Direction. Read and understand the questions carefully.

Encircle the
letter of the correct answer.
1. What is the origin Latin word of communication which means” to
share” or “to divide out”?
a. comunis b. commus c. communare d. communicare
2. When two of your closest friends tends to distance themselves
from each other, it tells you something is off. This is non-verbal
communication called________.
a. Appearance b. Proxemics c. olfactory d. Gustatory
3. Which communication process that the message sent and received
are open to various interpretations based on the context of the
receiver?
a. Publicity model c. Transmission model
b. Reception model d. Ritual or expressive model
4. Which of the following is channel of information according to Berlo’s
model?
a. Seeing, hearing, touching, smelling, tasting
b. Element, structure, content, treatment, code
c. Text, audio, video, texture, scent, and actions
d. Communication skill, knowledge, attitude, sociocultural system
5. What skill of a person that possess the ability to evaluate the
information one has and shares?
a. Thinking c. analytical thinking
b. Critical thinking d. critique thinking

6. What is the ability to identify, understand, interpret, create,

communicate and compute using printed and written materials?
a. Media and Information Literacy c. Information Literacy
b. Media Literacy d. Technology Literacy
7. What is the skill that allows a person to recognize when information
is needed and how she/he will be able to access, locate, evaluate, and
use it effectively?
a. Media Literacy c. Technology Literacy
b. Information Literacy d. Media and Information Literacy
8. What ability to use digital technology, communication tools or
networks to locate evaluate, use, and create information?
a. Media Literacy c. Technology Literacy
 b. Information Literacy d. Media and Information Literacy
9. Which communication process that the message sent and received
are open to various interpretations based on the context of the
receiver?
a. Publicity model c. Transmission model
b. Reception model d. Ritual or expressive model
10. How does communication, information and media relate to each
other?
a. Information help communication to media.
b. Communication needs information and media.
c. Media is the channel of information for communication.
d. Media serves as a source and channel for relaying information,
which will be a content during the communication process.
11. Which of the following is does NOT exhibit critical thinking skills?
a. Evaluate the adequacy of an argument.
b. Give and receive criticism constructively
c. Articulate a complex position with addition to his/her
assumptions.
d. Recognizes facts, inferences, and opinions and use each
appropriately.
12. How does best communication and media functions?
a. Serve as a channel for the advocacies.
b. Inform citizens of what is happening around.
c. Provide platform for public political discourse.
d. All of the above.
13. Which theory does Marshall McLuhan believes to, that states society
is driven by changes in media and communication technology?
a. Cultural determinism c. Society determinism
b. Technological determinism d. Communication determinism
14. What is the dominant sense was used during literacy age?
a. Hearing b. sight c. Touch d. Smell

15. Which type of media that have a high level of user interactivity, that
make the user experience dynamic such as video game and social
media?
a. Hot media b. warm media c. cold media d. New Media
16. Which if the following is an example of traditional media?
 a. Book, magazine, newspaper c. cinema cassettes, video tapes
b. Facebook, tiktok, Instagram d. Netflix, dramacool, kissanime
17. It is considered as the most efficient way to communicate large
audience because of its capacity to relay the message across cultures
and distance.
a. Film/cinema c. Print media
b. Broadcast media c. Video games
18. It is considered as “household” media?
a. Film/cinema c. Print media
b. Broadcast media d. internet
19. It also called “young people’s media” as FM stations cater the music
taste of the younger generation.
a. Internet b. television c. computer d. Radio
20. It causes the dissemination information to go worldwide.
a. Internet b. television c. computer d. radio
21. What is the combination of two or more forms of media?
a. Internet b. convergence c. radio d. tv
22. How does the new media become globally networked, which greatly
increased the virtual participation compared to traditional media?
a. By having the internet
b. By explosion of social media
c. By wide availability of gadgets
d. By the desires of the user to communicate
23. Which type of source does research papers, newspaper and magazine
belong?
a. Primary b. Secondary c. Tertiary d. Quaternary
24.

Describe how communication is 4 /

influenced by media and information
Identify the similarities and 4 /
differences between and among
media
literacy, information literacy, and
technology literacy
Discuss responsible use of media and 4 /
information
Explain how the evolution of media 4 /
from traditional to new media shaped
the values and norms of people and
society
Compare and contrast how one 4
particular issue or news is presented
through the different types of media
(print, broadcast, online)
Contrast indigenous media to the 4
more common sources of information
such as library, internet, etc.
Present an issue in varied ways to 4
disseminate information using the
codes, convention, and language of
media
Cite practical situation when to apply 4
knowledge in intellectual property,
copy right, and fair use guidelines
Create a campaign add to combat 4
digital divide, addiction, and bullying
a. It is the physical objects used to communicate with or the mass
communication through physical objects such as radio, television
and computers?
a. Technology c. Transition Media
b. Media d. Mass communication
b. A broad term that covers processed data, knowledge derived from
study, experience, instruction, signals or symbols.
a. Data b. Technology c. Media d.
Information
c. It is the ability of an individual to responsibly, appropriately and
effectively use technological tools?
a. Media literacy
b. Technology literacy
c. Information literacy
d. Media and information literacy
d.