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    Nikhil Parakkal
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    This document contains a 20 question questionnaire about the impact of social media on consumer buying behavior. It collects demographic information like age, gender, and occupation. It then asks questions to understand social media usage, time spent, trust, and influence on purchases. Respondents are asked about factors that drive their attention and motivate shopping. They are also asked about preferred online shopping sites and the advantages of social media over traditional media.

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    Study on the impact of social media channels on consumers buying behavior

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    This document contains a 20 question questionnaire about the impact of social media on consumer buying behavior. It collects demographic information like age, gender, and occupation. It then asks questions to understand social media usage, time spent, trust, and influence on purchases. Respondents are asked about factors that drive their attention and motivate shopping. They are also asked about preferred online shopping sites and the advantages of social media over traditional media.

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    © All Rights Reserved
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    7 views6 pages

    QUESTIONNAIRE

    Uploaded by

    Nikhil Parakkal
    This document contains a 20 question questionnaire about the impact of social media on consumer buying behavior. It collects demographic information like age, gender, and occupation. It then asks questions to understand social media usage, time spent, trust, and influence on purchases. Respondents are asked about factors that drive their attention and motivate shopping. They are also asked about preferred online shopping sites and the advantages of social media over traditional media.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 6

    QUESTIONNAIRE

    Study on the impact of social media channels on consumers buying


    behavior

    Name:
    Age Group:
    • Under 18
    • 18-25
    • 25-40
    • 40 & above
    Gender:
    • Male
    • Female
    • Other
    Occupational status:
    • Student
    • Employed
    • Unemployed
    1. Do you use social media?
    • Yes
    • No
    2. You use social media for
    • Shopping
    • Chatting
    • Information
    • Make friends
    • Other
    3. Which of the following type of social media are you using on a daily
    basis?
    • Facebook
    • Instagram
    • Whatsapp
    • Snap chat
    • Other
    4. Time you spent on social media per day
    • 0 hour
    • 1-5 hours
    • 5-10 hours
    • 10 hours or more
    5. Do you pay attention to advertisement on social media websites?
    • Yes
    • No
    • Maybe
    6. Do you trust social media?
    • Yes
    • No
    7. Does social media influence your buying decision?
    • Yes
    • No
    • Maybe
    8. How much of the purchase do you feel was influenced by social media?
    • Below 25%
    • 25%-50%
    • 50%-75%
    • 75%-100%
    9. What is your preferred source of information for buying decision?
    • Company’ website
    • Social media
    • Friends & relatives
    • Advertisements
    • Other
    10. Which type of social media influence your purchase decision?
    • Instagram
    • Facebook
    • You Tube
    • Twitter
    • Blog Post
    • Other
    11.In your opinion which of these factors drives your attention in social
    media?
    • The frequent exposure of products/advertisements
    • Visual elements of advertisements & products
    • How important a product is to me
    • How much a product is liked, commented & shared by others
    • Other
    12.In your opinion which of these factors motivate you to shop through
    social media platforms
    • Low price
    • Saves time
    • Quality of the product
    • Easy to make payment
    • Offers & discounts in social media
    • Other
    13. Which of the following online shopping sites are mostly preferred by you?
    • Flipkart
    • Myntra
    • Amazon.in
    • Other
    14.In your opinion what are the advantages of social media compared to
    traditional media
    • There is more information and easier access
    • Information reliability
    • They save my time
    • Better communication with other consumers and business
    • Other
    15.Do you think that with social media sites, you are able to seek out
    products/services information actively?
    • Strongly agree
    • Agree
    • Neutral
    • Disagree
    • Strongly disagree
    16.Do you agree that, for instance, advertisements/blog posts/ user reviews
    on social media influence you to try new brands/ products/ services?
    • Strongly agree
    • Agree
    • Neutral
    • Disagree
    • Strongly disagree
    17.Do you think that promotions, discounts and deals on social media
    influence consumer behaviour?
    • Strongly agree
    • Agree
    • Neutral
    • Disagree
    • Strongly disagree
    18.Do you agree that you use information available on social media if you
    have uncertainties regarding a purchase
    • Strongly agree
    • Agree
    • Neutral
    • Disagree
    • Strongly disagree
    19.Do you agree that social media has provided more effective platforms to
    new products/services/brands to draw consumer’s attention
    • Strongly agree
    • Agree
    • Neutral
    • Disagree
    • Strongly disagree
    20.Do you agree with the statement that social media increased
    andenhanced my knowledge regarding different products and
    services
    • Strongly agree
    • Agree
    • Neutral
    • Disagree
    • Strongly disagree

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