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“Communication Models”
WHAT IS COMMUNICATION
MODEL?
2) Conducting research
S - Source
The source in other words also called the sender is the one from
whom the thought originates.
M - Message
When an individual converts his thoughts into words, a message is
created. The process is also called as Encoding.
C - Channel
Channel - Channel actually refers to the medium how the
information flows from the sender to the receiver.
R - Receiver
When the message reaches the receiver, he tries to understand
what the listener actually wants to convey and then responds
accordingly. This is also called as decoding.
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SHANNON AND WEAVER MODEL OF
COMMUNICATION
• Shannon and weaver model simply proposes that a
message actually originates from the person who
gets the thought or has the information.