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SEO RANKING

CHECKLIST
WHETHER YOU'RE BUILDING A NEW SHOP OR AUDITING A CURRENT ONE, USE THIS
CHECKLIST PERIODICALLY TO SELF-AUDIT THE OPTIMIZATION OF YOUR SHOP TO ENSURE
THAT YOU'VE GOT THE BEST CHANCE OF HITTING ALL THE MARKS WITH ETSY RANKING.

RELEVANCY: LISTING QUALITY:

Listing keywords are accurate and


ALL 13 tags in use for each listing
targeted towards your niche
Most of the 140 title characters
Each listing has a video
are used, with the most relevant
keywords in the front
High quality first listing photo
Long tail keyword phrases are
utilized in titles and descriptions All 10 photo spaces are being
Niche-related keywords are utilized when possible
utilized in the first 1-2 sentences
of listing descriptions
Relevant attributes selected in
listings CUSTOMER & MARKET EXPERIENCE:

Relevant categories selected in Messages are being responded to


listings within 24 hours

Store policies are complete

SHIPPING PRICE: Processing time is accurate based


on print provider dates
When possible, reduced or free
shipping is offered. Shipping time is accurately
reflected
*This is not a requirement, but it is
part of Etsy's algorithm. Shop Sections, Announcement,
and About are completed
Shop FAQ section added with
answers to common questions
UNIQUE TO PRINT ON DEMAND:
Keywords have been audited with
All Printing Partners are identified USPTO.gov to ensure no
and selected. trademark issues

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