Table of Contents

Executive Summary ................................................................................................. 3

Company Description .............................................................................................. 4
Mission & Vision....................................................................................................... 4
Product & Services .................................................................................................. 4
Market Overview ....................................................................................................... 5
PEST Analysis .......................................................................................................... 6
Political Factors....................................................................................................... 6
Economic Factors ................................................................................................... 6
Social Factors ......................................................................................................... 6
Technological Factors ............................................................................................. 7
SWOT Analysis ......................................................................................................... 7
Strengths................................................................................................................. 7
Weakness ............................................................................................................... 7
Opportunities........................................................................................................... 7
Threats .................................................................................................................... 7
Target Customer....................................................................................................... 8
Career opportunity ................................................................................................... 8
Distribution Strategy ................................................................................................ 9
Marketing Plan .......................................................................................................... 9
Positioning Strategy ................................................................................................ 9
Promotional Strategy ............................................................................................ 10
Partner with Real Estate Agents ........................................................................... 10
Pricing strategy ..................................................................................................... 10
Financial Analysis .................................................................................................. 11
Accounting system ................................................................................................ 11
Income statement, Balance sheet, cash flow statement ....................................... 11
Start-up Cost ......................................................................................................... 11
Tax Budget............................................................................................................ 11
Annual Report ....................................................................................................... 11
Conclusion .............................................................................................................. 12
Executive Summary

The Turks and Caicos Islands is a small tropical archipelago nation found south of
the Bahamas. It is home to spectacular beaches, a pristine marine environment,
luxury resorts, friendly people, and fine dining. The Turks and Caicos is currently
experiencing one of the strongest real estate markets in the Caribbean. There’s a
wide range of available property in Turks and Caicos, including vacant land, finished
homes and villas, duplexes and townhomes, multi-family residences, condominiums,
and commercial opportunities.
Till now there is no such local company that regulates the purchase of glass from
overseas. In the past glass was purchased through international bodies directly by
hotels, homes and other establishments that needed glass. This is where we step in.
T&C Glass distributors is a glass distributor company associated with all kinds of
commercial and residential glazing product and services. It’s mainly based on Turks
and Caicos Islands, Provincials. The aim of this company is to regulates all the
purchases of glasses through the country and become the number 1 glass
distributors across the Caribbean.
T&C glass distributors will not only distribute the glasses but also will be providing
installation and recommendation services that has no one given ever. Thus it is also
going to create job opportunities for a lot of people at the TCI. The company is going
to develop the overall construction industry of Turks & Caicos Islands.
Company Description

T&C Glass Distributors is a distributor company of all kinds of glasses for residential
and commercial use and also specialized glazing service providers. The company is
mainly incorporated at Turks & Caicos Island. It is the first ever local glass distributor
company at the TCI. The location is in the Turks & Caicos Islands, Provincials, Zip
code: TKCA 1ZZ. T&C Glass Distributors is a partnership company with the objective
of becoming the number 1 glass distributors company in the Caribbean.

Mission & Vision

Our mission is to build a world class glass distribution companies starting from Turks
& Caicos. We want to be a strong market leader providing best quality product and
also services like expert recommendation & easy installation. Our objective is to serve
the islands every corner with our product and services.
We believe that our company has the potential to serve its customers to the fullest.
We provide services that no one has ever provided. We want to make this company
number 1 glass distribution company across the Caribbean territory.

Product & Services

T&C Glass Distributors will be sole distributors of all kinds of glasses needed for
construction of homes, residents & Commercial administrations. For now, we are
going to start with the following product supplies.
 Hallow Laminated Glass
 Decorative Laminated Glass
 PDLC Smart Laminated Glass
 Low-E Laminated Glass
 Coated Laminated Glass
 Fiberglass Doors
 Sliding Doors
 Commercial Entrance Ways
 Casement Windows
 Horizontal Sliding Windows
Market Overview

Global Construction Glass Market size was valued at $76,036 million in 2015, and is
expected to reach $121,877 million by 2022, growing at a CAGR of 7.1% during the
forecast period. Construction glass is a translucent coating material utilized for glass
doors, glass windows, and transparent walls. The glass possesses properties such as
thermal insulation, water proofing, and energy conservation, thus making it a viable
option as a building material in construction businesses. Asia-Pacific dominates the
construction glass market throughout the forecast period due to growth in regulations
and infrastructure development in emerging countries such as India, China, Indonesia,
and others. Major players focus on the development of energy-efficient glass products
to reach wider customer base.
Rise in construction industry, advancements in the glass industry, and need for
energy-efficient temperature management are the key factors that drive the growth of
the market. Construction glass helps to increase the influx of natural light in the
building. This property of glass is used in advanced glazing solutions to significantly
reduce the need for heating and cooling in the buildings, consequently reducing
energy consumption and associated CO2 emissions. In addition, advancements such
as solar control glass, self-cleaning glass, sound reducing glass, and insulated glazing
glass have increased the demand for construction glass products in residential and
nonresidential constructions.

The proximity of the TCI to the United States and Canada, paired with the privacy
and anonymity that people are able to enjoy here, have enabled the islands to grow
as an oasis for those desiring to have a second/third home. Inspired by the beauty of
the country, the friendliness of its people and the ease of accessibility, TCI have
seen significant development of condo-resorts, hotels and private homes on a very
high quality level. Recent increases in occupancy have already led to confirmed
investments in the range of 500- 750m USD over the next few years from
international developers. Expansion projects are also under way for on-island
businesses such as Amanyara and Beaches Resort Villages and Spa. This will be
accompanied by growing secondary markets such as construction, interior designs
and other services industries.
PEST Analysis

Political Factors

Political factors are the activities related to government policy and its administrative
practices that can have an effect on business environment. These factors play a
significant role on determining the factors that have an impact on long term profitability
in Turks & Caicos Islands.
The Turks and Caicos Islands is a British Overseas Territory, and its system of
government would be classed as a constitutional monarchy. Turks & Caicos has a
stable political environment with positive business overview. There is no such risk of
military invasion. Also there is no income tax, capital gains tax, property tax,
inheritance tax, or corporation tax in the Turks and Caicos Islands.

Economic Factors

Economic factors affecting business include all important trends in the economy that
can help or hinder the company in achieving its objectives. A stable and growing
economy brings positive results for a business.
The Turks and Caicos economy is based on tourism, offshore financial services, and
fishing. Most capital goods and food for domestic consumption are imported. The US
is the leading source of tourists, accounting for more than three-quarters of the more
than 1 million visitors that arrive annually. The gross domestic product (GDP) at market
prices was estimated at US$ 715.7 million in 2012 and US$ 762.7 million in 2015. The
economy is primarily based on tourism, offshore financial services, and fishing; the
“hotel and restaurants” sector is the largest contributor to the GDP (38.0%) followed
by “financial intermediation” (11.3%)

Social Factors

Social factors are influences that affect and define lifestyle, elements such as family,
community, socio-economic status and religion.
The 2012 census showed an increase in the total population from 19,886 in 2001 to
31,458 in 2012. The overall increase was driven by economic and development booms
that resulted in job opportunities in the construction and service industries, largely
related to the tourism sector. In 2012, 51.0% (16,037) of the population were male and
49.0% (15,421) were female. In 2001, males comprised 49.7% and females 50.2% of
the population. Primary and secondary education is free and compulsory for 5-16 year
olds. There are both public and private schools. Post-secondary education is provided
through the Turks and Caicos Islands Community College, with campuses in Grand
Turk and Provincials. Undergraduate, graduate, specialist, and technical studies are
accessed abroad, mainly in Canada, the Caribbean, the United Kingdom, and the
United States.

Technological Factors

Technological factors are one of various external environment factors that affect
businesses greatly and are also an integral component of the PEST analysis. In the
present scenario, utmost dependence on equipment, technological factors can have
more effect on business operation and success globally than ever before.
The TCI can boast state-of-the-art technology within the country and has been a
location for major national and international technological development.
Telecommunication services across the chain of islands are of advanced standards,
with telephone, internet and mobile technology (4G) offered by respectable providers
such as LIME, Digicel and Islandcom. Already a mature and well established industry,
telecommunications is poised for diversification and competition. WIV offers digital
broadcasting services.

SWOT Analysis

Strengths
Since it is a completely new company the strengths would not be determined properly.
But with the help of the government it can gain a trust and goodwill which will leverage
the brand identity. Also the support of funding is also going to be strength.
Weakness
As it hasn’t started its operation yet so it won’t have any particular weakness.
Opportunities
Being a completely new and first local glass distribution company we will get a first
mover advantage at Turks & Caicos Islands. The Turks and Caicos Islands are a warm
and welcoming business destination, going far beyond the white sandy beaches and
crystalline waters. Because of the growth in tourism sectors, this results in the
development of all the related industries such as construction, decoration etc. We will
have a growing business opportunity along with increasing demand at this area.
Threats
Adaptation of the customers is always a major threat for any start up business. Since
they have been importing glasses till now, it has been a threat for us to make them
loyal at our product. Threat of entrance of the foreign companies are also a concern.
Target Customer

Since T&C Glass Distributors will be the sole distributors at Turks & Caicos Islands,
our target customers will be diversified and in from all the segments. Here are the lists
of targeted customers.
 Building Contractors: There are a rich number of building contractors
operating in Turks and Caicos Island. To be more specific BCQS International,
Cays Construction Co ltd, Colasco ltd, Cove Construction, Delancy Contracting,
Design Build International ltd, Diamond Constructions, Horizon Construction,
J&W Construction which are the top listed constractors companies will be our
major concern.

 Developers: Our next major target customers will the developers companies
associated with developments at Turks & Caicos Island. There are companies
like Blue Cay Estate, Blue Horizon Resort, Eagles Rest Villas, Grace Bay
Townhomes, The Hartling Group, The Shore Club, Windward Dev will be
considered as our target customers.

 Interiors & Furnishings: Companies associated with interior designing and

furnishings are also our target customer group since they also made influence
while buying glasses for house or apartments. Companies like Turks & Caicos
designs, A-1 Business Machines, Ceramax, J&D Office Supplies, KB Home
center etc.

 Real Estate Companies: Real Estate companies are one of the major
customer groups for our business. There are real estate companies such as
Turks & Caicos Property, Grace Bay Realty, RA Designs, Sailrock Estates,
South Bank Residence who can be our potential customers.

Career opportunity

Our business is going to create a huge number of employment facility for the people
of Turks & Caicos Islands. We are going to recruit major portion of our employees from
the localities. Since it is a completely new business, we will need a lot of workers and
employees for our operation and management. Here is a general view of the employee
structure.

Admin Employees
They are the top level employees of our business who will be responsible for decision
making and overall administration. There average salary would be from 4500 to 5200
USD per month.
Operation Employees
They are the mid-level employees of the organization who will be responsible for the
overall operations of the business. Their average would be from 1300 to 1800 USD
per month.
First Liner Workers
First liner employees are the maximum number of workers of our organization. Their
job will be the delivery and the installation of the products. Their average wages would
be from 300 to 800 USD per month.

Distribution Strategy

Marketing Plan

Positioning Strategy

So far T&C Glass Distributors is going to be the main glass distribution company
across Turks & Caicos Islands as no company regulates such kind of business
locally. Being a first glass distribution company we will get a first mover advantage
which is our major positioning strategy. So we will position our company as-
 Quality Product at Home
 Nation’s First Glass Distributor Company
Promotional Strategy

For maximum exposure we will focus on different types of activities including

advertisement, TVC and other mediums as well. We will make special offers and deals
for the customers. We can divide our promotional activities in two sections-
 Online: In this section we will make a platform in social media and be consistent
in our promotional activities. We will also use our website for online marketing.
We can partner up with different online selling websites and make special deals.
Create our own online delivery system for our products and services. Be
available for customer query and suggestions. Be open to change and follow
trend on the internet.

 Offline: offline promoting can consist of TVC for television, radio advertisement,
billboard, special corporate offers for office furniture and interior design etc.
Participating in different corporate function, fair, understanding the customers’
culture and respecting it so that they can relate to our services. Give priority to
their choices and lifestyle while designing the products is also important.

Partner with Real Estate Agents

Partnership with a real estate agents will be beneficial to our service. As new homes
or offices often need new glass & interior designers, real estate partners can
recommend us to their clients. Having a well-established partner will help us reach the
customers sooner and make a long-term relationship. Also they will help us to create
a channel directly with our customers. So here partnering with real estate agents will
make a major impact in the business.

Pricing strategy

Pricing strategy will be based on our products and convenience of our customers. For
the regular products and services, we will have fixed prizes for all the products. And
for the other pricing we will follow different pricing strategies.
• Premium Pricing: These will be the pricing for luxury products. For customized
products, special edition products, special services for interior designs, limited edition
etc. People will pay the extra amount for the excellence and premium quality.
• Penetration Pricing: This is the strategy we will take when we have to face any
competition and struggling to overcome the differences. If we want to use low price as
our strength, we will use this pricing to penetrate the market.
• Bundle Pricing: This is the strategy for bulk selling. We will make bundles and
introduce combined pricing. Such as: Glasses for an entire house or office rooms.
Financial Analysis

Accounting system
We will be following the Double Entry Bookkeeping system. All the transactions and costs will be
enlisted digitally and in written.

Income statement, Balance sheet, cash flow statement

As we are a new venture there is no data regarding financial transactions what so
ever. We will be making each of the said documents monthly so that there is a clear
picture of the operations and revenues. All the figures will be evaluated regularly and
prepared carefully. All these data will added to the annual report as well.

Start-up Cost

Per Unit
Particulars Unit Total Amount
Cost
Website Domain 1 $5,000 $5,000
Incorporation Expense 1 $5,000 $5,000

Trademark 1 $1,000 $1,000

Vehicles 10 $20,000 $200,000
Warehouse Rent 3 $2,500*12 $90,000

Equipment $17,000 $17,000

Administrative Expense 1 $30,000 $30,000

Promotional Expense 1 $2,500*12 $30,000
Labor Cost 20 $500*12 $120,000
Others $2,000 $2,000
Total $500,000

Tax Budget
Since there is no corporate tax at Turks & Caicos Islands so we don’t have to follow
any tax related issues on our financial budgeting.
Annual Report
All our financial data and other operations will be enlisted in the annual report at the
end of each year going forward. We will provide all relevant information related to our
business that is for public knowledge.
Conclusion

The Turks and Caicos Islands, through its status as a British Overseas Territory, is a
stable Caribbean country, and there are no restrictions on purchasing real estate in
the country by foreign individuals. The Turks and Caicos Islands are a warm and
welcoming business destination, going far beyond the white sandy beaches and
crystalline waters. TCI's close proximity to the North American and Latin American
markets, the year-round sunshine, turquoise seas and powder-white sandy beaches
makes it an ideal place for work or play. In addition, the attractive Investment Policy
(2012) created by the government to facilitate the ease and effectiveness of doing
business, the skilled professional workforce, and modern infrastructure, well regulated
and established financial services industry, the use of the US dollar and, of course,
lifestyles are just some of the other elements that create this ideal investment climate.
The glass market at Turks & Caicos Islands is rising day by day. The growth in real
estate sectors results in the development in this particular sector pretty well. T&C
Glass Distributors has a friendly business environment across the TCI and also face
rapid business growth since there is no commercial tax in that territory.