SCOTT LORENZO
CONTACT
Address : Dubai, UAE 00000
Phone : +971501455126
Email : scott.lrnz@gmail.com
WEBSITE, PORTFOLIO,
PROFILES
• https://scottlrnz.wixsite.com
/slphotography
• https://www.linkedin.com
/in/scottlorenzo/
SKILLS AND TOOLS
• Brand development and relationship
building
• Creative Thinking and Development
• Marketing and Advertising - ATL and
BTL Advertising
• Data Analytics - Google Analytics
• SEO, SEM and Keywords - SimilarWeb,
Semrush, Moz, Ahrefs, Google
Keyword Planner
• Digital and Social Media Campaign
Management and Marketing - Google
Ads, Meta Business Suite, Twitter Ads,
LinkedIn Ads, Hootsuite, Socialbakers,
OneUp App
• Content Development - Adobe
Creative Suite, Canva
• CRM and CMS - WordPress, Joomla,
Shopify, Sprinklr, Zoho, VWO, Convert,
Unbounce
• Email Marketing - Mailchimp, Gmass,
Zoho, HubSpot
• Content Design - MPUs, Leaderboards,
Mupis, Banners
• Strategic planning
• Teamwork and Collaboration
LANGUAGES
English
Bilingual or Proficient (C2)
PROFESSIONAL SUMMARY
Proactive Assistant Marketing Manager with expertise in developing,
implementing and strengthening marketing plans. Offers analytical,
proactive approach to revamping strategies to meet changing needs.
Talent for directing creative efforts and brand engagement combined with
history of surpassing objectives.
WORK HISTORY
Assistant Marketing Manager, 09/2022 to Current
South View School - Dubai, UAE
• Spearhead multiple video project campaigns such as South View Shares,
Meet Our Exceptional Team, and Board of Governors, with the overall
aim of highlighting the pedigree of academic leaders, specialists, and
team.
• Integrated AI systems to streamline marketing communications.
• Capitalized on industry and marketplace trends to strategize marketing
solutions and enhance business operations.
• Boosted brand awareness and generated leads while managing internal
and external marketing campaigns and programmes.
• Created company brand messaging, collateral materials, promotional
strategies and internal marketing communication.
• Carried out day-day-day duties accurately and efficiently.
• Created social media content with consistent content and tone.
• Oversee and adhere six-figure marketing budget
• Administered marketing calendar and posted new content to coincide
with scheduled school events.
• Increased customer engagement through social media.
• Analyzed and reported social media and online marketing campaign
results.
• Oversaw preparation of marketing copy, images, videos, emails and
other collateral.
• Continually maintained and improved company's reputation and positive
image in markets served.
• Researched industry and marketplace trends to develop marketing
solutions and enhance business operations
• Planned marketing initiatives and leveraged referral networks to
promote business development.
• Grew new business connections by strategically networking with
industry experts.
Digital Marketing Executive, 02/2021 to 08/2022
South View School - Dubai, AE
• Assisted school's admissions team in increasing student enrolment by
20% for the 2021-2022 academic year.
• Planned and executed all web, SEO, database marketing and social
media advertising campaigns focusing on regional brand awareness and
student enrolment.
• Brainstormed content marketing strategies based around school's goals,
existing content and chosen key performance indicators.
• Utilized Google Analytics to set up, monitor and analyze content success
and identify opportunities for content improvement.
• Created customized marketing materials to increase brand awareness.
• Developed and executed multiple print and digital marketing efforts
from roll up banners and community flyers to MPUs and social media
posts to enhance brand visibility and student enrolment.
• Increased brand awareness through developing high quality media
content and management of social media channels, boosting social
media engagement by 14%.
• Performed in-depth competitor reviews to check competitor activities
with ad placement, keyword use, placement bids and landing pages.
• Redesigned and conducted keyword research targeting local and
regional expat relatability trends translating into higher performance
activity in organic and paid campaigns resulting in a number of walk-in
visits and online school inquiries.
• Maximized strategic approaches by keeping close eye on performance
and making appropriate adjustments.
• Maintained continuous check on Call to Action, Link Clicks and Cost
metrics, optimizing and enhancing campaigns based on current trend
data.
• Liaise with suppliers, agencies, and publishers in the education industry
for project campaigns and article publications for the school.

Marketing Executive, 10/2019 to 11/2019

Enduro Supply - Dubai, UAE
• Managed Trisouq.com via Shopify, the business' e-commerce platform
• Generated 5-figure revenue in October from SMM and email blasting
• Capitalized on industry and marketplace trends to strategize marketing
solutions and enhance business operations.
• Launched marketing activities for new product lines and market
penetration.
• Completed and submitted monthly and yearly social media reports to
support executive decision making.
• Developed and executed marketing programs and business solutions
resulting in increased company exposure, customer traffic and elevated
sales numbers.
• Established targets for social media platforms to reflect business
objectives.
• Identified target audiences and devised campaigns to match target
demographics and optimize results.
• Maintained complete database of files, contacts and project materials.
• Preserved brand integrity by monitoring consistency and quality of
marketing content.
• Analyzed consumer usage patterns to identify trends and target key
demographics.
• Engaged, informed and supported staff on media and marketing
outcomes.

Business Development Associate, 06/2018 to 02/2019

Luxury Explorers - Dubai, UAE

Marketing Manager, 01/2017 to 03/2018

Racecar Rent A Car - Dubai, UAE

Marketing Specialist, 08/2016 to 09/2016

Elite Talents Recruitment - Dubai, UAE
 Marketing Intern, 08/2016 to 08/2016
Create Hospitality - Dubai, UAE

Marketing Intern, 07/2015 to 12/2015

Zumtobel Lighting GmbH - Dubai, UAE

Marketing Intern, 08/2013 to 09/2013

Broomstick Creative - Dubai, UAE

EDUCATION
Master of Science : Digital Marketing, 02/2021
Middlesex University - Dubai,UAE
• Awarded Merit
• Dissertation: Investigating Virtual Influencer Sustainability For Effective
Brand Engagement On TikTok

Bachelor of Arts : International Tourism Management And

Marketing, 06/2016
Middlesex University - Dubai, UAE
• Awarded Upper Second Class with Honours.
• Elected to MDX Club Coordination for Photography Club in 2013.

CERTIFICATIONS
• The Fundamentals of Digital Marketing, Google - Issued Jan 2021
• Google Analytics Individual Qualification, Google - Issued Jan 2021
• Microsoft Advertising Certification, Microsoft - Issued Jan 2021
• Twitter Flight School Video Badge, Twitter - Issued Jan 2021
• Content Marketing Certification, HubSpot Academy - Issued Feb 2021
• SEO Toolkit Exam for Advanced Semrush Users, Semrush - Issued Feb
2021