2nd Summative Test in MIL

I. Direction. Read each question carefully. Write the letter of the correct answer in a separate sheet.
1. Who is the famous of the phrase “the medium is the message’?
a. Marshall McLuhan b. McQuail c. McNair d. Winston
2. It refers to forms requiring little involvement from the audience.
a. Media b. hot media c. cold media d. cool media
3. A type of media with high level of interactivity where the experience is more dynamic and the audience is
more involved.
a. Media b. hot media c. cold media d. cool media
4. A period in the history of communication where hearing was the predominant and most valuable sense of
reception.
a. Tribal age b. literacy age c. print age d. digital age
5. The period where the sense of sight was dominant.
a. Tribal age b. literacy age c. print age d. digital age
6. A period where the sense of sight was dominant.
a. tribal age b. literacy age c. heater d. print age
7. A media that is limited and the sense receptors used are very specific
a. hot media b. cool media c. traditional d. New Media
8. A category of new media where video and computer-based games
a. Interpersonal communication media c. Interactive play media
b. Information search media d. Collective Participatory media
9. In this theory, McLuhan believed that technology shapes the culture, politics and history of a society since
humans are adaptive to it.
a. Technological determinism b. Tribal age c. Cultural Determinism d. Traditional determinism
10. The future of information age where everything can be controlled remotely.
a. Information age b. electronic age c. literacy age d. infrastructure age

2nd Summative Test in MIL

I. Direction. Read each question carefully. Write the letter of the correct answer in a separate sheet.
1. Who is the famous of the phrase “the medium is the message’?
b. Marshall McLuhan b. McQuail c. McNair d. Winston
2. It refers to forms requiring little involvement from the audience.
b. Media b. hot media c. cold media d. cool media
3. A type of media with high level of interactivity where the experience is more dynamic and the audience is
more involved.
b. Media b. hot media c. cold media d. cool media
4. A period in the history of communication where hearing was the predominant and most valuable sense of
reception.
b. Tribal age b. literacy age c. print age d. digital age
5. The period where the sense of sight was dominant.
b. Tribal age b. literacy age c. print age d. digital age
6. A period where the sense of sight was dominant.
b. tribal age b. literacy age c. heater d. print age
7. A media that is limited and the sense receptors used are very specific
b. hot media b. cool media c. traditional d. New Media
8. A category of new media where video and computer-based games
c. Interpersonal communication media c. Interactive play media
d. Information search media d. Collective Participatory media
9. In this theory, McLuhan believed that technology shapes the culture, politics and history of a society since
humans are adaptive to it.
b. Technological determinism b. Tribal age c. Cultural Determinism d. Traditional determinism
10. The future of information age where everything can be controlled remotely.
b. Information age b. electronic age c. literacy age d. infrastructure age
II. True or false. Write the word T if the statement is true, F if it is false.
1. Media, whether traditional and new, has a role to play in the proper functioning of a democratic
society.
2. Communication and media serve as the channel for the advocacy of political viewpoints.
3. Telephone and mobile phone are example of collective participatory media.
4. The printing press was invented in the electronic age.
5. Traditional age are those forms from tribal age to electronic age of McLuhan’s map.
6. Technological determinism explains that inventions are made due to an arising need in the society.
7. Communication and media inform citizen of what is happening around them.
8. The internet and the world wide web become repositories or sources of a vast collection of
information.
9. Literacy age a combination of hearing and touch is involved.
10. In new media age sight is a predominant sense.
III. Enumeration. Give what is asked.
1. Ages of media (5pts)
2. Categories of new media (4pts)
3. Category of media (2pts)

II. True or false. Write the word T if the statement is true, F if it is false.
1. Media, whether traditional and new, has a role to play in the proper functioning of a democratic
society.
2. Communication and media serve as the channel for the advocacy of political viewpoints.
3. Telephone and mobile phone are example of collective participatory media.
4. The printing press was invented in the electronic age.
5. Traditional age are those forms from tribal age to electronic age of McLuhan’s map.
6. Technological determinism explains that inventions are made due to an arising need in the society.
7. Communication and media inform citizen of what is happening around them.
8. The internet and the world wide web become repositories or sources of a vast collection of
information.
9. Literacy age a combination of hearing and touch is involved.
10. In new media age sight is a predominant sense.
III. Enumeration. Give what is asked.
1. Ages of media (5pts)
2. Categories of new media (4pts)
3. Category of media (2pts)