Newbasstone, Inc.

Gastro Rejuvenator/Stress/Mood Capsule

Business Plan
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Table of Contents

Problem Statement......................................................................................................................3
Solution..........................................................................................................................................3
Business Description....................................................................................................................4
About The Product........................................................................................................................5
Mission & Vision............................................................................................................................6
SWOT Analysis...............................................................................................................................6
Strengths:...................................................................................................................................6
Weaknesses:..............................................................................................................................6
Opportunities:...........................................................................................................................7
Threats:.......................................................................................................................................7
Market Analysis.............................................................................................................................8
Herbal Supplements Market...................................................................................................8
Gut Health Supplements Market............................................................................................8
Market Trends...............................................................................................................................9
Target Market..............................................................................................................................11
Marketing Objectives.................................................................................................................12
Marketing Strategies..................................................................................................................12
Content Marketing..................................................................................................................12
Social Media Presence............................................................................................................12
Influencer Marketing..............................................................................................................13
Word of Mouth Marketing.....................................................................................................13
Events and Experiences.........................................................................................................13
Sales Channels............................................................................................................................13

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Problem Statement

Gastroesophageal Reflux Disease (GERD) and related digestive issues affect

millions of people worldwide, causing discomfort, pain, and a range of
symptoms that can significantly diminish the quality of life. Traditional remedies
often fall short in providing lasting relief, leaving individuals frustrated and
desperate for a solution. The current market lacks a comprehensive and highly
effective product that not only alleviates symptoms but also targets the root
cause of these stomach disorders. Many individuals resort to long-term
medication consumption or undergo invasive procedures with limited success,
all while enduring potential side effects and significant financial burdens.

Furthermore, the prevailing notion that these conditions are chronic and require
continuous management perpetuates a cycle of dependency on medication and
compromises individuals' ability to lead a fulfilling life free from the constraints
of digestive issues. The nutritional supplement industry has witnessed
significant growth in recent years, catering to the increasing demand for health
and wellness products. However, amidst this vast landscape, a pressing issue
remains largely unaddressed - the prevalence of common stomach disorders
and the subsequent impact on individuals' overall well-being.

Solution

It is within this context that Newbasstone, Inc. emerges, recognizing the urgent
need for a breakthrough solution in the nutritional supplement industry. We aim
to provide individuals suffering from common stomach disorders with a natural
and definitive remedy that eliminates the need for long-term product
consumption and offers lasting relief from their symptoms.

By developing the Gastro Rejuvenator/Stress/Mood Formula, Newbasstone, Inc.

tackles the root cause of GERD and related problems. This innovative herbal
product is specifically formulated to rebalance gut health, targeting the
underlying issues that contribute to digestive discomfort and providing
individuals with a viable path towards a cure. We are committed to offering a
product that not only works but does so without any detrimental side effects.

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Through our dedication to extensive research and development, we strive to
disrupt the traditional approach to managing stomach disorders and empower
individuals to regain control over their digestive health. Our goal is to transform
the lives of those who have long struggled with these conditions, enabling them
to enjoy a life free from the limitations imposed by common stomach disorders.

Newbasstone, Inc. is poised to make a significant impact on the nutritional

supplement industry by addressing a pressing problem that affects millions of
individuals worldwide. We firmly believe that everyone deserves optimal gut
health and the freedom to live without the burden of chronic digestive issues. By
challenging the status quo and introducing innovative solutions, we aspire to
create a positive change in the lives of individuals and contribute to a healthier
society.

Business Description

Newbasstone, Inc. is a pioneering company founded by Clifford W Latshaw in

2006. As a small-scale enterprise, Newbasstone specializes in the manufacture
and marketing of a Bass Register Musical Instrument Preamplifier. The company
holds a patent for the low frequency channel of this innovative preamplifier in
the United States, United Kingdom, and China.

While Latshaw initially supported his company through his work in the
construction industry, he also supplemented his income through the sales of
preamps and DIY manuals. However, his journey took an unexpected turn when
he began experiencing digestive issues shortly after starting work in
construction at the age of 45. This prompted Latshaw to embark on a quest for a
product containing specific ingredients that could alleviate his condition. He
even attempted to create a formula himself, but one critical ingredient remained
unavailable until recently.

Several months ago, Latshaw discovered the missing ingredient and successfully
formulated a remedy that proved highly effective. After suffering from a
stomach malady for over a year, he was able to completely cure himself within 3
to 4 weeks by taking the formula twice a day. Encouraged by his personal
success, Latshaw decided to seize the opportunity and enter the nutritional
supplement industry with his herbal formula, thus expanding Newbasstone,
Inc.'s product line.

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With the introduction of the herbal formula, Newbasstone, Inc. aims to provide
individuals with a natural solution for digestive issues and promote overall well-
being. The company is committed to delivering high-quality nutritional
supplements and plans to leverage its expertise in manufacturing and marketing
to establish a strong presence in the industry.

Newbasstone, Inc. envisions a future where its innovative preamplifiers and

herbal formulas enhance the lives of musicians and individuals seeking holistic
remedies. With a focus on research, development, and customer satisfaction,
the company strives to make a positive impact on the music industry and the
health and wellness sector alike.

About The Product

The Newbasstone Gastro Rejuvenator/Stress/Mood Formula is a revolutionary

herbal product that offers a definitive solution to the global problem of common
stomach disorders. Developed with a commitment to providing effective results
and maintaining safety, this product is poised to transform the lives of
individuals suffering from gastrointestinal issues that have remained unresolved
by conventional medicine.

Our formula specifically targets GERD (Gastroesophageal Reflux Disease) and

related problems, offering a natural and comprehensive approach to
rebalancing gut health. By taking just two capsules daily, individuals can
experience remarkable improvements in their digestive well-being within a short
period of 3 to 6 weeks. One of the key differentiators of the Gastro Rejuvenator
Formula is its ability to provide a cure rather than simply managing symptoms.
Unlike traditional remedies that often require continuous product consumption,
our product offers a definitive solution that eliminates the need for long-term
usage. By addressing the underlying causes of stomach disorders, individuals
can achieve lasting results and regain normal gut health. Safety is a paramount
concern at Newbasstone, Inc. Our formula is crafted with natural and herbal
ingredients that have been extensively researched and tested. As a result, our
product boasts an exceptional record of being side-effect-free, ensuring
individuals can pursue their journey to optimal gut health without any adverse
reactions.

Priced at just $20 for a bottle of 60 capsules, the Newbasstone Inc. Gastro
Rejuvenator Formula offers an accessible and cost-effective solution to
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individuals worldwide. By providing high-quality and impactful products at an
affordable price, we aim to make a significant difference in the lives of those
who have long suffered from common stomach disorders.

Mission & Vision

“Your Window to Strength from Within”

Our mission at Newbasstone, Inc. is to provide individuals worldwide with a

definitive cure for common stomach disorders through our Gastro Rejuvenator
Formula. We are dedicated to revolutionizing gut health by offering an effective,
natural, and side-effect-free solution that empowers individuals to reclaim their
lives and enjoy optimal digestive well-being.

Our vision is to create a world where individuals no longer suffer from the
limitations and discomfort caused by common stomach disorders. We strive to
be at the forefront of the nutritional supplement industry, setting new standards
for addressing gut health and providing innovative products that offer lasting
results. By challenging the status quo and bridging the gap in medical solutions,
we envision a future where everyone can achieve and maintain normal gut
health, leading to enhanced overall well-being and a higher quality of life.

SWOT Analysis

Strengths:
 Efficacy and Cure: The Gastro Rejuvenator/Stress/Mood Formula offers a
highly effective solution for common stomach disorders, providing a
definitive cure within 3 to 6 weeks.
 Herbal and Natural: The product is crafted with herbal ingredients,
ensuring a natural approach to gut health without adverse side effects.
 Competitive Pricing: The affordable price of $20 per bottle makes the
product accessible to a wide range of individuals, increasing its market
competitiveness.
 Founder's Expertise: Clifford W Latshaw, the founder of Newbasstone,
Inc., brings years of experience and knowledge in the nutritional
supplement industry.

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Weaknesses:
 New Market Entrant: As a relatively small company starting out in the
industry, Newbasstone, Inc. may face challenges in establishing brand
recognition and market presence.
 Limited Product Range: Currently, the Gastro Rejuvenator/Stress/Mood
Formula is the company's sole product, limiting diversification
opportunities.

Opportunities:
 Growing Nutritional Supplement Industry: The increasing demand for
health and wellness products presents an opportunity for Newbasstone,
Inc. to tap into a thriving market.
 Rising Awareness of Gut Health: With growing awareness of the
importance of gut health, there is a favorable market environment for the
Gastro Rejuvenator/Stress/Mood Formula to meet the needs of
individuals seeking effective solutions for stomach disorders.
 Expansion into Additional Products: Newbasstone, Inc. has the
opportunity to develop and introduce new products to address other
areas of gut health and expand its product range.

Threats:
 Established Competitors: The nutritional supplement industry is highly
competitive, with well-established companies dominating the market.
Newbasstone, Inc. may face challenges in gaining market share and
competing against established brands.
 Regulatory Compliance: Compliance with industry regulations and
certifications may pose challenges for Newbasstone, Inc., requiring
dedicated resources and expertise.
 Skepticism towards Natural Remedies: Some individuals may remain
skeptical about the effectiveness of herbal products, posing a potential
barrier to market adoption.

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Market Analysis

Herbal Supplements Market

Herbal supplements are non-pharmaceutical, non-food substances marketed to

improve health. Herbalism (herbal medicine, botanical medicine) is the use of
plant-derived substances, and sometimes other environmental substances, to
treat or cure medical conditions. The global Herbal Supplements market was
valued at USD 70 Billion in 2020 and is projected to reach USD 124 Billion by
2028, growing at a CAGR of 6.5% from 2021 to 2028. In recent times, the rising
consumer health concerns, coupled with the growing expenditures on
preventive healthcare products, have augmented the market growth for herbal
supplements. Furthermore, the high prevalence of lifestyle diseases, such as
diabetes, obesity, etc., along with the increasing global geriatric population, has
propelled the demand for dietary supplements for mitigating health risks.
Moreover, the growing demand for personalized medicines, along with the wide
availability of these supplements has further propelled the market growth. Apart
from this, the rising investments in several R&D activities supported by the
launch of newer and innovative herbal products are also driving the growth of
this market. The United States Herbal Supplements Market size was estimated
at USD 2,246.03 million in 2021, USD 2,564.74 million in 2022, and is projected to
grow at a Compound Annual Growth Rate (CAGR) of 10.62% to reach USD
4,116.48 million by 2027.

Gut Health Supplements Market

The global digestive health supplements market size was estimated at USD 8.67
billion in 2018 and is anticipated to expand at a CAGR of 8.8% during the
forecast period. Favorable outlook toward medical nutrition on account of rising
prevalence of digestive diseases coupled with the rising number of weight
management programs is expected to propel the growth. Growing health
awareness has resulted in increasing per capita expenditure on digestive health
supplements in the developed markets. High prevalence of digestive disorders
in Japan, U.S., and several European countries is anticipated to further fuel the
product demand.

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Factors, such as changing eating habits and increased consumption of high-
sodium foods are likely to contribute to high prevalence of gastrointestinal
disorders in the developed, as well as emerging economies. This factor is
anticipated to boost the sales of digestive health supplements in near future.

The United States digestive supplements market is projected to grow at a CAGR

of 7.02% during the forecast period (2022-2027). As an impact of COVID-19, the
market has witnessed a surge in demand for products that provide digestive and
immune health, which may positively impact the market. The market is
witnessing a significant number of new product launches to cater to the growing
demand. For instance, in May 2020, FRISKA LLC, a health and wellness brand,
introduced ten dietary supplements focused on improving gut health.

The high prevalence of gastrointestinal problems, such as heartburn,

constipation, and diarrhea, resulted in an increasing number of consumers
seeking digestive supplements regularly. The paradigm shift toward preventive
digestive health management practices, amid the rising healthcare costs and the
growing burden of lifestyle diseases, is the major factor driving the digestive
health supplements market in the country. Probiotics are the driving force within
the booming digestive health supplement category, followed by enzymes.
People of all age groups are consuming probiotics and enzymes. However, the
major consumption is observed among millennials due to the growing
awareness regarding health and wellness through multi-channel publicity, which
has influenced their consumption pattern to a large extent.

Market Trends

Market Trends in the Herbal and Gut Health Supplement Industry:

1. Growing Demand for Natural and Herbal Products: Consumers are

increasingly seeking natural and herbal alternatives for their health and
wellness needs. The herbal supplement market is experiencing substantial
growth as individuals gravitate towards products with perceived safety,
minimal side effects, and a focus on holistic well-being.

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2. Focus on Gut Health: Awareness of the importance of gut health has surged
in recent years. Consumers are recognizing the crucial role of a healthy gut in
overall well-being, leading to a rising demand for gut health supplements.
This trend is driven by factors such as increased stress levels, poor dietary
habits, and a desire for digestive comfort and improved immunity.

3. Increased Preference for Functional Supplements: Functional

supplements that target specific health concerns, such as gut health, are
gaining popularity. Consumers are seeking products that address their
unique needs and provide targeted solutions, moving away from generic
multivitamins towards specialized formulations.

4. Integration of Science and Research: As the herbal and gut health

supplement market expands, there is a growing emphasis on scientific
research and evidence-based formulations. Consumers are seeking products
that are backed by clinical studies, transparency in ingredients, and proven
efficacy, fostering trust and confidence in the industry.

5. Personalization and Customization: Individuals are looking for

personalized solutions that cater to their specific health requirements. The
rise of personalized nutrition and tailored supplement regimens allows
consumers to address their unique gut health needs, taking into account
factors such as genetics, lifestyle, and pre-existing conditions.

6. Online and E-commerce Growth: The rise of e-commerce has transformed

the herbal and gut health supplement market, providing consumers with
convenient access to a wide range of products. Online platforms offer
extensive product information, reviews, and the ability to compare options,
making it easier for consumers to research and purchase supplements.

7. Regulatory Scrutiny and Quality Assurance: With the increasing popularity

of herbal supplements, there is a greater focus on quality assurance and
adherence to regulatory standards. Consumers are becoming more
discerning about product quality, safety, and transparency, driving

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 manufacturers to prioritize rigorous testing, quality control, and compliance
with industry regulations.
8. Integration of Traditional and Modern Medicine: The herbal and gut
health supplement market is witnessing a convergence of traditional healing
practices and modern scientific approaches. Traditional herbal remedies are
being validated and integrated with scientific knowledge, creating a synergy
that appeals to consumers seeking holistic approaches to health.

These market trends highlight the evolving landscape of the herbal and gut
health supplement industry, with a shift towards natural solutions, personalized
approaches, scientific validation, and a focus on digestive well-being. Companies
operating in this market must stay attuned to these trends to effectively meet
the evolving needs and preferences of consumers.

Target Market

The target market for Newbasstone, Inc. and its Gastro

Rejuvenator/Stress/Mood Formula consists of individuals who are experiencing
common stomach disorders, particularly GERD (Gastroesophageal Reflux
Disease), and seeking an effective and natural solution. The target market can be
defined as follows:

1. Individuals with GERD: People who have been diagnosed with or

experiencing symptoms of GERD, including heartburn, acid reflux,
regurgitation, and chest pain. They are actively seeking relief from these
symptoms and are dissatisfied with traditional remedies or medications that
only offer temporary relief.
2. Digestive Health-Conscious Individuals: Health-conscious individuals who
prioritize gut health and are proactively seeking natural alternatives to
support and maintain a healthy digestive system. They may have a history of
digestive issues or are interested in preventative measures to avoid future
stomach disorders.
3. Alternative Medicine Seekers: Individuals who have explored or are open to
alternative and herbal remedies as a holistic approach to their overall well-

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 being. They prefer natural solutions that align with their beliefs and values,
avoiding long-term dependency on pharmaceutical medications.
4. Consumers Looking for a Definitive Solution: Individuals who are tired of
managing symptoms and are actively searching for a product that offers a
definitive cure for their stomach disorders. They value products that address
the root cause rather than providing temporary relief, enabling them to
regain control of their digestive health.
5. Age and Gender: While common stomach disorders can affect individuals of
all ages and genders, the target market may skew towards adults, especially
those in their 30s to 60s, who are more likely to experience GERD-related
issues.

Marketing Objectives

• Increase visibility and awareness of our new dietary supplement products both
internally and within our community

• Drive internal support for the product. Administrators will continue funding it
and advocating its use.

• Grow reputation through media coverage, testimonials, and benefit stories.

Marketing Strategies

Content Marketing
Putting out helpful and informative content that relates to supplement
components, its benefits and current market trends towards Newbasstone, Inc
attracts website visitors. Content marketing traditionally includes blogging, but
videos and podcasts also count as useful material that leads customers to the
website. So, using brand aligned contents that define Newbasstone, Inc and our
entire business, we will attract not only customers but also the interested
potential users.

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Social Media Presence
Social media is the most important tool now a days to leverage any marketing
strategies. People try out such digestive supplements and share their
experiences, thoughts and outcomes through social media. It’s the most
convenient place to connect with the customers. So, in order to achieving the
best result with marketing, it’s mandatory to build up our social media presence.
Therefore, we will regularly maintain our social medias i.e: Facebook, Instagram,
Twitter to share our contents, customer reviews, brand personalities to connect with
our customers.

Influencer Marketing
Now that our social media platforms are established, we will grow our reach
through influencer marketing. Influencers are people in your industry,
geography, or niche demographic with large online followings. For an herbal
supplement selling company, influencers could come in all forms: food bloggers,
local leaders, news anchors, even a well-known student athlete. Being
something unique with niche market, people mostly trust when they see their
aspired people are having them. So, here in our case, it would be our most
effective marketing strategy.

Word of Mouth Marketing

It might feel like all marketing is digital now, but there is no substitution for
good, old-fashioned networking. Whether having any new product in a small
town or large city, it’s important to get to know the community. It will help us to
spread the word about our product.

Events and Experiences

We are not just selling supplements; we’re creating an experience every time a
new customer walks into our business. So, focusing on that we will understand
the lifestyle of our customers, and create events and experiences that tie
seamlessly into their day. We will be hosting or organizing events like gut health
awareness campaigns, herbal product trade shows etc.

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Sales Channels

E-Commerce Platform: Establish a dedicated e-commerce website where

customers can directly purchase the Gastro Rejuvenator/Stress/Mood Formula.
Provide a user-friendly interface, secure payment options, and detailed product
information. Implement online marketing strategies to drive traffic to the
website and optimize the conversion rate.

Retail Stores and Pharmacies: Forge partnerships with health food stores,
pharmacies, and retail outlets that specialize in natural and herbal products.
Distribute the Gastro Rejuvenator/Stress/Mood Formula through these physical
locations to reach customers who prefer in-person shopping experiences.

Online Marketplaces: Expand the reach by listing the product on popular

online marketplaces, such as Amazon or eBay. This allows customers to discover
and purchase the Gastro Rejuvenator/Stress/Mood Formula while leveraging the
established customer base and logistics infrastructure of these platforms.

Healthcare Practitioner Recommendations: Collaborate with healthcare

practitioners, including naturopaths, nutritionists, and holistic doctors. Educate
them about the benefits and efficacy of the product and encourage them to
recommend the Gastro Rejuvenator/Stress/Mood Formula to their patients.

Direct Sales Representatives: Employ a team of direct sales representatives

who can reach out to healthcare practitioners, health centers, and wellness
clinics to introduce the product and build relationships. These representatives
can educate professionals on the benefits of the Gastro
Rejuvenator/Stress/Mood Formula and secure sales partnerships.

Affiliate Marketing: Implement an affiliate marketing program where

individuals or businesses can earn commissions for promoting and selling the
Gastro Rejuvenator/Stress/Mood Formula through their own networks. Offer
attractive incentives to affiliates to drive sales and expand brand reach.

Corporate Wellness Programs: Target corporate wellness programs and

employee benefit schemes. Partner with companies to offer the Gastro
Rejuvenator/Stress/Mood Formula as part of their wellness initiatives. This can
involve providing discounted rates or customized packages for bulk purchases.

Subscription Model: Implement a subscription-based model where customers

can sign up for regular deliveries of the Gastro Rejuvenator/Stress/Mood

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Formula. This ensures consistent revenue and customer loyalty while simplifying
the purchasing process for customers.

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