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Document 2
Document 2
Question 3
CODES
Source 1: interview with CEO HEMA Descriptive Thematic Pattern
I (interviewer): Now suppose you send a number of people Gay gender Employm
abroad for a large assignment. But the client says, we don't employees diversity ent of
want to do business with gay employees. And we expect you
to also put in writing, the people who come here not be
gender-
homosexual. Do you do that? related
minorities
CEO HEMA: well look, it goes both ways. I think on the one
hand, if you go to another country, you should be 'the country's
honor,' the country's wise I would say. so you can, well you can
say I'm very attached to my princples, I don't do any of that. Adoption Operation
country's
but, I think on the other hand you also have to have the respect
honour of of the firm
to adapt to the ways of such a country. You are not on a Different
mission to change that country. You are on a mission to make
Different internatio
that business better.
principles cultures nally
I: But then the bottom line is that you cannot direct your gay
workers.
CEO Hema: I wouldn't do that anytime soon. If it were down to
that level of principle, then I would really think about it
carefully whether we would really want to do that.
CODES
Source 2: Part sustainability report 2018 HEMA Descriptive Thematic Pattern
Here you place the pieces of text from the sustainability Sustainabili Sustainabl
report Integration ty measures e structure
the
of of the
CEO as the sustainability sponsor, the subject is anchored
in the management approach. In the coming years, it will
managerial company
become an even more important part of our strategy. approach
The world around us is changing rapidly. An example is with
the scarcity of certain raw materials. As a company we sustainabilit
feel obliged to minimize our negative impact and maximize y,
our positive impact where we can. . How do we make our Maximizing
designs as sustainable as possible and which are the best for net-
materials to use? How can we make it easy for people positive
to maintain a sustainable lifestyle? What does sustainable
impact,
innovation mean for HEMA? And how do we make steps
towards circularity? affordability
a constant search in which we look into the right ,
working conditions, the availability of sustainable materials, collaboratio
the latest developments and of course affordability, n,
boration with other parties is therefore essential.
Sustainable
product
rowing world population, the consumption of plastic will increase over the coming
decades. Because we use plastic and there is no good alternative yet we as a retailer have
to start using it more responsibly. To ensure that we take our responsibiltiy, we have drawn
up a plastic policy and set targets for the plastic we use in our products and packaging.
You can find plastic in our hard goods and as polyester in
clothing. We also make a distinction between single-use Renew-able
products such as straws, stirrers, cotton buds and confetti and
longer use products such as toys and storage boxes. For single-
source,
use plastic products, we have set ourselves the goalto find plastic-free Sustainable
more sustainable alternatives where possible by 2020, to society,
prevent single-use plastic from ending up in the environment as materials,
litter. We are taking action earlier and with more ambition than reuse, waste
the European regulation on single-use plastic that is expected recyclability reduction
to come into force in 2021. In 2018, we had nine product ranges
of single-use plastic products.
For all other plastic or polyester products such as hard goods Sustainable
and clothing, we have set a target of using only recycled or
renewable alternatives by 2025 lso want all our consumer packaging product
to be 100% recyclable by 2025. An example of how we want to reduce single-use plastic
use is by encouraging reuse. In
All our products are certified by one of the well-known labels: UTZ, Rainforest Alliance
and Fairtrade. In 2018, we sold more Fairtrade tea than the prior year, resulting in a higher Sustainable
Fairtrade premium for the tea plantation workers. Sustainable company
Our policy for all our food products containing palm oil is that they must be certified External measures
according to the Roundtable on Sustainable Palm Oil standard (RSPO). structure
independent
One of the most important points of the standard is that there may be no deforestation
labelling,
products
independent
of
deforestation Sustainable
every year, HEMA continues to take steps to increase its understanding product
of our various supply chains. One of our ambitions for 2018 was to make
our various supply chains even more transparent. In addition, HEMA
and an external party conducted factory inspections (our preferred term is
‘audits’) at our production sites. Transparency
of supply
chains,
factory
word ‘better’ can be split into three components: inspections Sustainable
• with measures
better for the environment: unpartisan
reducing the negative impact on the environment as much as possible.
• parties
better for people:
increasing the social impact of our product development. Sustainable
• company
better for consumers:
Re-use of
a sustainable product is easy to use and designed to last. products, structure
We are also developing more circular products. An example is turning Pollution
old candles into new ones. Because some candles are shown less love in reduction,
sustainable
their first life, we like to give them a second chance. We do this in positive social
collaboration with Stichting Amerpoort. They offer people with disabilities
social impact, impact
work.
longevity of a
product,
circularity,
collaboration
Efficient
We are constantly looking into ways of optimising the transport from logistics
our distribution centre to stores. We opened more stores in 2018 but have planning, Optimized
driven fewer kilometres thanks to more efficient logistics planning.
In addition to cost reduction, this also results in fuel savings of 3.4%
employee distribution
adually replacing our vehicles training,
with environmentally friendly alternatives, we have reduced nitrogen
dioxide emissions by more than 50% over the past year. Our drivers also
emission
apply a more conscious driving style and we regularly have our trucks reduction
checked for optimum use, so that they cause as few emissions of harmful
substances as possible and are economical in their fuel consumption. Sustainable
.
company Sustainable
Reduction in
practises company
A works to combat food waste. Our ambition is to reduce foodwaste wastefulness,
by 15% in 2020 (sales value of fresh products) compared to 2017. By giing stores more
structure
entrepreneurs
space for entrepreneurship, they will
be able to respond better to the local needs of our customers and
hip
contribute to reducing the amount of food waste.