Jirafe Webinar: Pinterest Vs. Facebook?

Are You Prepared To Sell On Social?

 Meet Our Presenter: Lou Paglia

Lou Paglia is the Chief Product Officer and Co-Founder

of Jirafe, Inc., and is an executive that has worked for both
B to B and B to C brands. 



Lou’s worked in a number of web and data-focused
companies, including About.com and Dow Jones. He
specializes in web, data, technology and information. He
and the team here built Jirafe so users can easily
understand what’s selling, who is buying, and where to
focus in order to be more successful.
Lou Paglia
Chief Product Officer,
Jirafe
Lou has worked with thousands of brands to keep his
lou.paglia@jirafe.com finger on the pulse of what will move the needle for
merchants, and to understand how he can continuously
innovate Jirafe.
 How Will You Manage Your Social Strategy

During this presentation we will share:

• How and why social advertising and buy buttons will replace
traditional ad strategies.
• Which social channel led traffic and revenue for 80,000
merchants during the first five-months of 2015.
• 5 tips on how you to transform your social content so you can
turn followers into buyers.
• 4 data-driven insights to help you determine which merchandise
to sell on social.
 Social Is Still An Emerging Channel, So Why Do Buy
Buttons Matter?
Social currently accounts for 1.5% of all E-commerce web traffic.
 Social on the Rise

Quick stats:
billion people use the internet. 5.2 billion people use cell phones (2.1 billion are smart phones)
2.8
As smart phone adoption increases, the way that people consume data will change.

3.3 Top 500 retailers earned $3.3 billion from social shopping in 2014, up 26% from 2013

33%
of consumers bought a product because of a promotion on a brand’s social media page
43%
of customers are likely to buy a new product when learning about it on social media
74%
of consumers rely on social media to guide their purchase
 Social Will Replace Traditional Ads

Traditional Advertising vs Social

Traditional Advertising Social

Clear Connection Between Actions
and Revenue - +
Adjust Ads Based on Trending
Topics - +
Flexible Scheduling
- +
Personalization
- +
Social Proof of Product Adoption
- +
Impact on Conversion Cycles Limited Instant
Facebook vs Pinterest: The Results
 About The Study

What we looked at:

• We studied conversion information across 80,000 brands across all verticals in commerce,
• We examined average spend, conversion rates, traffic, total orders, and total revenue
driven by social media.
• The results: Pinterest and Facebook are the two largest drivers of commerce revenue and
traffic. Facebook drove 96.9% of all social orders while, Pinterest drove 3.09%.
 Average Spend

Facebook visitors spend 3.5X more than the average visitors from
Pinterest.
 Conversion Rates

Facebook traffic converts 17% better than Pinterest visitors.

However the conversion rate from both social sources was still less
than 1%.
 Traffic

Facebook drives significantly greater traffic at a ratio of 8:1.

 Total Orders

Facebook also drove 23x more orders than Pinterest.

 Total Revenue

Across Jirafe’s merchant base Facebook also drives $32 in revenue

for every $1 that Pinterest generates.
5 Tips on How You Can Turn Followers Into
Buyers
 Tip #1
Create Unique Social Experiences

Tip: Offer exclusive products or advanced sales via social buy button
ads.
 Tip #2
Connect 1:1 With Your Customers

Tip: Add personalization to your social efforts is the best way to keep
them coming back.
 Tip #3
Social Proof Sells

Tip: Develop brand ambassadors and have them share content on social,
then integrate that content into your web site with easy ways to buy the
product via social or via your site.
 Tip #4
Social Sharing Still Key

Tip: Ensure that customers can share from Web to social easily.
 Tip #5
Demographic Targeting Critical to Success

Tip: With the new buy buttons demographic targeting will be even more
important to brands.
4 Data Driven Insights That Will Help You
Sell On Social
 Insight #1
Know Which Channels Bring You Customers That Spend The Most

Jirafe Tells You Where Your Most Valuable Customers Come From, So You
Can Find More Of Them!
 Insight #2
Use Your Best Sellers

Jirafe Tells You Which Products Sell The Best So That You Can Lead
Social Campaigns With Them!
 Insight #3
Capitalize On What’s Trending In Your Product Catalog

Jirafe Tells You What Products Are Hot With Your Customers Right Now,
So That You Amplify Demand.
 Insight #4
Encourage Impulse Buys

Jirafe Tells You Which Products Sell Well On Discount. Promote These
Lower Priced Products to Encourage Impulse Buys and Move Inventory.
Thank You!