Digital Product Design

Competitor | Audit
Introduction
The Care sector has many sub-sections within including;
Informal Community Care. Government, General Health
and Social Care, Charities, Work + Employment
institutes, Financial & Legal organizations – Carers trust
fall within the ‘Tech for good’ and Charity sector focused
on Unpaid Carers.

Here is a review of 5 select organizations that have

been identified as having great benefits that CT would
like to emulate.
Bridgid Care (Part of Upstream Health)
Location: Hull Innovation Centre | Org Size: Innovative Start-up | Industry: Care-Tech

Summary

They are a tech-lead organization, meaning they receiving funding from Innovative
charities and funding donors. Doesn’t support Carers rights and not much in terms of
care policy thinking, mainly selling innovation at a cost.

• Social enterprise UK
• Microsoft for Start-Ups
• G-Cloud

Key
• Selling Points (KSP)

• Innovative technologies within health and social care being sold online i.e Hubs,
Watches, Apps (IOT)

Heuristics/Design

• Animations: Lots of simple personable characters and animations, IOT items drawn are
illustrator live traced, created in figma.
• Accessibility: Poor accessibility, user signposting and error recovery.
• Ecommerce: Has nice ‘hastag’ buttons although is not a modern unified framework (very
tech)
‘Get Support’ CTA on homepage Banner

• Innovative technologies within health and social care being sold online i.e Hubs, Watches, Apps (IOT)
• From the homepage they have a ‘Call to Action’ which starts a ‘well-being’ survey – This survey connects to a
well-being hub with one or two pieces of content.
•

Key Personas

• This journey is only aimed at younger Carers and in not as accessible as government-based design standards
• Scores very poorly against most of the Nielsen usability heuristics touchpoints for great UX – System visibility,
User control & freedom, poor overall in terms of accessibility.
Mobilise
Location: Hull Innovation Centre | Org Size: Innovative Start-up (Care-Tech) | Industry: Care-Tech Innovation | Key Stats:

Summary
The Mobilise approach proved effective at engaging under-represented
ethnic groups and young adult carers complementing existing solutions.
Part of Mobilise’s success is the result of an untraditional approach and
offer.
For instance, 56% of engagement with Mobilise happened outside office
hours, meeting the needs of carers at a time convenient to them. The
uptake of the out-of-hours support reflects a need amongst carers for
flexible and personalized support while Mobilise’s ability to efficiently
identify carers early and support them online and at scale suggests its
value as a complementary offer to councils’ existing offline support
available to car – Stirling Reviews. Worked with Camden Carers – To
develop a strategic hospital discharge pathway
Heuristics/Design
•
• UI Design: Designed in figma with a youthful agenda, aswell as highly
Prevalent Social Media marketing strategy (probably email marketing
aswell)
• Primary Banner: Twin CTA Landing page – With Different portals for
each - Looks really fun! Quite true to life, would be interested in
exploring this concept.
• Transparent: Illustrate the cost of joining the service as some kind of
package on the homepage? Good idea – Possibly dangerous?
• They have Trust pilot ratings which I like – However, perhaps they have
not execute this idea well enough – requires UX attention possibly.

Key Selling Points (KSP)

•Digital marketing to discover thousands of Carers

•A range of tools meets the needs of under-represented groups
•High-level peer-to-peer support
•Close partnership with existing Carer support organizations
•Periodic data-led insights reports
Features: Podcast – ‘‘Who Care Wins’ and staff ‘Podcast’ - Would require further funding to maintain a healthy following in terms of updating the blog.
N-Compass
Location: Bury and North East UK | Industry: Working with Bury Carer Hubs| Key Stats: 150 employees | Income: £6,325,86

Summary Accessibility

N-compass have aggressive partnering strategies – They often merge with • Strong attention to accessible needs (best compared to others)
poorly funded care centers and attempt to takeover, instead of supporting
through formal business terms, according to initial report.

They operate in the north of the UK - Originally operating exclusively in

Lancashire, our footprint now also covers Greater Manchester, Cheshire,
Merseyside, Cumbria and Staffordshire.

n-compass is the largest provider of Carers Services in the North of

England with over 40,000 registered Carers.

Design/Heuristics
•
• Users: Designing by great agency who have worked on lots of
government-based products in the past – Design lead / aimed at young
creative crowd.
• Accessible: They have the best accessibility compared to other sites –
including a BSL page, a sign video login with real host.
• UX: I like the consistency, continuity between each page – A very
design-lead website i.e.- Good IA across the site., Nice imagery + creative.

Key Selling Points (KSP)

•
• Offering care services, counselling, wellbeing and advocacy
services – Blended service model with network partners.
Features: (clockwise left to right) - Their network partners are listed on a map, Carer page Splash-pages are quite generic/formulaic, A ‘service’ dropdown in primary
header is a unique feature.
Peopleplus
Location: Nottingham | Org Size: non-public sector based (Large/established)| Industry: Skills for work/Employability sector | Key Stats: 1,317 employees in FY 2020eith
70 million turnover.

Summary

Peopleplus - Employment, Health and Social Care, they are a leading public service
provider of care in the UK with a larger reach then CT.

In Gloucester they operate as care providers, a potential threat. Although they offer
wider range of prison rehabilitation services, awell as education and training,
non-specific to unpaid carers. https://gloucestershirecarershub.co.uk/

Key Selling Points (KSP)
Employer Support
Health & Social Care Support
Looking for a job or training?
Self Employment
Reducing Reoffending
Partnering With Us
Design/Heuristics
• Photography: Good use of photography.
• Navigation: Easy navigation, simple and effective.
• Accessibility: Font size for basic visual
impairments (so average)
• Users: Designed to meet the demands of a wide
• The Navigation changes between
range of workers – much more mature audience E-learning portal and homepage
compared to other 3.
• UX: Large Site map with lots of great content • Huge volume of different partners
strategy and considerations. and client services.
 • Best concern: towards accessibility

• Reviews/Trust from happy customers.

Making Space
Location: Lancashire | Org Size: Established | Industry: Care (Mental Health) | Key Stats: Income £27,039,288 (2019/2020) – 950 employees.

Summary

Making Space – Making Space was founded in 1982 and established in Warrington by David
Lyne, a former development officer with the National Schizophrenia Fellowship to improve the
lives of people with mental health conditions and their carers.

• Region 1: covers Lancashire, Greater Manchester and Cumbria.

• Region 2: covers Yorkshire and the North East.
• Region 3: covers Greater Manchester and independent hospitals.
• Region 4: covers Merseyside.
• Region 5: covers Cheshire and the Midlands.

Key Selling Points (KSP) Design/Heuristics

• Offering care services,
counselling, wellbeing and
advocacy services – Focused
on schizophrenia.
• Designing by great agency who have worked on lots of
government-based products in the past.
• They have the best accessibility compared to other sites –
including a BSL page, a sign video login with real host.
• I like the consistency, continuity between each page – A very
design-lead website i.e.- Good IA across the site., Nice
imagery.
Primary & Secondary Navigation

• Nice navigation for duel functionality – Admin basic

tasks and more customer focused navigation.

• Footer – Has basic Services (Very uncomplicated and

simple)

• UI – Scale up very well – Making local solution appear

very
• Community focused on UK sized scale.