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    Mod8-Advanced Offline Strategies Exercise

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    Rodney Ephraïm NG
    This document discusses advanced offline marketing strategies. It recommends using dimensional direct mail that stands out and captures attention. Successful marketers look for winning campaigns in other industries that could work for their own business. Several examples of dimensional direct mail ideas are provided using items like a mini trash can or smiley face lock. Marketers are also encouraged to be creative with wallet mailers and official-looking envelopes. The document stresses the importance of transferring successful marketing ideas from one business or industry to another.

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    Mod8-Advanced Offline Strategies Exercise

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    Rodney Ephraïm NG
    7 views2 pages
    This document discusses advanced offline marketing strategies. It recommends using dimensional direct mail that stands out and captures attention. Successful marketers look for winning campaigns in other industries that could work for their own business. Several examples of dimensional direct mail ideas are provided using items like a mini trash can or smiley face lock. Marketers are also encouraged to be creative with wallet mailers and official-looking envelopes. The document stresses the importance of transferring successful marketing ideas from one business or industry to another.

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    This document discusses advanced offline marketing strategies. It recommends using dimensional direct mail that stands out and captures attention. Successful marketers look for winning campaigns in other industries that could work for their own business. Several examples of dimensional direct mail ideas are provided using items like a mini trash can or smiley face lock. Marketers are also encouraged to be creative with wallet mailers and official-looking envelopes. The document stresses the importance of transferring successful marketing ideas from one business or industry to another.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    7 views2 pages

    Mod8-Advanced Offline Strategies Exercise

    Uploaded by

    Rodney Ephraïm NG
    This document discusses advanced offline marketing strategies. It recommends using dimensional direct mail that stands out and captures attention. Successful marketers look for winning campaigns in other industries that could work for their own business. Several examples of dimensional direct mail ideas are provided using items like a mini trash can or smiley face lock. Marketers are also encouraged to be creative with wallet mailers and official-looking envelopes. The document stresses the importance of transferring successful marketing ideas from one business or industry to another.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 2

    Module
8
Exercises


    

    Advanced
Offline
Strategies

    GKIC Members and top marketers who have the greatest success in their business all use Direct
    Mail that cuts through the clutter, gets opened and is read. In addition, they are constantly
    looking for ‘winning’ marketing and advertising that’s working in Industry ‘A’ that they can
    move to Industry ‘B’ instead of just looking at what’s working within their own Industry.

    1. DIMENSIONAL
MAIL: You can make any Dimensional item work in ANY business.
    Create a headline for your business using the following dimensional items. Take the time
    to do it for ALL of them.
    • Mini Trash Can
    ___________________________________________________
    ___________________________________________________
    ___________________________________________________
    • Smiley Face Lock
    ___________________________________________________
    ___________________________________________________
    ___________________________________________________
    • Mini Tropical Fish
    ___________________________________________________
    ___________________________________________________
    ___________________________________________________
    • Treasure Chest
    ___________________________________________________
    ___________________________________________________
    ___________________________________________________
    • Bank Bag
    ___________________________________________________
    ___________________________________________________
    ___________________________________________________
    • Mini Race Car

    ___________________________________________________
    ___________________________________________________
    ___________________________________________________
    • Socks

    ___________________________________________________
    ___________________________________________________
    ___________________________________________________
    • Foam Airplane
    ___________________________________________________
    ___________________________________________________
    ___________________________________________________
    • Message in a Bottle
    ___________________________________________________
    ___________________________________________________
    ___________________________________________________

    2. WALLET
MAILER


    Be creative with A Wallet Mailer. Create an offer that you can place inside the envelope

    ___________________________________________________
    ___________________________________________________
    ___________________________________________________

    3. TRANSFERRING
FROM
ONE
BUSINESS
TO
ANOTHER: Pick one…any one…


    and create an “S” & “D” campaign for your business.

    • Handwritten Sales Letter


    • X-Ray Mailer
    • Pop-Up Envelope
    • Crayon Letter
    • Invitation Mailer
    • CD Mailer
    • Lunch Bag Mailer
    • Official Looking Mailing

    


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