Demand Spring E-Book

Marketo (MaaS)

as a Service
What it is, and why you need it!
DEMAND SPRING // MARKETO AS A SERVICE (MAAS): WHAT IT IS, AND WHY YOU NEED IT!
 As a Marketing Operations
Executive you are building out
a set of marketing processes
and a technology stack that is
the glue to everything Marketing
is trying to achieve.
You have the best job in the company, but it’s also
filled with tight timelines, limited resources, and 8,000
technology vendors trying to sell to you. Every. Day.

You need a Revenue Marketing partner who can help

you separate the contenders from the pretenders.

DEMAND SPRING // MARKETO AS A SERVICE (MAAS): WHAT IT IS, AND WHY YOU NEED IT!
 Marketo as a Service (MaaS)
is a modular offering that
provides you with everything
you need to get the full value
out of Marketo.
As one of Marketo’s top partners, Demand Spring
has deep platform knowledge and experience.

Marketo as a Service provides you with expert

resources to onboard, execute, and measure
Marketo programs.

DEMAND SPRING // MARKETO AS A SERVICE (MAAS): WHAT IT IS, AND WHY YOU NEED IT!
 START-UPS & SCALE-UPS The starting price of each package includes programs with

MaaS Pricing Packages

a maximum of 5 assets (emails and/or landing pages).

Each package can range up depending on your specific requirements -

up to 12 assets per program (emails or landing pages).

01 — 02 — 03 — 04 —
The Essentials The Expanding The Established The Elaborate

IDEAL FOR IDEAL FOR IDEAL FOR IDEAL FOR

Early-Stage Companies Growing Businesses Mid-Sized Orgs & BUs Fortune 2000

+ 10 Programs per month + 20 Programs per month + 50 Programs per month + 100 Programs per month
+ Litmus Testing + Litmus Testing + Litmus Testing + Litmus Testing
+ 1 Nurture Program + 2 Nurture Programs + 2 Nurture Programs + 2 Nurture Programs
+ A/B Testing + A/B Testing + A/B Testing + A/B Testing
+ Monthly Analytics Review + Monthly Analytics Review + Monthly Analytics Review + Monthly Analytics Review

Starting at $4,000/mth Starting at $6,500/mth Starting at $10,500/mth Starting at $16,000/mth

DEMAND SPRING // MARKETO AS A SERVICE (MAAS): WHAT IT IS, AND WHY YOU NEED IT! *One language per program, max number of five emails per program. Prices are in USD.
 Program execution is the base
Demand Spring's Marketo offering in every MaaS engagement.

specialists are experts. You may choose to add-on any of our

following services: data governance,
Not only have we mastered program strategy support, content
strategy and development services.
best practices, we're
ahead of the curve working Program
Execution
Content

with our clients on next

practices.
Data Strategy
Governance Support

DEMAND SPRING // MARKETO AS A SERVICE (MAAS): WHAT IT IS, AND WHY YOU NEED IT!
 + Marketo as a Service equals 75% of the
The Value cost of a fully loaded employee headcount

+ We can provide coverage for capacity

of MaaS

gaps caused by attrition, parental leave,
or program surges

+ Our certified Marketo experts provide high

quality program execution, and ensure you
meet your deadlines

+ Demand Spring has a customer NPS of 95/100

+ We become an extension of your team,

and partner with you to get the most out
of your Marketo instance

+ The extensive knowledge base that our

team holds becomes available to you,
and we strive to make your marketers
stand taller!

DEMAND SPRING // MARKETO AS A SERVICE (MAAS): WHAT IT IS, AND WHY YOU NEED IT!
 Investment
Program Onboarding Nurture
Execution Strategy

Details
MaaS comes in 6, 9, and 12-month terms.
Any contract less than six months in
duration will incur an onboarding fee. Data Content Program
Governance Development Strategy
Program Execution must be purchased Support
in all MaaS engagements.

Add-on options include nurture strategy,

content development, data governance,
and program strategy development.

6
Months
9
Months
12
Months

DEMAND SPRING // MARKETO AS A SERVICE (MAAS): WHAT IT IS, AND WHY YOU NEED IT!
 Project Timeline
– First Month
WEEK 01 WEEK 02 WEEK 03 WEEK 04

Kickoff Marketo Complete Start

& Onboarding Assessment Optimization Execution

Discuss results of
assessment and any
Complete discovery optimization needed The project now
and initiate Marketo prior to starting We are commences at full
assessment. execution. almost there….. throttle!

DEMAND SPRING // MARKETO AS A SERVICE (MAAS): WHAT IT IS, AND WHY YOU NEED IT!
 Full Marketing
Support

DEMAND SPRING // MARKETO AS A SERVICE (MAAS): WHAT IT IS, AND WHY YOU NEED IT!
 The Revenue
Marketing System
As a full service Revenue Marketing Consultancy,
we can also help with:

The
+ Buyer persona and buyer journey mapping
RMS
+ Sales and marketing alignment
+ ABM strategy and execution
+ Content strategy and development
+ Website optimization
+ Paid search and social management
+ MarTech design and implementation

DEMAND SPRING // MARKETO AS A SERVICE (MAAS): WHAT IT IS, AND WHY YOU NEED IT!
 Our Integrated Revenue
Marketing Services
Understand Align Engage Understand
Through primary research Our strategy and executive Our campaign planning, Our Marketing Technologists
and data analysis we help you advisory services help you content and digital services help you design, implement,
understand what your buyers optimize alignment and help you drive engagement, optimize, and run your
are THINKING, FEELING, & measurement to deliver education, inspiration and MarTech stack.
DOING throughout the buyer optimal productivity and conversion throughout the
journey. results. client lifecycle.

Buyer Journey Mapping R.M. Strategy Assessment Campaign Planning MarTech Stack Design
Buyer Persona Analysis Executive Coaching ABM Planning Marketo
Golden Path Analysis Marketing & Sales Alignment Content Audit & Strategy Drift
Metrics Alignment Content Development Uberflip
Operating Model Evaluation SEO/SEM RingLead
Digital Optimization Voicify
Nurture Strategy 6Sense

DEMAND SPRING // MARKETO AS A SERVICE (MAAS): WHAT IT IS, AND WHY YOU NEED IT!
 Our Marketo
Creds
Marketing Automation is in our DNA.
We were early adopters of it in the
stone ages of 2005!
Implemented several of Marketo’s
biggest, most complex deployments.
One of a select number of trusted
partners in which Marketo
professional services uses for
outsourcing.
Deep team of strategy, technology,
and content marketers who enable
holistic deployments.
DEMAND SPRING // MARKETO AS A SERVICE (MAAS): WHAT IT IS, AND WHY YOU NEED IT!
“Our relationship with Demand Spring is
extremely collaborative. Even if an obscure
We have implemented and run
Marketo for clients such as:
or somewhat unique question comes up,
we know Demand Spring’s team will have
advice and guidance for us. Being able to
rely on their feedback and advice when we
need it is so valuable.”
Delia Garced, Senior Demand
Generation, Waters
“In my experience working with Demand
Spring leaders, they come to the table with
revenue marketing insight and guidance
that’s both strategic AND actionable.”
Lindsay Cournoyer, Senior Director,
North America, Rapid7
and more....
 Email & Landing
Page Content
Support
Our content team are experts in best practices for
emails, landing pages, and all your campaign needs.
From copy to creative, we can design a strategy and
offers that will drive your prospects through the pipeline.

Each campaign is prices specifically for your needs,

and may incur an additional fee. This can include copy,
design, and offer content.

Clients:

DEMAND SPRING // MARKETO AS A SERVICE (MAAS): WHAT IT IS, AND WHY YOU NEED IT!
 Next Steps
1 Address any questions or concerns.

2 Demand Spring to provide Scope of Work.

3 Begin project. Change the world together.

DEMAND SPRING // MARKETO AS A SERVICE (MAAS): WHAT IT IS, AND WHY YOU NEED IT!
 Driving Revenue Marketing
Get started today
results takes deep insight, Tina Groulx
experience, and teamwork. Manager, Marketing
Technology Practice
tina@demandspring.com

Trust us. We’ve been doing

Contact Tina
it for more than 20 years.

ABOUT DEMAND SPRING VISIT DEMANDSPRING

Demand Spring is a Revenue Marketing consultancy that helps marketing organizations stand taller.
Our team of Revenue Marketing Strategists, Content Marketers, and Marketing Technologists help our
clients transform their marketing practices, deliver exceptional customer experiences, and drive revenue.

DEMAND SPRING // MARKETO AS A SERVICE (MAAS): WHAT IT IS, AND WHY YOU NEED IT!