communication practices today.