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100+ Cold Email Templates

Generate Warm Leads with 100+ Cold Email Templates

2nd Ed. By ConversionSpree

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Table of Contents

Catalog
Introduction ........................................................................................................................................ 3
Cold Email Templates ...................................................................................................................... 4
First Touch Templates ..................................................................................................................... 5
Follow-up Templates ...................................................................................................................... 63
Breakup Email Templates. ............................................................................................................ 93
ConversionSpree .......................................................................................................................... 103

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Introduction

Cold emailing to prospects is one of the most widely used effective strategies for
finding new customers. All successful salespeople, in their repertoire of tools and
techniques, will have a set of cold email templates which the test and use with a high
degree of success.

Cold email is just the first step in attempting to open a conversation with your
prospect. Even if some one has a need for your product or offering, it often takes -
touches and followups before you get a response. So not only do you need an
effective email for your first cold approach, you also need to have effective templates
to followup and give them more reasons to start a conversation with you.

ConversionSpree brings to you the ultimate collection of cold email templates

that you can use to create a winning cold email campaign. We have collected
over + successful email templates that you can use from first touch to multiple
follow ups. Use these templates provided as an inspiration. More importantly,
edit them, adapt them and make them more relevant for your own offering.

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Cold Email Templates

This cold email templates is divided into various types as detailed:

First Touch Templates: Use these templates when sending the first
cold email to your prospect.

. Referral Templates: When you write to some one higher up in the

prospect organization and request an introduction to the right person
. Direct Sales Outreach Templates: Write directly to the appropriate
person in your target company and engage in a sales conversation
. Value Add Outreach Templates: Write directly to the appropriate person in
your target company, to share some thing of value and build a relationship

Followup Templates: Use these templates to followup at scale.

. Checking in: Remind the prospect gently that you have written to
them earlier and you are awaiting a reply
. Adding Value: Add value to your prospect, and in the process -
remind them of your commercial intent
. Use Humor: Add some humor to make your followup email stand out

Breakup Email Templates: Typically the last touch in your outreach

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First Touch Templates

Referral: Who is the right person?

This is an example of referral template that is pointed and direct. This template
uses the subject line to do all the work it is not salesy and does not attempt to
convince the recipient on the benefits of your offering/ product etc. The subject
line is used to providing context. And the [leading general statement] provides
additional information about the function/person you are trying to contact.

Subject: Implementing XYZ at {{Company}}

Hi {{FirstName}},

I am trying to figure out who is incharge of [leading general

statement] there at {{Company}}.

Would you mind pointing me towards the right person and the
best way I might get in touch with them?

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Referral: Value Proposition
This is a simple and direct template that goes straight to the point. It does not
waste time with personal introductions or pleasantries. If you have a strong value

proposition where you helped a similar company achieve an important

benefit, then this template might be a good way to ask for a referral.

Sub: {{FirstName}},

Hi {{FirstName}},

We recently helped a start up [insert result] by [what you do]. Can you

point me to the person who handles [what you do] to discuss further.

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Referral: Who is the best person?
This referral email template provides some additional context for the
outreach. Again the reason this template stands out is that it is not salesly.
Is not making a big ask meeting/ call etc .

All you are trying to do is establish if there is a need for your solution. Also mentioning

that you were doing research on the prospect company to establish t makes it less

pushy.

Subject: Looking for best [insert job area where you’d like to start] contact

Hi {{FirstName}},

I am doing some research on your company to determine if

there is or is not a need for [insert your strongest pain point].

Could you please help me by pointing me to the best person

there for a brief discussion?

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Referral: Open with a compliment
This is a referral email template that opens with a compliment to the
prospect. Then you simply put forth your value proposition and request to
be pointed to the responsible person. This template works because you
begin with a compliment and also brief them on how you can add value
and in return you make a simple ask to be guided to the correct person.

Hi {{First Name}},

I really like the clean design and usability of your website. It’s
really, really good.{Your brief value proposition} and would like
to speak with someone who is responsible for this area of your
marketing, at {prospect’s company}.

Are you the right person to speak about this? If not,

who do you recommend I should contact?

Many thanks

XYZ

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Referral: Synergies
This is a referral template that you can use to reach someone who can help
you introduce to your prospect. The subject line does all the talking. It is
direct and questions if they are willing to help. The mail provides the reason
why you want to connect. It helps you to make your point stronger by
stating how you helped the prospects competitor in the past similarly.

Subject: Can you put me in touch with {decision maker}?

Hey {{FirstName}},

Was hoping that you might be able to introduce me to {decision

maker} at {prospect’s company}?

I wanted to connect with {him/her} because our email lists target

a similar demographic with limited overlap. Seeing our products
are non-competitive, I wanted to touch base to see if {he/she}
was up for brainstorming ways to leverage our existing user
bases to grow both of our lists.

We did this with {prospect’s competitor} in the past, and

both parties received a x% lift in new subscribers.

Any help is much appreciated.

Source

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Referral: Scaling Customer Acquisition
This is another referral email template that you can use if you are
approaching to help in scaling your prospects customer acquisition. The
mail is just trying to establish if your prospect is interested in scaling
customer acquisition. And if yes then who is the contact person.

{{FirstName}},

One of our clients was able to acquire about , customers

at half of their target cost per acquisition number. Is this
something that might interest you right now?

If so, can you point me in the direction of the

person that handles this?

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Referral: Connecting based on online profile
This is a referral email template that you can use when trying to connect with
someone whose profile you came across the web. The template is ideal for a
first touch as it begins with an intro to yourself and brief pitch of your product and
it simply closes with a request for a call to discuss how your product can provide
value.

Hi {{FirstName}},

My name is [my name] and I head up business

development efforts with [my company]. We recently
launched a new platform that [one sentence pitch].

I am taking an educated stab in the dark here, however, based

on your online profile, you appear to be an appropriate person to
connect with … or might at least point me in the right direction.

I’d like to speak with someone from [company]

who is responsible for [handling something that’s
relevant to my product].

If that’s you, are you open to a fifteen-minute call on ______

[time and date] to discuss ways the [company name]
platform can specifically help your business? If not you,
can you please put me in touch with the right person?

I appreciate the help!

Source

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Referral: The Elevator pitch
This is an example of a referral template that is very specific and data
driven. The subject line states the metric you want to discuss. This is an
useful template when approaching a data/ metrics driven prospect

Subject: Scaling Customer Acquisition

{{FirstName}},

One of our clients was able to [improve metric by number] at

half of their target cost per acquisition number. Is this
something that might interest you right now?If so, can you
point me in the direction of the person that handles this?

Source

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Referral: I looked at your site
Indicating that you spent some time on their website and have done your
research is a good way to start a cold email. The template provided below is
an example of one such approach.

Hi {{FirstName}}

This is {your name} with {your company name}. I just took a

quick look at your site and noticed that {prospect’s company}
looks similar to many of the SaaS clients that we help every day.

I’m sure you’re already thinking about engagement metrics and ROI
by acquisition Source, but I’d love to get a sense for how you’re
uncovering that data and share some insights we’ve learned along
the way towards understanding the story behind your business.

Have I got the right person? If not, please recommend who I

speak with? Source

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Referral: Good to meet
This is another referral template that is simple and direct. It begins with a brief intro
about you and your product. Without being too salesy, it establishes your market
position and requests for a referral to the right person.

Hi {{FirstName}},

I hope this note finds you well.

I’ve been working for a company called {my company} that

specializes in X, Y and Z. In thinking about your role at
{company}, I thought there might be a good t for your group.

Our {product name} has garnered a lot of attention in the marketplace and I

think it’s something that your organization might see immediate value in.

Can you help me get in contact with the right

decision-maker? Source

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Referral: With a Blurb
This is a referral email template that you can use to ask for an introduction. In order
to make it easy for the referrer, you may also provide a blurb. The subject line clearly
states the motive of the mail. The mail itself is direct. Reminds the conversation and
then simply asks for an introduction with the interested person mentioned in the
conversation. You send a blurb to make it easier for them to introduce.

Subject: Introduction to {contact name}?

Hey {{FirstName}},

It was fantastic meeting you last week at [event]. I

enjoyed our conversation about [topic discussed].

As we were discussing what I’m working on, you mentioned that you know
[contact name] over at [company name] and how [s/he]’s an expert in this
space. If you’re willing, an introduction to [contact name] would be greatly
beneficial and [s/he] might be interested in learning more.

I understand you might have a lot going on so I attached a short

blurb below to make the introduction as easy as possible.
Would you be able to take a moment to introduce me?
Source

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Referral: Favourite Team

Hi {First Name},

I see that you’re a {team} fan, so you must be

excited about {player} {player’s achievement}.

As {company} continues to scale, your {department} team needs {pain

point that you solve for} just as {how same point applies to team}.

We’re the {player} of {industry/market niche}…{funny comparison}.

{First Name}, I’d love if possible to be referred to the best

person on your {department} team to introduce {Your Company}
as a mean to hit your {goal}.

Best,

XYZ

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Direct Sales Outreach
While writing one level above and asking for a referral was a good and
perhaps necessary approach a few years ago, these days with social
media tools like LinkedIn and other Sources of data, it is usually quite easy
to find the appropriate person and write to them directly.

Here are a few templates where we write directly to the Prospect who is
in charge and explain why they should talk to you.

Direct: Mutual connection

This is a first touch email template that you can use to get in touch with
someone by referring to a mutual connection. The subject line is easily
noticeable with the mention of the name of the mutual connection. The
template is simple and not salesy. It gives a brief intro of yourself and your
company and then tries to establish the need for your product.

Subject: [mutual connection] recommended we get in touch.

Hi {{FirstName}},

[Mutual connection] recommended we get in touch. I work for a

company called company name] that does [X, Y, and Z].

In thinking about your role at [company}, I thought there might

be a great t for your group.

Our [product name] has been extremely well-received in the

marketplace and I think it’s something that might be helpful for you!

Do you have time to chat next week?

Source

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Direct: Trigger based outreach
Triggers are a very effective way to personalize your cold emails. This template
uses a recent event as a trigger to congratulating and connect that with how you
helped other similar companies adapt to the changes arising due to the event.

Subject: Congrats! Have you thought of [business value]?

Hey {{FirstName}},

Because I work so much with [your targeted industry], I constantly follow

industry news. I’ve noticed that you recently [company action]. Congrats!

Usually when that happens, [business value] becomes a priority.

That’s why I thought you might be interested in nding out how we
helped [similar company] get going quickly in their new direction
without any of the typical glitches.

If you’d like to learn more, let’s set up a quick call. How does
[specific day and time] look on your calendar?

Regards,
Source

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Direct: Ideas for you
This is a first touch email template that you can use to contact someone directly
when you have done some research and have specific ideas to improve their
business. The subject line stands out and conveys what the mail is about. After a
brief intro about you, your company and your clientele the mail jumps to explaining
the idea to improve business and it closes with a meeting request to discuss more
such ideas.

Subject: A few ideas: How you can improve sales

My name is {{your name}} and we work with companies like

{{Company names}} to improve their sales.

I’ve already started looking at {{Company name}} and I have a

few ideas about how you can drastically increase your {{type of
sales}}. For example, {{how you can help with existing issue}}.

I have a lot more ideas that may be useful for you. Do you have
time on {{Date and Time}} for a -minute Hangout or Skype call?

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Direct: Resort to Outright Flattery
When approaching some one who is very well known in your industry,
you can use this template as inspiration to draft your cold email

Subject: It’s finally great to connect with a sales legend

Hi {{FirstName}}

I have to say this right off the bat: I really admire the work you’ve
done at {{company}} and how you’ve improved {{what they’ve
done}}. I would love to pick your brain on {{Their specific skill}}.

I think you can continue to increase those sales with {{your

services}}. Time is precious but I wouldn’t as if there wasn’t
some substantial benefit for you. Can I steal you away for a -
minute phone call tomorrow at {{insert time}}?

Thanks,

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Direct: LinkedIn article
This is a first touch email template that you can use when you come across an
article that your prospect has written on LinkedIn. You can use this template
to inform about coming across the article and how it can help others you know
facing the same challenge. Without being too pushy, it requests for a meeting.

Hi {{FirstName}},

The article that you shared on LinkedIn yesterday addresses a

challenge that I've heard two sales directions mention this week.
Your unique perspective would be beneficial for them to hear.

We help sales execs improve their reps success with a similar approach. Do

you have 10 mins to speak on Wednesday or Thursday afternoon this week?

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Direct: General Truth
This is a first touch email template that you can use to approach a prospect
directly. You can use this template if you want to get straight to the point. With a
one line introduction and a value proposition, this template is simple and direct.

Hi {{FirstName}},

{Your Name} from {Your Company} here.

Companies make more sales with consistent marketing. {Your

Company} can put proven sales tools into the hands of
everyone who sells your product.

If that sound useful, I can explain how it works.

Source

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Direct: Learn about you
This is another first touch email template. The subject line shows your
intent to connect and help. The template is direct with a brief about intro
about you and your product. Then it pitches your intention to learn more
about a particular point that you can help with and closes a schedule for a
call.

Subject:{Company Name} + {Your Company}

Hi {{FirstName}},

My name is {Your Name} with {Your Company}.

We help {specific company type} with {one liner}.

I wanted to learn how you handle {thing your company handles}

at {Company Name} and show you what we’re working on.

Are you available for a brief call at {time options}?

Source

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Direct: Use Numbers and Stats
This email template relies heavily on numbers and stats to introduce a
sense of credibility. Rather than provide a vague directional sense of
how you can help your prospect, this template gets really specific.

Subject: Are you up for a x x% increase in your top-line revenue?

Hello {{FirstName}},

What would it mean to your top-line revenue if you saw a x%

increase in contact rates, x% improvement in closes, and x%
increase in quota-hitting sales reps?

Let’s and a few minutes to talk about how {your company

name} is providing these results to our clients.

I’m available tomorrow {insert times you’re available}. Can we

sync up? Source

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Direct: Quick Call
This is a first touch email template that you can use to approach your
prospect directly. The subject line provides an attractive value proposition.
Apart from being very clear on the benefit offered, this template provides
social proof to make the case more compelling.

Subject: x [prospect’s company name] traction in minutes

I have an idea that I can explain in minutes that can get [company] its
next best customers.

I recently used this idea to help our client [SaaS

company/competitor] almost triple their monthly run rate.

[First Name], let’s schedule a quick -minute call so I can share

the idea with you. When works best for you?
Source

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Direct: Analysis on your product
This template works because your email copy is focused on how you
analyzed and found that your new product can provide value to the
prospect. Also the objective of the call is positioned as "getting your
opinion" - which is always an easier CTA than a sales pitch.

Hi {{FirstName}},

I really like what you’ve done so far with {company}

and we genuinely believe it has a great potential.

Earlier this week we’ve basically done an analysis with a new

product that we recently launched and found that you have
an easy x% revenue improvements. We were a bit surprised as
the average result that we get with similar websites is around
x%.

I’d really like to give you a quick call sometime next

week to show you the results and get your opinion.

Let me know your thoughts.

Thanks,

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Direct: Focus on benefits
Use this template to demonstrate your understanding of the industry and
key issues that your prospects deal with.

{{First Name}},

In working with other INSERT INDUSTRY OR POSITION , one of

the key issues they’re struggling with is INSERT KEY ISSUE .

This past year we helped numerous companies to

INSERT BUSINESS DRIVER , resulting MONEY SAVED,
REVENUE ADDED, PRODUCTIVITY INCREASES .

If this is something you’re challenged with too, let’s

set up a quick call. I have some ideas that might help.

All the best,

{your name

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Direct: Know your competition

Want to find a list of companies that use InfusionSoft? Tools like Builtwith allow you to
make a list of companies who use a given product for e.g: your competition. You
can then approach these companies and talk about how you are better than your

competition. This template would be ideal in such a scenario.

Subject: What do you think of {Your competitor’s product}?

Hi {FirstName},

Just ran across your website and noticed you were

using {Your competitor’s product}.

How are you liking it?

I run a {service} called {your company}. It’s just like {Your

competitor’s product}, only {key differentiator}

If you’re up for it, I would love to jump on a quick call with you and
get your opinion on how we could make {prospect’s company}
better and see if it would make sense for us to work together .

Would {insert times} be a good time for you?

if not, I’m flexible, just let me know
Source

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Direct: Head to Head against your competitor
This is another email template that you can use to connect with someone using your

competitor’s product. After a brief introduction of the product mention the key
differentiator from your competitor. Focus on how you can solve an issue and
not on the features to differentiate. You close it with a request for a call.

Hi;{{FirstName}}!

Just ran across your website and noticed you were using
COMPETITOR NAME .

How are you liking it?

I run a SERVICE called YOUR COMPANY NAME . It’s just like

COMPETITOR only SHORT DIFFERENTIATOR .

If you’re up for it, I would love to jump on a quick call with you
and get your opinion on how we could make COMPANY NAME
better and see if it would make sense for us to work together .

Would TIME OPTIONS be a good time for you? if not, I’m flexible,
just let me know

Source

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Direct: Help us…help you
This is a good example of a well structured direct email template. It communicates
your understanding of their role/function, your track record in being able to solve
their problem/ challenge. The approach is helpful and not pushy.

Subject: Can we help you achieve [goal] too?

Hey {{FirstName}},

In working with other [job title]s, one of the key issues they’re
struggling with is [key issue].

This past year we helped numerous companies to [business driver],

resulting [money saved, revenue added, productivity increases].

If this is something you’re challenged with too, let’s set up a quick call.
I have some ideas that might help.

All the best,

Source

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Direct: Personalized Demo
A lot of times, prospects don't want to jump on another sales call with a
pushy sales rep. But if you have a product that promises to help them,
they are open to exploring and learning more on their own time - without
being sold to. The engagement with these emails can be order of
magnitude higher compared to pure sales development emails.

Subject: Check out this personalized demo for {prospect’s company}!

{{FirstName}},

I love {prospect’s company} and I’m also a big fan of your blog.

I work with companies like {prospect’s competitors} and help

them {key benefits}. Here’s an example of {give an example}.

Just wanted to email you and see if {prospect’s company}

might be interested in a {similar type of solution}.

I made a demo for you based on {what it was based on} to show
you what it might look like.
{paste the demo attachment}

Is this something you guys would be interested in?

Source

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Direct: Be Upfront
This is a first touch email template that you can use if who are someone who likes
being upfront with your customer if things are not working out. The subject line
provides the reason for the outreach. The mail template does not sound salesy; it
begins with an intro about you and then provides a list of your clientele to establish
credibility. Then you mention about being upfront and request for a meeting.

Subject: Revenue Growth

Hi {{FirstName}},

My name is {your name} and I’m with {your company}, a [what you do].

We’ve worked with venture-backed startups

companies and Fortune500 like [companies
you’ve worked with].

We take a different approach to growing companies and aren’t

like [other companies in a competitive niche].

We move quickly and if we don’t think we can kick butt for you,
we’ll be upfront about it.

Are you free for a chat this week or next about marketing? If
so, I’ll be available at {insert two times}.
Source

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Direct: Saw your careers page

This is an ideal template that you can use to approach someone if you can eliminate the

need for a manual resource to solve a specific need. Bonus points for showing that

you took the time to go through their careers page.

Subject: Hiring {title of your end users}

Hi {{FirstName}},

I noticed on your careers page that you’re hiring {title of your

end users} who {describe the problem}.

Would love a few minutes to discuss how {your company}

removes this burden.

{your company} helps clients like {prospect’s competitors} to

{solution}. {List some benefits}

Would you be open to a call {insert two times} to see how we

could help your team?

Source

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Direct: Competitor just did X

Drop your prospect's competitor's name in the subject line and you are
guaranteed to get your email opened. This template works wonders if you
can use specific news about the prospect's competitor.

Subject: {Prospect’s Competitor}’s {Trigger Event}

Body: Hey {{FirstName}},

I’m sure you heard {prospect’s competitor} recently {trigger event}.

I think now would be the perfect time to make a move to take some market
share from them. They’re probably really busy with {trigger event} and aren’t
thinking as much about {category your product/service is in}.

I have some ideas how you could take advantage and achieve
{broad benefit}. Do you have minutes tomorrow morning to chat?

Thanks,
{your name}

Source

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Direct: Trigger Event
A lot of successful sales people setup Google Alerts and keep an eye out for specific

triggers - such as key hires, funding announcements etc. Using triggers will continue

to be an increasingly successful outreach strategy.

Subject: {Trigger Event}

Hi {{FirstName}},

I’m reaching out because {trigger event hiring new person

dealing with vendors of the category you’re in}.

I know sometimes that causes people to want to switch {service

you provide} vendors to get {benefit}. I wanted to see if you
would like to make more informed decisions quicker.

If this is of interest to you, can you please let me know either way?

Thanks,

{your name}

Source

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Direct: Trigger Event and a Common Connection

Sub: {Congrats on X, connection to Y}

Hi {First Name},

Your {LinkedIn description, company’s recognition in the Inc. ,

connection with XYZ colleague} inspired me to reach out.

Other companies like A, B, and C leveraged {product} to accomplish X and Y.

Within six months of working with {company}, client {saw X results}.

I’d be happy to share a few ideas about how {prospect company}

could accomplish the same.If you’re open to it, when would be a
convenient time to chat? Say, {XYZ time}?

Best,
[Your name]

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Direct: The Referral Warmup

Sub: Contributing to [Company Name] [Connection] referral

Hey [First Name],

I've been loving the [relevant true complement based on the work
in your discipline] coming out of the [Company Name] for the past
few months, especially the recent [relevant post, design, rebrand,
feature, update and a quick note showing you actually looked at it].

One of my acquaintances, [name of connection] is a contributor

to the [Company Name] and she recommended I reach out to
you to see if it'd be a good t for me to contribute as well.

Right now, I typically [one liner about the services you offer and niche
that it's in, showing your clearly a good potential hire for them].

[If possible, add an extra sentence highlighting relevant past

work or offering up more industry credibility boosters.]Let me
know if this sounds interesting and I'd be happy to put together
a few ideas on a [deliverable] we can test out!

[Your Name]

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Direct: Refer to a Superstar

Sub: Be a superstar like {idol}

Hi {First Name},

Based upon your {social media}, you’re a fan of {idol}

inspiring me to reach out to you here.

What would {idol} be without {point of relation}? {Funny

commentary}.{My company} is the {idol} of {industry or market niche}.

Our platform provides {benefit } and {benefit }. Features like {feature },

{feature }, and {feature } make your team {benefit } making them ready
to boost their fame much like {idol} and their team .

{First Name} might you be willing to connect for just a few minutes
to talk about how we can get your team onto {idol}’s level?

Best,

XYZ

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Direct: New Blog Content

Sub: Your feature on my blog body

Hey [First Name],

I've been a fan of what you've been doing with [Company Name]
over the past couple of years.

I'm reaching out because I'm working on a new piece geared towards
[topic of the blog post you're writing] from those who've already been
through this experience themselves and I'd love to hear your take on it.

The post will be publishing to my blog [optional that gets x # of

readers] and I'd love to get a quick quote from you to include in
the piece if you're up for it.

If you'd be able to answer this question in a few sentences, that

would be amazing:[Relevant question/challenge that will give
them an opportunity to showcase their expertise]

How do you advise people on overcoming that challenge?

[Your Name]

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Direct: Love your Articles

Sub: [Company Name] [Service] and mention

Hey {First Name},

I wanted to reach out and give you a heads up that I've been
loving the {your service medium} coming out of {Company
Name} these past few months.
I can appreciate great {your service medium} when I see it

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Direct: Big Fan

Sub: A big fan of {prospect company}

Hey {First Name},

I hope that this email finds you well. I know you are busy, so I
won’t take up a lot of your time. The purpose of this email is to
introduce myself, as I enjoy connecting with people who work
in the same industry.

My company, {XYZ Corporation}, specializes in {your

specialization}. I am a big supporter of {prospect company} and
keep close tabs on all your latest news.

If you have the opportunity, don’t hesitate to reach out via

email. Of course, you can also connect with me via Twitter,
Facebook, and LinkedIn.

Thank you for taking the time to read my email. I hope we

cross paths in the future!

Cheers,

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Direct: Demo Video for Prospect's Blog

Sub: {Company Name}, a free demo video for your blog

Hi {First Name}

I am a huge company name} fan. I especially liked your recent

video on {abc}.

I take a keen interest in making videos and work with companies

like {competitor} and make weekly videos for their blog.

Here is a video that was published last week on their site - {link
url}. Would {company name} be interested in a similar series? I
have made a demo for you to get an idea of what it will look like.

Check the video here {link url}.

Just say the word and I will set up a meeting to discuss the
details.

Best,
{First Name}

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Direct: Reach an Influencer using Common Connections

Sub: Interview for {your blog post}

Hey {First Name}

Thanks for your tweeting my blog post {link url} mentioning

you. I am overwhelmed.I am actually working on an another
similar blog post {idea/topic}.

The basic idea of this blog post is {your value proposition}. I

wanted to see if I can grab - mins of your time to talk about
experiences that I can share with my readers.

Let me know if you are interested and I will set up the call.

Best,
{ First Name}

PS: Here's me quoting our mutual friend {ABC} in Forbes {url link}
PPS: Here's a piece that I wrote for Inc featuring your buddy {XYZ}
PPPS: I love tacos just like you, so I am can't be a bad guy!

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Direct: Writing to an Influencer

Sub: {First Name}, you are so awesome!

Hey {First Name}

Hope you are doing great. I have been a big fan of yours since I saw you
speak at {some event} about how you turned down a $xxxxxx job offer at
{some company} to start your own company with $yyyyy in your bank
account and grow it to where you are today...it was so inspiring.

I was wondering if you will be interested in being a headline speaker at {your

conference}, an annual startup conference for B B startup founders.

You can set up a recruiting booth at the event if {prospect's company}

is hiring or just spread the Marini gospel, but I will do whatever it takes to

make speaking at {your conference} worth your time and easy for you.

I can give you a more in depth run down if you had like: here is
a gist of it {link url}

Best,
{your name}

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Direct: Reaching out to Competitor's customer

Sub: Alternative to {Your Competitor name}

Hey {First Name}

Just ran across your website and I notice that you are using
{your competitor}.How are you liking it? We have built a
{service you provide} called {your product}.

It is similar to {your competitor} but only simpler and powerful to

use. If you are up for it, I would love to jump on a quick call to get
your opinion on how we can improve {your product} and check if
it makes sense for us to work together.

Would {date and time} be a good time for a call? If

not, I am flexible. Just give me buzz anytime

Thanks.
{Your Name}

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Direct: Approach for a Backlink

Sub: {First Name}, {Favorite Article}

Hey {First Name}

I was searching for some articles about {topic} and I came

across this page on your blog {url link}I noticed that you linked
to one of my favorite articles {title of the topic}.

I reference this post a lot.Just wanted to give you a heads up that

I published something similar. It is like {title of the topic} but
more thorough and up to date.

Here is the link to my article {title - url link}I'd love to hear your
feedback on it.

Also might be a worth to mention on your page?Either way,

keep up the awesome work.

Best,
{your name}

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Direct: Help to Double down a goal

Sub: Are you doubling down on {goal}?

Hi {First Name},

I came across {prospect's company} recently and was going

through your website and thinking how {prospect's company}
can really accelerate sales and lead generation.

I did a quick search and found over, people on LinkedIn with the title
{designation} in the US alone.

Imagine that you can find a super easy way to:

. Collate a list of these {designation} who are potential
prospects for {prospect's company}
. Find accurate contact information for these prospects and
. Reach out to them in a personalized and targeted manner to
talk about how {prospect's company} can help them.

Well, {your product} is a tool that can help you solve the challenges

outlined above to deliver new prospects on a consistent basis.

If that sounds useful, would you be interested in a quick call/ or

a free trial to help you get started?

Best,

XYZ

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Direct: Reach your Niche Market

Sub: Elementary, my dear {First Name}

Hi {First Name},

Data. Data. Data. I cannot make bricks without clay. Sherlock

Holmes said it about detective work.

But it ts for sales too. If you know exactly who to reach, when
to reach them and the little things about who they are, then all
you need to do is click 'Send'.

I see that you sell to {industry}. At {your company}, we

specialize in that very vertical and can get you the prospects
that you are most likely to convert.

How about a quick call to talk more? Can I block minutes

on your calendar sometime this week?

Best,

XYZ

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Direct: Loved the Article

Sub: Re: Loved your article about {topic} - here's my results

Hey {First Name},

I have been following your blog post for the past years, so
many great insights.

Your recent post on {post title/topic} really resonated with me, I followed
it step and step and {brief on how the article was helpful for you}.

I have written a post about it here {url link}If you are so inclined,
I'd love for you to share it with your audience.

Regards,
{Your Name}

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Direct: I Just met you Email

Sub: {First Name}, it was nice to meet you

Hi {First Name},

It was nice to meet you at {Occasion where you met}. I loved

learning more about {!Something discussed}.

I’m really interested in learning more about your role as {Job

title} at {Company}, as {Reason why you’re interested}.

If you have time in the coming weeks, I’d love to {Follow up action}
and hear more about {Something you’d like to ask about}.

Glad to meet you.

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Direct: Poach Competitor's Customer

Sub: {Company X} acquires {competitor} - keep using all the

{X features} you love

Hey {First Name}

As you may have heard, {Company X} acquires {Competitor} .

Sometimes acquisitions work out and sometimes ... the product
gets shut down.

Or starts drifting from its vision. Or the new owners increase its
price by a lot. Over at {your company}, we have all the {X
features} you love: . Feature
. Feature
. Feature

Plus, we can do a lot more to X your {goal}

Benefit 1
Benefit 2
Benefit 3

Give us a try. {Link url}

Regards
{Your name}

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Value Add Outreach
When you are making a direct outreach to the person whom you have identi
ed as your ideal prospect, you may want to "warm them up" with a couple
of non-salesy emails - just to establish rapport and add some value to them,
before you hit them with a request for a sales conversation

Value Add: Email Template for Sharing a Blog Post

This is a first touch email template where you share a recent blog post with
your prospect. This "warms up" your prospect up by allowing them to take a
look at your blog, from there to your website etc. So that when you do make
a "sales" approach, they have some context about you and your offering.

Sub: {Name}, {Blog Post Name}

Hello {{FirstName}}!

I’m just writing to let you know that our latest post, about {what
your blog post is about}. In it, I share {what it’s about}.

As a digital marketer, I believe it will be very valuable to you.

Here’s a link to the latest post: {Post link}

I hope you enjoy it and I’d love to hear your thoughts on it.

All the best,

{Your name}

Source

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Value Add : Template for Sharing ReSources

This is another first touch up email template which you can use to approach
someone
directly. The mail works because you are establishing your claim of being
an experienced player by providing valuable Sources to the prospect. It
also works because you are not asking for anything in return.

Sub: {Name}, {Sources} for you.

Hey {First Name},

We founded our business back in {date of founding} which

means that we’ve had a lot of time to learn the ins and out of
{type of business you’re in}.

I wanted to use this as a time to shoot you some ideas that you
could implement in your business. I’ve compiled a document of
Sources including tests that we’ve run on our website and blog posts
containing information about our business that will hopefully give
you the inspiration you need to get started on the right foot.

You can find those Sources here: {Link to Sources}

Cheers,
{Your name}

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Value Add : Recommend a Tool

This is another first touch email template that you can use to approach the prospect
directly, It provides a suggestion about a tool that will help your prospect achieve
her goals.

Subject: have you tried using [tool] for [goal]?

Hi {{FirstName}},

I came across your tweet recently on [problem you are facing].

Have you tried using [recommendation]? I use that with my
team and it has been incredibly successful.

Happy to chat more about it or send over some templates a nd

examples if you’re interested.

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Value Add: Visited Our Website
This is a first touch email template that you can use to approach someone
who has visited your website. The template jumps straight to the point
without any pleasantries or introductions. This template will work great
when you suggest a good opportunity based on your research.

Subject: Ready to talk?

Hi {{FirstName}},

I noticed that you and some of your colleagues at [their company]

visited our website and downloaded a white paper on [topic].

I was wondering whether you were trying to learn more about how you
might improve [business solution]. So, I would be happy to setup a no
strings attached minute consultation with our expert team on [topic].

Let me know if you think this might be useful? Hope to hear from you.

Regards,

XYZ

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Value Add: Additional Sources
This is another first touch email template that you can use with someone who has

visited your site or visited your blog post. The template works because you
are sharing more Sources. Also because you are requesting time for a call
to share valuable information and not for a sales pitch.

Subject: Here are some Sources for [topic]

Hi {{FirstName}},

I’m just writing to let you know that our latest post, about {what
your blog post is about}. In it, I share {what it’s about}.

As a digital marketer, I believe it will be very valuable to you.

Here’s a link to the latest post: {Post link} I hope you enjoy it and
I’d love to hear your thoughts on it.

All the best.

Regards,

XYZ

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Value Add : Responding to an online post

This is another first touch email template that you can use to approach someone

directly and answer a question they have posted online. The subject line piques that
interest of the prospect because he needs an answer for the same. The template is
also not salesy as you are only providing a value proposition to help the prospect.

Subject: Ideas for generating leads

Hey {{FirstName}},

I saw that you recently posted a question on LinkedIn

about how to generate new leads for your company.

I’ve found that [solution] has been successful for several

companies in your space. I would love to set up some time to
chat about this solution if it strikes your interest.

Regards,

Source

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Value Add: Helpful Sources

This template provides a lot of value upfront. By sharing additional reSources. Further,

it also establishes that you took the time to conduct research and
finally you are setting up a call to talk about industry benchmarks.
What's not to like about this template?

Sub: {First Name}, more Sources for you

Hi {FirstName},

I noticed that you recently visited our {Page or Blog Post}. I

wanted to quickly check in and make sure that you were able to
nd the reSource you were looking for?

I also thought you might nd these additional reSources helpful:

{link to helpful reSource}
{link to helpful reSource}

I actually also took a minute to look at your company, and I

thought you might be interested in how your current performance
compares to the industry benchmarks that we regularly see.

Would you like to talk tomorrow at {insert times you’re available}?

Source

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Value Add: A Presentation

Sub: {Prospect name}, Your site isn't optimized!

Hey {Prospect name},

I noticed that your blog/site isn't optimized for mobile! Here is how you
can improve it: {share the visual presentation}{Your company} has a
plugin that can easily optimize WordPress blogs/sites to enhance the
reading experience of your readers on phones and tablets.

We would love to connect over the phone for few minutes and
get this fixed for you.

Alternatively, you can also download our plugin here {url link}

Best,
{First Name}

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Value Add: Gamification

Sub: Idea to gamify {Company}’s sales team

Hi {First Name},

I’d like to share a quick idea with you that has helped {Clients}
gamify their sales team and exceed their revenue goals.The
concept is fairly simple, and leverages the game mechanics of
competitions like Fantasy Football, and has powerful results.

When can we have a quick call so I can explain?

Thanks,

Source

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Value Add: Industry/ Competitor event

Sub: Saw the {recent industry/competitor event}

Hi {First Name},

I saw that the {new industry event} will result in {negative

effect for the company's revenue}.

I think our company may be able to help you deal with the situation.
With {your company}, you should be able to {your value proposition}.

Should we talk or is there someone else that I can connect with for a quick
- minutes call?Our company {name}, helps {brief about the
pain point your product/offering will resolve}.

We have helped other companies {companies list} increase

their revenue by xx% in just months.

Are you or someone from the team available to hop on a

quick call sometime over the next week or two?

Best,
Source

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Value Add: When you're a stranger

Sub: x seconds or less

Hi {First Name}

I'll keep this short and sweet to make the seconds it takes to read
this worth your time yes, I timed it. . As a {job title} at {company},
I get to speak with people like you about {achieving X}.

{Prospect's company} is on my radar because we've helped

a lot of companies in [industry/space] with {business area}.

Could we schedule a to minute call to discuss your strategy for

{achieving X} -- what excites you, which challenges you see,
and how you envision your plan changing down the road?

Even if you decide not to continue the conversation after our

call, you'll leave with some advice for {business area} that will
make an immediate impact.

Best,
[Your name]

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Follow-up Templates

Following up is the most important lever to improve the response rate of

your cold email campaigns. Many studies have shown that it takes an
average of five follow ups to close a sale. So do not stop after a couple of
follow ups; keep following up till you get a response.

"Checking In" - to see if you got my previous email

Occasionally, as part of your email followup/ cadence, you may want to
simply refer to the previous email and bring it back to your prospect's
attention/ casually oat it to the top of their inbox.

Giving them another opportunity to read your previous outreach/ message and
respond. While we do not recommend excessive usage of the "Checking in"
variety of followup, it is common practice to mix it up in your followup
sequence and add one of these - especially during the early stages.

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Checking In: Simple follow up

This is a simple follow up template that you can use in your cadence. It adds little
value beyond reminding them that you have approached them on the same topic a

few weeks ago. But it is an effective way to bring your previous approach to
the top of their inbox

Subject: RE: {same subject}

Hey {{FirstName}},

{your name} again.

Just touching base from few weeks ago.

Would love to have a quick conversation to see if I could you

help you with your {give a solution to their problem}

Are you available {insert two times} for a quick minute call?

{your name}
Source

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Checking In: Confidence + Empathy

Some times a mix of confidence + empathy can move the needle. This template
stands out because you are empathetic to the prospect and the fact that they
may not want to start a conversation with you. At the same time, your
confidence in being able to solve their problem can power through this
hesitation.

Hi {{FirstName}},

I understand your position, but I wouldn’t follow up with you if I

didn’t strongly think that {your company} can help {their company}
solve {challenge # } by {product benefit # } and {product benefit # }.

I can promise you that {your product} is going to be an industry standard.

By choosing to not implement it, you’re putting your business and your
ability as a {their department} person at a disadvantage.

Let me know if you want me to jump on a call so I can walk you

through what we do.

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Checking In: The early follow up
This is a follow up email template that you can use to follow up on your prospect
earlier than the scheduled time. By checking in a few days/ weeks earlier than they
had requested is a subtle way to demonstrate that you value the relationship and the
opportunity. Some thing that differentiates the top sales people from the rest.

Subject: let’s take another look

Hi {{FirstName}},

Last we chatted, you requested that I get in touch in November. I

may be a month early, but I figured it’d be worth checking-in.

Have you given any additional thought to my proposal? I’d be happy to

do a quick review of it on the phone and answer any pending questions.

What does your calendar look like to talk?

Source

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Checking In: Post Voicemail
Just left a voice mail? Don't stop there. Drop an email letting them know that
you left a voice mail. + for persistence

Subject: sorry i just missed you

Hi {{FirstName}},

I just called to [explain your purpose].

In my voicemail, I mentioned that I’ll try you again on [date and

time], but feel free to reach me whenever works best for you at
[phone number] or shoot me any questions via email.

Source

Checking In: Just missed you

This is another example of a voicemail + email combination.

Hi {{FirstName}}

Must have just missed you! I just left a voice mail on your cell.

Please shoot me an email or call me when you get a chance at xxx xxx xxx

looking forward to connecting.

Best Regards
XYZ

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Checking In: Offer to help
This template can be an effective followup to a more detailed first touch -
and also has the benefit of being more open ended and helpful in general.

Subject: Re: [same subject]

Drop me a note if you caught this {{FirstName}}. Would love to

chat some more about your sales / provide any assistance I can
there. Discussing your plans for [your area of expertise] even if
it’s just advice I can pass on! would be great too.

Hope you’re having an excellent start to the week.

Checking In: One step at a time

This is another open ended followup that allows the prospect to dictate
what the next steps should be

Subject: Next Step?

{{FirstName}}, I’m writing to follow up. I’m not sure what our next
step is.Let me know what makes sense as a next step, if any?

Thanks for your input.

Source

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Checking In: Btw, we were in the news
This is a follow up email template that you can use if you were in the news
recently and for good reasons. Use that as an excuse to share the good news
with your prospect. Then request for a chat to take your conversation forward.

Subject: Re: [same subject]

Hey {{FirstName}}, we got some new press coverage [link] that I

wanted to share with you. I’d love to pick up on our conversation.

When’s a good time to chat?

Source

Checking In: For a busy prospect

Often, you may just wish to forward your previous more detailed email with a slight
variation on the call to action. This template is well suited for such a situation.

Subject: Re:[same subject]

Drop me a note if you caught the email below {{FirstName}}; I

know you’re a busy man!

I’d love to talk a little bit more about {your company}, yourself,
and any ways in which we can be collaborating. A phone call /
Skype would be a pleasure.

Hope you had an excellent weekend.

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Checking In: Didn’t hear back
If your original referral email didn’t get a response, you can use this
template to make another attempt.

Subject: Re: [same subject]

Hi {{FirstName}},

I didn’t hear back from you last week when I was

looking for the appropriate person managing your
[statement]. That’s not a problem.

If it makes sense to talk, let me know how your calendar

looks.If not, who is the appropriate person?

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Checking In: Follow up and ask for referral
Once you have followed up a few times, it may be a good time to ask the
recipient to connect you with the right person - in case you have been
barking up the wrong tree. This email template begins with a recap of your
value proposition and then it tries to either get a response or get a referral.

Subject: Re: [same subject]

Hi {{FirstName}},

I have tried to get in touch with you to see if there is a mutual t

between our companies expertise and your goals around
[statement].

If you are not interested or there is another person you would

like me to follow up with, please let me know.

Would it make sense to invest - minutes to determine if there

is a mutual t between your [statement] and our expertise?

If not, who do you recommend I talk to?

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Checking In: When Waiting for an Answer

Re: {Same subject line}

Hi {First Name},

In case you missed my email {week/day you sent it}, {restate why
you’re reaching out}. {Value statement specific to recipient}.

My ask for you:

{first part of ask}{Second part of ask}

{Any additional information}.

Looking forward to your reply,

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Checking In: Social Proof

Sub: Re: {Same Subject}

Hey {FirstName},

I wouldn't be reaching out again but I strongly think that we

can work together and we can help you {achieve goal}

Freshtrip, Intercom and Autopilot, three of the fastest growing SAAS

startups in the bay area use us {core benefit of your product} every day.

I suspect that we could be helpful for {prospect company} as

well. Can we schedule some time to talk this week?

Best,

XYZ

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Checking In: Testimonials

Sub: {First Name}, you will love us like others do

Hi {FirstName}

Incase you are still on the fence about whether automated

prospecting makes sense for you, I wanted to share a few
quotes on what our customers are saying about us:

{Your Company} is now the backbone of our sales prospecting process

VP Demand Gen at {CompanyName}, a leading digital marketing rm

The prospector works like a charm and integrates beautifully

with our CRM to keep all data in sync {Customer} VP Sales at
{Customer Company}

Intrigued why so many sales people love to use {your Product

Name}? We should talk!

Best,

XYZ

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Checking In: Ask for a meeting

Sub: {First Name}, Free for a coffee? On me!

Hey {First Name},

I am going to embarrassingly honest: I've really enjoyed learning

more about what you do and would love the opportunity to connect
over coffee to learn more about your experience with {industry}.

I am currently doing {role} at {company}, and am very interested

in learning more about how you use A/B testing to enhance
{detail from last conversation}.

I know you must be very busy, so thought it might be a good

idea to catch you when you step out for a coffee this Wednesday
or Thursday at {time}. The coffee is on me. Just let me know!

Regards,

XYZ

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Every Follow Up is an opportunity to Provide Value
Rather than perpetually "checking in", mail after mail, we strongly recommend using
each followup as an opportunity to add more value to your prospect. Rather than seek
your prospect's attention without offering any thing in return, if you can offer some thing
of value - it significantly increases the chances of initiating a conversation.

Adding Value: Post Event, In depth

Use this template to share additional content with your prospect on a topic of interest.
Set the stage for a more detailed conversation on the topic.

Subject: Excited about [thing] at [company name]

Hi {{FirstName}},

I’m sure improving your [objective] is a top priority for you. I

thought I’d send you [piece of content] for you to go through. In
this post, we discuss the key ways of improving your [objective]

Would love to know if [piece of content] was helpful to you. Let me

know if you would like to discuss this in greater detail over a cal

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Adding Value: Educate Your Prospect

Often, depending on the type of product/ service that you offer and based
on the "awareness level" of your prospect, you may need to share
educational content that helps them understand the problem better. This
template helps you achieve this objective.

Subject: Key challenges in implementing [xyz]

Hey {{FirstName}},

Following my previous email on how we can help {{Company}}

implement [xyz], I wanted to share this [piece of content] that
talks about the key challenges companies face in this context.

Let me know if you have any questions about [topic]. I

would love to get on a call to discuss this in greater detail

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Adding Value: Share something + follow up
This is another follow up email template where you can follow up with your
prospect by sharing a useful link and request for a quick call. The useful link
has to be really valuable to your prospect for this template to work effectively.

Subject: Re: [same subject]

Hey {{FirstName}}, can we hop on a quick call Wednesday pm or

Thursday am?

Cheers,
Name
PS: thought you might and this article interesting [link]

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Adding Value: Final Email+Last In Series
This template can be used as the last step in your mail cadence in which
you have been sending mails providing valuable content to the prospect
as a part of your lead nurturing efforts. The template works because you
are asking for a sign up since you have been providing valuable content
and established that you helped similar companies.

Hi {{FirstName}},

Over the past couple of weeks, I’ve sent you a series of emails
that I hope have been valuable to you. This is the final email
you’ll be receiving as a part of the series.

If you’ve been enjoying the emails I’ve been sending, then I’ve
got one more thing I’d like to share that I think you’ll and useful:

Our {product}, which we built to help {your target audiences} deliver {the
thing that you sell}.
If you’re struggling to { first problem in your
product} or feel overwhelmed by {second problem in
your product}, I encourage you to give us a try.},

{This is where you will mention the length of your free-trial and what

is required to sign up} You can try it free here: {link to your free trial}

Enjoy, and once again, welcome to the {Your company}

community Source

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Adding Value: If they opened your mail but never replied

Sub: Sources used by {competitor # } and {competitor # }

Hi {First Name}

Following on my previous email, as they have a tendency to

slip through the cracks.

At the very least, I wanted to provide you with the top Sources
that your peers at other {prospect's industry} companies found
helpful: [Helpful link] [Case study] Would it be helpful if we
scheduled - minutes to discuss how some of these topics may
align with {prospect company's} strategy?

Just book some time on my calendar here: {Meetings link}

Best,
[Your name]

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Adding Value: If you just called them

Sub: {First Name} -- just gave you a ring

Hey {First Name},

Saw that you were checking out our {product}, and wanted to
give you a quick shout after checking out the {company} site.

The last thing I want to do is waste your time or mine, but I thought
it would be helpful to quickly speak and learn a bit more about what
you hope to get from {product} and share some best practices.

Most of our successful users will have a quick set up like this to
get things started in the right direction

Is there a good time for you today or the next few days? You can
book some time directly on my calendar here: {Meetings link}.

Best,
{Your name}

P.S. Thought you might like this as well while getting started:
[Helpful link # ]
[Helpful link # ]

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Adding Value: Using Free or Trial Version

Sub: What's next?

Hey {First Name},

How are you finding {your product} so far now that you've
tested it pretty well?

You've locked down the basics of getting {your product} to work

for you - A, B & C.A few tips I thought you might find useful.

- Tip
- Tip
- Tip

I'd love to hear how we're meeting your expectations. If there's

anything that you haven't found compatible yet, do let me know.

Best,
{Your Name}

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Adding Value: Prospect's gone dark

Sub: {First Name}, Are we meant for each other?

Hi {First Name},

But it still stings: Sounds like we weren't meant for each

other. But I wanted to reach out to you one last time.

I have a few suggestions on how {prospect company} can {accomplish X

and Y}. If I don't hear back, I'll assume that the timing isn't right.

In the meantime, here are two {links, Sources} I thought you

might {enjoy, find value in} because {reason why they're
relevant}:[Link # ][Link # ]

Best,
[Your name]

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Adding Value: Product Updates

Sub: {First Name}, quick update from {your company}

Hi {First Name}

Hope all is well.

Last time we spoke you didn't think that {your company} was a not
a goof t for your needs because {reason why they didn't close}

The good news is that we now {new feature which addresses

their concern}. Based on our past conversations, I think we
are in a better position to help you to {achieve X by doing Y}

Just say the word and we will set up a trial account for you and your team.

Best,

XYZ

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Add some humor to your followup
Your prospect is constantly bombarded with notifications, social media feeds,
YouTube videos, not to mention tons of email every single day. In this age of over
communication, if you can make your prospect smile, then you can stand out among

the countless bland emails that hit your prospect's inbox.

Humor if well made, can make even the most defensive prospect lower their
guard and engage with you in a favorable disposition. Adding one funny email
template in your followup cadence is a highly recommended idea.

When it comes to funny templates, we highly recommend that you create

your own template based on your target persona and use the ones
provided below as inspiration only

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Humor: The Super Hero
Who here does not like to be called a secret super hero? This template is
guaranteed to make your prospect smile - especially if they have not seen it before

Subject: Re: [same subject]

Hi {{FirstName}},

I’ve reached out a few times regarding your sales prospecting

strategies there at {company}. My guess is that we’re out of
touch for one of three reasons:
You don’t fancy whatever seem too good to be true.
You have another solution to create predictable outbound
prospecting numbers.
You are secretly a superhero and have been too busy
fighting crime to reply.

If any of these are correct then they may be the exact

reason why we should talk now…
Source

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Humor: The T-Rex one
This is another funny follow up email template. The quasi-anxious subject line
stands out. The absurdity of being chased by a T-Rex makes this one funny. Again,
guaranteed to evoke some laughs if your prospect has not seen this before.

Subject: Are you ok?

{{FirstName}},

I reached out previously regarding [WHAT YOU DO] and haven’t

heard back from you yet.

This tells me a few things:

• You’re being chased by a T-rex and haven’t had time to respond.
• You’re interested but haven’t had time to respond.
• You aren’t interested.

Whichever one it is, please let us know as we’re getting

worried! Source

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Humor: New Chapter

Sub: C-H-A-N-G-E-S

Hi {First Name},

I’ve reached out to [company] several times over the past few
weeks. What I talked about clearly didn’t resonate.

I heard the collective yawn and have made some changes.

This partnership is now about three simple things:Helping you improve

[X area of business]Helping you solve [X challenge]Helping you
achieve [X results]If the above sounds interesting, let's connect so I
can provide more information on how we have started a new chapter.

Best,
{Your name}

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Humor: Adele

Sub: Hello from the other side

Hello [prospect name],

I must have called a thousand times ...On a more serious note,

last time we talked about [pain] and how [product] could help
[drive X results/accomplish X goal] over [specific timeframe].

Are you still interested in continuing our discussion? If not,

please let me know so I can stop being Adele.

Cheers,
[Your name]

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Humor: The Blunt Ask

Sub: {First Name}, how do we proceed?

Hi {First Name}

I'm in salesman hell a.k.a "Radio Silence"

I have of cially stalked you via phone, and now I thought I'd try
emailing you.

How would you like me to proceed?

. Keep calling you
. Email you every two days
. Take the opportunity out of the pipeline

Just reply the option number.

Respectfully,

XYZ

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Humor: Comment on your Blog Post

Sub: {First Name}, thanks for your comment

Hi {First Name}

Thank you for the lovely comment for my article on {topic}.

Glad that it helped you solve {problem x}.

Just remember, we are always an email away if you need help. Well,
help with our app. I have no clue about good vacation spots in Alaska.}

Best,

XYZ

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Breakup Email Templates

Break up Email Templates

As a category, breakup email templates have gained a fair bit of notoriety over the
last few years. The basic premise behind these emails is to tell your prospect that
you are "giving up" on them. Usually, you are banking on the pseudo-psychological
manipulation also known as scarcity effect - that people want what they can't have.

Our experience has been that "Breakup emails" they tend to work more often than

not. Be sure to try them out in one of your cadences and measure the impact.

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Breakup Email Template: Close Your File

Here you use the threat of "closing your sale" to tell the prospect that if they don't
show interest, you will be moving on.

Subject: permission to close your sale

{{FirstName}},

We are in the process of closing sales for the month. Typically

when I haven’t heard back from someone it means they’re
either really busy or aren’t interested.
If you aren’t interested, do I have your permission to close your sale?

If you’re still interested, what do you recommend as a next step?

Thanks for your help.

Source

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Breakup Email Template: Courteous and Firm
This breakup email template starts on a courteous note. The subject line
stands out with a "thanking you" message. By pointing out that you respect
the prospect's time, it adds another courteous note. And finally puts the ball
in the prospect's court if they wish to speak on this.

Subject: Thanks from [company]

Hi {{FirstName}},

I know we haven’t been able to connect, which usually means

one of two things: Either the timing may not be right or you no
longer have a need. In either case, I want to respect your time
so I’m going to go ahead and close your sale.

Otherwise, if you would still like to talk, let me know a good time.

Thanks again.

Source

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Breakup Email Template: One line zinger
To be clear, this is not a template that we recommend using with CEO of
large companies or with very senior people. But if you are reaching out to
some more junior in the organization, the over con dent tone of this
breakup email template might do the trick.

Subject: Re: {{Client company name}} + {{your company}}

Hi {{FirstName}}

Any interest here or is it time for me to hang up the towel?

regards,

XYZ

Breakup Email Template: The professional breakup

This is a fairly professional approach to the breakup. You graciously provide your

number/ contact details. And inform them that this will be your last followup.

Subject: Thanks from {company}

{{FirstName} I wanted to reach out to you one more time

regarding {Subject Matter}. If I don’t hear back from you, I’ll
assume that the timing isn’t right and I won’t contact you again.

If I can be of assistance, you can always contact me at the number below.

Source

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Breakup Email Template: The Classy Breakup
We like this one because it is a rather subtle breakup. The template is
simple/ open ended and it leaves scope for further conversation if the
prospect doesn’t respond to this one email.

Subject: Re: {same subject}

Hey {{FirstName},

Haven’t heard back from you. Thank you for the opportunity. Can
I put it on hold for now?

Source

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Breakup Email Template: Quasi Breakup
While this one is not a complete breakup, it sets the expectation that you
will reach back in about a month and check in with your prospect.

Hi {{FirstName}},

Okay, I get it. It sounds like it’s not the best timing right now.
However, I’m convinced that {your product} is something
that is going to help your business be even more successful.

That’s why I’ve included some examples include - case

studies of how {your product} can help you {product
benefit # } and {product benefit # }, and I’ll touch base
in a month or so to update you on what’s new.

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Breakup Email Template: Corny Subject line
This is a breakup template with a borderline funny subject line. With this subject line.
you will be guaranteed to have a significantly high open rate on this email.

Subject: Is the love gone?

{{FirstName}}, I wanted to reach out to you one last time. I have a few
suggestions on how your company can improve in terms of [metric].
If I don’t hear back from you, I’ll assume the timing isn’t right.

My information is below should you have any questions.

Regards
Source

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Breakup Email Template: Answer

This is a follow up email template that you can use as a last resort. The subject line
demands an answer from the prospect. The mail without wasting any time just lists
options and requests the prospect to choose one Leave or Talk later or Talk now.

Subject: Should I stay or should I go?

Hi { FirstName}},

I know you’re busy. Just give me a ‘x‘ or ‘x‘

. We’ll pass on partnering with [company] this year, thanks for the offer!
. We’re interested in the [product], but it’s not a good time,
reach back out to me in month.
. I’m interested let’s talk!

Thanks!

Source

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Breakup Email Template: The Polite Ask

Sub: Is {your company} the best t for {prospect company}?

Hi {First Name}

We are always working on ways to improve, and conversations with

prospective clients like you are essential to the success of our business.

I recently spoke to you about our product and we seemed to be a good

t for your needs. But since then my attempts to reach you have failed.

No matter the reason for the halt in communication, I hope that

you would fell comfortable telling me if we are not a good match.

Let me know if this is still an opportunity that you are interested in

pursuing? If not, I completely understand and wish you all the best.

Regards,

XYZ

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Breakup Email Template: The Last Email

Sub: {First Name}, would love your feedback

Hey {First Name}

This is my last email, but I'd love your feedback so our

product can get better.

What's the main reason you didn't want to hop on a call with us?
{Prospect First Name}

Best,

{Your name}

Salesy Cold Email Template

Intentionally placed on this last page, it is not encouraged to sell in cold emails to avoid low
conversion rates; there is a huge consensus that cold emails convert better for “introduction”.

Hey [first name], Hi [prospect name],

I hope this email finds you well! I wanted to
reach out because [explain how we got their
contact information and how we relate to them:
talked to a colleague, saw your company
online, etc.].
I checked out your website, and it looks like
you might be trying to [accomplish X specific
goal]. Without making any assumptions about
your business goals, I believe [Y] might play a
pivotal role in your success.

[Name of company] has a new platform that will If you’re unfamiliar with [company], our
help (your team at) [organization name]. [One solution helps businesses in [prospect
sentence pitch of benefits]. We do this by: company's] space with three main goals:

Benefit/feature 1 [Goal #1]

Benefit/feature 2 [Goal #2]
Let's explore how [name of your software] can Are you free in the next few days for a call to
specifically help your business. Are you discuss [prospect company's] strategy for
available for a quick call [time and date]? [business area]?

Cheers, Best,

Source [Your name]

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