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BACHELOR OF ARTS (JOURNALISM & MASS COMMUNICATION)

FIRST SEMESTER

BASICS OF DESIGN AND GRAPHICS

COURSE CODE: BA (JMC) 105 L: 4 T/P: 0 CREDITS: 4

External Evaluation: 75 Marks Internal Evaluation: 25 Marks Total Marks: 100

Objectives of the Course

On completion of this course, the student should be able to:
 describe basics of Design and Graphics
 utilize knowledge gained in the application of elements and principles of design in different forms of visual and
graphic communication for Print and Web Media

Unit I: [Introduction to Design and Graphics] L: 12

1. Basics of Design and Graphics
2. Elements and Principles of Design
3. Typography: Physical Form, Letter Form, Aesthetics and Classifications
4. Colour: Physical Forms, Psychology, Colour Scheme and Production

Unit II: [Layout] L: 12

1. Components of Layout and Layout Planning
2. Publication Design: Newspaper, Tabloid, Magazine, Book and Print Ad
3. Package Design
4. Layout Design for Web Banner

Unit III: [Visuals and Design] L: 12

1. Visuals: Physical Forms, Functions, Editing and Ethics
2. Poster Design
3. Logo Design
4. Brochure Design

Unit IV: [DTP and Printing] L: 12

1. History of Printing Process
2. Basics of Desktop Publishing: WYSIWYG, Hardware and Software
3. Paper and Finishing
4. Contemporary Printing Methods: Letterpress, Offset and Digital

Suggested Readings & E-resources:

1. Davis, M.(2012). Graphic Design Theory. London: Thames& Hudson
2. Joss, M., Nelson, L. (1977). Graphic Design Tricks & Techniques. Cincinnati, OH: North Light Books.
3. Sarkar, N. N. (1998). Designing Print Communication. New Delhi: S. Publications.
4. Sarkar, N. N. (2012). Art and Print Production. Oxford. University Press.
5. http://design.tutsplus.com/graphic Design Illustration Tutorials

i. Approved in the BOS Meeting held on 27th June 2016 & AC Sub Committee Meeting held on 22nd July 2016.
ii. To be effective from the Academic Session 2016-17 onwards.
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BACHELOR OF ARTS (JOURNALISM & MASS COMMUNICATION)

FIRST SEMESTER
DESIGN AND GRAPHICS LAB - I
COURSE CODE: BA (JMC) 155 L: 0 T/P: 2 CREDITS: 2
External Evaluation: 60 Marks Internal Evaluation: 40 Marks Total Marks: 100

Objectives of the Course

On completion of this course, the student should be able to:
 apply knowledge gained of photo editing software in design and layout
 demonstrate proficiency of skills in designing and creating layouts using page layout softwares for print media

Exercises/Assignments
A. Photoshop
1. Design a Poster
2. Design a set of Flash Cards (8)
3. Design a Web Banner
4. Add Effects to Photographs (Minimum-5)
B. QuarkXpress
1. Design a Brochure
2. Design a Tabloid/Broadsheet (4 Pages)

Visit a printing press and write a report on the visit.

Internal Assessment: The student should maintain a file and soft copy of her/his assignments/jobs duly checked
and signed by the concerned faculty. The marks assigned for internal evaluation are 40.

i. Approved in the BOS Meeting held on 27th June 2016 & AC Sub Committee Meeting held on 22 nd July 2016.
ii. To be effective from the Academic Session 2016-17 onwards.