3/8/23, 7:59 PM Impact of New Indian Brands over Global brands

1.  Which brands would you prefer more while shopping?

Mark only one oval.

local brands

global brands

2. How often do you prefer buying a foreign brand's product?

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Once a week

Twice a week

Thrice a week

Everyday

3. If, You prefer local brands more, Why so?

Mark only one oval.

Pricing

Quality

Trust

Ease of availability

NA

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3/8/23, 7:59 PM Impact of New Indian Brands over Global brands

4. Answer the questions for the following parameters : 

(5-Strongly Agree, 4-Agree, 3-Neutral, 2-Neutral,1-Disagree, 0-Strongly
Disagree)

Foreign branded products do have a premium Quality

Mark only one oval.

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3/8/23, 7:59 PM Impact of New Indian Brands over Global brands

5. Foreign Brands are reasonably priced

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3/8/23, 7:59 PM Impact of New Indian Brands over Global brands

6. I believe buying foreign brands will increase my social status

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3/8/23, 7:59 PM Impact of New Indian Brands over Global brands

7. I will recommend my friends to buy local brands to contribute more towards our
economy.

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3/8/23, 7:59 PM Impact of New Indian Brands over Global brands

8. I always look for foreign brands while shopping.

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3/8/23, 7:59 PM Impact of New Indian Brands over Global brands

9. My purchases are heavily inclined towards my patriotic views.

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3/8/23, 7:59 PM Impact of New Indian Brands over Global brands

10. When I buy local brands I feel secure about my value for money.

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3/8/23, 7:59 PM Impact of New Indian Brands over Global brands

11. The retail stores of foreign brands provide an exotic experience which is seldom
seen in the stores of local brands.

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3/8/23, 7:59 PM Impact of New Indian Brands over Global brands

12. I think in developing countries like India, it will take a long time for foreign brands
to emerge in the Local Market.

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C'MON!!

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3/8/23, 7:59 PM Impact of New Indian Brands over Global brands

13.  What according to you is most important while launching a Global brand in
Indian market ?

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Strong distribution channels

Detailed Marketing strategy

Selection of appropriate Markets

All of the above

14. Cultural differences play a significant role while launching a brand Locally, do
you agree?

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Yes

No

Maybe

Not much

15. Where do you Prefer shopping for day to day needs?

Mark only one oval.

Nearby Retail Store

Supermarket/ Hypermarkets

Online shopping

Others

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3/8/23, 7:59 PM Impact of New Indian Brands over Global brands

16.  How many Global Brands are you aware of?

Mark only one oval.

More than 4

17. Do you think Global Brands can get justice, if Launched in Indian Markets?

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Yes

No

Maybe

18. If You get a  chance to launch a global product into the Indian market, what's
your take over it?

Mark only one oval.

yes

No

maybe

19. Name :

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3/8/23, 7:59 PM Impact of New Indian Brands over Global brands

20. Gender

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Female

Male
Other:

21. Age:

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Below 21

21-30

31-40

41-50

51-60

22. Education

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Graduation

Post Graduation

Other

23.  Household Income

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Below 60,000 annum

60,000-70,000 annum

70,000-80,000 annum

Above 80,000 annum

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3/8/23, 7:59 PM Impact of New Indian Brands over Global brands

24. Occupation

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Student

Working Professional

Business

Homemaker

25.  Marital Status:

Mark only one oval.

Married

Unmarried

26.  Household Size:

27. Current Location:

Mark only one oval.

Mumbai

Outside of Mumbai

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3/8/23, 7:59 PM Impact of New Indian Brands over Global brands

You are the best!! 

Thank you !

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