Contact
www.linkedin.com/in/dat-
chau-627359203 (LinkedIn)
Top Skills
Negotiation
Retail
Content Marketing
Languages
English (Native or Bilingual)
Certifications
Communicating with Confidence
Global Discovery Program: Intensive
English Proficiency Course
Using Questions to Foster Critical
Thinking and Curiosity
Project Management Foundations
(2019)
Goal Setting: Objectives and Key
Results (OKRs)
 
Dat Chau
Looking for a new job | Trade Marketing | Marketing
Ho Chi Minh City, Ho Chi Minh City, Vietnam
Summary
Trade Marketing with 9 months of experience in FMCG integrated
with substantial knowledge in data analysis, plan execution, and
trade activation/campaign delivery to ensure its effectiveness in On
channel (Bia Viet). Bachelor’s degree in Business Administrator
graduated from FPT University and achieved working experience in
operating and managing sales strategies on E-commerce platforms
in the cosmetic industry.
I plan to develop my career and find a chance to gain project
management skills. Moreover, I am studious and constantly improve
myself to become better every day through the learning experience
of my job.
Experience
AB InBev
Trade Marketing Executive
March 2023 - May 2023 (3 months)
Ho Chi Minh City, Vietnam
• Key contact with assigned accounts for both internal & external stakeholders.
• Plan & execute trade promotion & sales activities to achieve sales targets.
• Work with Trade Marketing, Operation & Marketing team to ensure each
campaign happens as guidelines.
• Build, develop & maintain customer relationships with key accounts.
• Provide administrative support/ report to Key account team.
• Other tasks assigned by Line Manager.
HEINEKEN Vietnam
Trade Marketing Intern
September 2022 - March 2023 (7 months)
Ho Chi Minh City, Vietnam
Conveying information and strategies from Bia Viet and actualizing it on ON
Channel:
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• Handle data quality (cleaning, data mapping/data transformation, data

analysis) for delivering clear business insights from a variety of raw data
sources.
• Support Line Managers in making activity proposals, and tracking
performance and improvement projects.
• Initiate ideas for promotion gifts, allocate and ensure POSM delivered in time
from production to delivery.
• Execute trade visits to Retailers to monitor activities executed in outlet, do
market research, and reported issues (if any).
• Other assigned admin tasks.

AMOREPACIFIC
Ecommerce Intern
April 2022 - July 2022 (4 months)
Ho Chi Minh City, Vietnam

Planning, Operating and Managing Innisfree Strategy on Lazada and Tiki

Platforms
• Planning and optimizing Feed and Content onsite.
• Working closely with KAM (Key Account Management) and marketing team
to make the promotions plan, promotion prices, flash sale programs to boost
sales on Tiki platform.
• Update items on site and application– new arrival, limited offer and
infographic.
• Manage information at Store level, Press Release, and other forms of
communication.
• Working closely with designer to design, decorate, and change Banner,
thumbnail... based on the sale seasons or each new campaign. To ensure our
shop always stands out on Tiki platform.

Astoria Hotels and Resorts

2 months

Sales and Marketing

February 2020 - March 2020 (2 months)
Metro Manila, National Capital Region, Philippines

- Creating Promtion Event to attract new customer.

- Receiving and resolving customer requests.
- Collecting, processing and forwarding information to relevant departments
- Receiving, arranging, entering customer information

Reservations
February 2020 - March 2020 (2 months)
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Metro Manila

Education
FPT University
Bachelor of Business Administration - BBA, Marketing · (2017 - 2021)

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