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CHAPTER 3

Research Methodology

Data Gathering

This study made used of descriptive kind of quantitative research design, utilizing the

questionnaire as the main tool in gathering data. This research design a is method that attempts to

collect quantifiable information for statistical analysis of the population sample. It is a popular

market research tool that allows us to collect and describe the demographic segment’s nature.

Researchers used this type of research because it could easily help them determine the

disturbance factors of traffic flow to communities in Laoag City.

Population and Sampling

The target population for this study includes the people who live and go in the city. The

sampling method that was used in this study is the Convenience Sampling which is selected

based on availability and willingness to take part.

The respondents of this study were the people who are living in the city. The researchers

chose the participants because researchers wanted to help them to be aware and know the

disturbance factors of traffic flow in Laoag City.

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