14.

 This type of community development focuses on the problems and needs of the
community:
4 points

a. Vision-based community development

b. Need-based community development
c. Asset-based community development
d. Organization-benefit based community development
e. All of the above

Clear selection

9. These following are the step to change behavior in MPR Campaign:*

4 points

a. Awareness
b. Attitude
c. Action
d. All of the above options are correct
e. None of above options

19.  Which one is NOT the mass media category?*

4 points

a. Magazine
b. Newspaper
c. Sponsorship
d. Tabloid
e. Media online

. This following is the event management stages by Joe Goldbalt:*

4 points

a. Defining the problem (situation analysis), planning and programming (strategy), taking action
and communicating (implementation), evaluating (assessment).
b. Situation analysis, defining the objectives, defining the public, selection of media and
techniques, planning a budget and assessment & evaluation of the results.
c. Analyzing the situation, analyzing the organization, analyzing the public, establishing goals &
objectives, formulating action, using effective communication, Choosing communication
tactics, implementing the strategic plan, evaluating the strategic plan.
d. Research, Action (and Planning), Communication (and Relationship Building), Evaluation.
e. Phase I (Researching), Phase II (Designing Event), Phase III (Planning), Phase IV
(Coordinating), Phase V (Evaluating)
NAME
*

Your answer

5. These following are the elements of marketing communication mix:

*
4 points

a. Product, place, price, promotion

b. Product, pricing, place, promotion, physical evidence, people, and processes.
c. Public relations, advertising, sales promotion, personnel selling, direct marketing
d. All options are correct
e. None of above options are correct

18. What is the opinion leader definition according 8 public categories?*

4 points

a. Reference group whose aim is to influence the process of trade

b. Those who control the financial markets
c. Future members of an organization
d. The neighbor surrounding the organization
e. Every user of the product or the service

24. What is media feedback?*

4 points

a. Tracking the stories carried in the media

b. Revealing the PR program has achieved positive changes in media attitude
c. Media monitoring
d. The journalist wrote the event you made in a good way
e. All of the above

23. There are several ways on evaluation:*

4 points

a. Media content analysis

b. Media Feedback
c. Output measurement
d. Number of single column of press coverage
e. All of the above

2. These following is PR activities that has relations with Community Development:*

4 points
a. Media Relations
b. Employee Relations
c. Community Relations
d. All above options are correct
e. None of above options are correct

CLASS
*
24MK1
24MK2
24MK3
24MK4
24M1T

NIM
*

Your answer

12. 3A’s stands for:*

4 points

a. Advertising, accuracy, action

b. Awareness, attitude, action
c. AI (Artificial intelligent), applicable, awareness
d. Assumption, attitude, action
e. Action, attitude, awareness

21. In your opinion, what is the term “budgetary period” relates to:*
4 points

a. The period in which the budget is finalized

b. The period for which the budget is prepared
c. A specific year for which the budget has been prepared
d. The subdivisions of the main budget
e. None all of above

15.  According to Brown & Isaacs, 1994, there are 6 C’s of a successful Community
Engagement, such as:*
4 points

a. Capability, Commitment, Contribution, Continuity, Collaboration, Conscience.

b. Contextual, Competence, Contribution, Collaboration, Clarity, Convenience.
c. Contextual, Competence, Commitment, Collaboration, Clarity, Contribution.
d. Contextual, Constructive, Contribution, Competence, Collaborative, Consideration.
e. Contextual, Capability, Contribution, Collaboration, Clarity, Constructive.

22. How to measure quantities (in number) of information in MPR program:*

4 points

a. Number of units made

b. Number of single column of press coverage
c. Revenue of event
d. Number of employee recruitment
e. Number of attendees

7. STEPLE are analysis tools that helps to provide framework of the external factors in
the world (outside the organization) so that we can think thoroughly on every issue,
such as:*
4 points

a. Political and Legal

b. Economy
c. Social Technology
d. Environment
e. All options mentioned above are correct.
Other:

11. Below are several MPR objectives on changing behavior, and here are several
actions that you can do, except:*
4 points

a. To increase the sales

b. To educate
c. To inform
d. To reminds
e. To reinforce

10. Objectives that being set has to contain SMART Objectives Principle. SMART
consist of:*
4 points

a. Specific, Measurable, Achievable, Realistic, Time-Bound

b. Specific, Measurable, Actionable, Relevant, Timely
c. Specific, Monitored, Applicable, Radical, Targeted
d. All of the above options are correct
e. None of above options

25. There are some ways to present the quality of coverage by using computer graphics
that includes:
*
4 points

a. Volumes
b. Coverage
c. Location
d. Tone of the activity done
e. All of the above are correct

4. Nine (9) stages of PR Planning from Ronald Smith actually consist of several phases,
such as:*
4 points

a. Phase I (1-3): Formative research, data to build your campaign, Phase II (4-6): Strategy,
organizations overall plan, Phase III (7-8): Tactics, visible elements of the strategic plan, what
people see and do, Phase IV (9): evaluating research, systematic measurement of the objective
of the project.
b. Phase I (Research), Phase II (Action), Phase 3 (Communication), Phase 4: Evaluation.
c. Phase I (Researching), Phase II (Designing Event), Phase III (Planning), Phase IV
(Coordinating), Phase V (Evaluating)
d. All above options are correct
e. None of above options are correct

6. Situation analysis is important because:*

4 points

a. We have to start to conduct RESEARCH to find the facts and synchronize it to our tangible
expectation.
b. This is first fundamental way to do plan an event.
c. You have to support this result with updated data, even statistic related to your company or
product or services.
d. It will give you the best grip (explanation) on the presentation to the BoD or client.
e. All options are correct

3. These are steps of PR Planning Program according to Frank William Jefkins:*

4 points

a. Defining the problem (situation analysis), planning and programming (strategy), taking action
and communicating (implementation), evaluating the program (assessment).
b. Situation analysis, defining the objectives, defining the public, selection of media and
techniques, planning a budget and assessment & evaluation of the results.
c. Analyzing the situation, analyzing the organization, analyzing the public, establishing goals &
objectives, formulating action, using effective communication, choosing communication tactics,
implementing the strategic plan, evaluating the strategic plan.
d. Research, Action (and Planning), Communication (and Relationship Building), Evaluation.
e. All options mentioned above are correct.

9.  Which of the following statement is TRUE about Marketing Public Relations?

4 points

a. Marketing Public Relations is always glamorous

b. Marketing Public Relations is mostly easy
c. Marketing Public Relations is all about profit
d. Marketing Public Relations is all about party
e. Marketing Public Relations is relatively low budget project

Clear selection

16.  This following are the reason why it is important to identify your target public,
except:
4 points

a. To have a clear target

b. To sent the right information to the whole channel
c. To identity those who do not belong
d. To know specific individual target
e. To avoid duplication of the message distribution

Clear selection

8. Generally, when we plan, we intend to achieve certain objectives or goals. Planning

are important because …..*
4 points

a. Planning helps us to direct our energy in one direction instead of dissipating it in various
directions.
b. Planning enable a practitioner to be proactive instead of reacting to situations.
c. Planning helps to determine in advance what is needed and how to tackle the problem.
d. Planning reduces the cost of carrying out marketing public relations actions in particular and
management in general.
e. All of above options are correct.

LECTURER*
Dewi Rachmawati, M.Si.
Mary Lemona, M.Si.
Melvin Bonardo Simanjuntak, M.I.Kom.
Yoseph Wahyu Kurniawan, M.I.Kom

20. The element of budgeting are, except:*

4 points

a. Effective use of financial and other resources

b. MPR program must be glamour
c. A resource allocation is provided a given project
d. Evaluation is possible
e. The stage where the aims and objectives often have to be revised

17. The external participant within the organization is*

4 points

a. Potential employee
b. Money market
c. Supplier
d. Community
e. Distributor