AFUZA AL MA'RUF

PERFORMANCE
MARKETING
EXPERT
4+ years experienced in Google, Facebook,
Instagram, Tiktok & Linkedin advertising

2022
 AFUZA AL MA'RUF

ABOUT ME
My name is Afuza Al Ma'ruf, I have 5+ years of experience in
Digital Marketing, especially in Performance Marketing. I
have experience in Leadership a team.

My biggest ad project was delivering campaign of beauty &

health product with spend of IDR 500 Million and generate
IDR 2,5 Billion in Facebook while spent IDR 300 Million and
generate IDR 1 Billion in TikTok.

I'm ready to help reach your goal and scale up your

business with performace marketing.

Call me Afuza
And my love language
is HIGH ROAS
 AFUZA AL MA'RUF

EXPERIENCE

PT. OUZEN ANUGERAH

DAEHONG COMMUNICATIONS INSPIRA GROUP
INDONESIA
INDONESIA PERFORMANCE MARKETING SPECIALIST
PERFORMANCE MARKETING SPECIALIST
DIGITAL ADS OPTIMIZER
Feb 2021 - Mar 2022 Feb 2021 - Mar 2022 Sep 2019 - Jun 2021

OCT 2022 - DEC 2022 Nov 2020 - Apr 2022

NUTAPOS AKSORO SABDA NUSANTARA

DIGITAL ADVERTISING STRATEGIST DIGITAL MARKETING SPECIALIST
(FREELANCE)
 AFUZA AL MA'RUF

SKILL & ABILITIES

PERFORMANCE CONTENT CREATION

GOOGLE ADS, FACEBOOK ADS, INSTAGRAM CANVA, ADOBE PREMIER
ADS, TIKTOK ADS, LINKED ADS

ANALYTICS MARKETING AUTOMATION

GOOGLE ANALYTICS, GOOGLE DATA KIRIM.EMAIL, ORDER ONLINE
STUDIO

KEYWORD RESEARCH CONVERSION RATE OPT

SEMRUSH, GOOGLE TRENDS GOOGLE OPTIMIZE, HOTJAR

LANDING PAGE
WORDPRESS, ELEMENTOR, MOBIRISE
 AFUZA AL MA'RUF

NOTABLE PROJECT

FACEBOOK ADS PROJECT

INSTAGRAM ADS PROJECT

GOOGLE ADS PROJECT

FACEBOOK ADS PROJECT AFUZA AL MA'RUF

CLIENT: COLUS MEN

OBJECTIVE
Bring traffic too generated leads and
sales to Colus Men landing page with
high RoAS
PERIOD
Sep 2019 - Jun 2021

RESULT
Cost per
Sales RoAS
Lead

39% 5.2 56%


FACEBOOK ADS PROJECT
CLIENT: COLUS MEN
RESULT SCOPE OF WORK
Advertise for male skincare product
(Colus Men) with total spent of
approximately IDR 30 - 35 Million a
month
Create, split test 6 - 15 and scale
up ads everyday which generate
200-400+ leads daily.
Advertise Colus Men in Facebook
which generated 7k++ likes &
600++ comments
TOOLS
AFUZA AL MA'RUF
Develope & execute digital
strategic plan.
Design and copywriting for
Facebook ads
Optimize the campaign,
analyze, measure and
report performance of the
ads
FACEBOOK ADS PROJECT AFUZA AL MA'RUF

CLIENT: COLIS BEAUTE

OBJECTIVE
Bring traffic too generated leads and
sales to Colis Beaute landing page
with high RoAS
PERIOD
Sep 2019 - Jun 2021

RESULT
Cost per
Sales RoAS
Lead

23% 4.5 56%


FACEBOOK ADS PROJECT
CLIENT: COLIS BEAUTE
RESULT SCOPE OF WORK
Advertise for female skincare
product (Colis Beaute) with total
spent of approximately IDR 35 - 40
Million a month
Create, split test 6 - 15 and scale
up ads everyday which generate
200-400+ leads daily.
Advertise Colus Men in Facebook
which generated 15k++ likes & 1k++
comments
TOOLS
AFUZA AL MA'RUF
Develope & execute digital
strategic plan.
Design and copywriting for
Facebook ads
Optimize the campaign,
analyze, measure and
report performance of the
ads
FACEBOOK ADS PROJECT AFUZA AL MA'RUF

CLIENT: AKSORO SABDA NUSANTARA

OBJECTIVE
Bring traffic too generated leads and
sales to Aksoro landing page with
high RoAS
PERIOD
Nov 2020 - Apr 2022

RESULT
Cost per
Sales RoAS
Lead

41% 10.2 80%

GOOGLE ADS PROJECT AFUZA AL MA'RUF

CLIENT: LOTTE MART POINT

OBJECTIVE SCOPE OF WORK

Generate app install Copywriting for Universal
App Campaign
PERIOD
May 2022 Optimize the campaign,
analyze, measure and
RESULT report performance of the
Generate of Cost per ads
CTR Install
total install
TOOLS

3.9% 22% 56%

GOOGLE ADS PROJECT AFUZA AL MA'RUF

CLIENT: LOTTE MART MALL

OBJECTIVE SCOPE OF WORK

Bring traffic to Lotte Mart Copywriting for Search
Mall website Engine Marketing
Keyword research
PERIOD
JUN 2022 Optimize the campaign,
analyze, measure and
RESULT report performance of the
CTR Conversion Link click ads

21% 77 14,373 TOOLS

GOOGLE ADS PROJECT AFUZA AL MA'RUF

CLIENT: LOTTE MART INDONESIA

OBJECTIVE SCOPE OF WORK

Bring traffic to Lotte Mart Copywriting for Google
Indonesia website Display Network
Brief design for GDN ads
PERIOD
JUN - JUL 2022 based on research and
performance insight
RESULT Optimize the campaign,
CTR Conversion Link click analyze, measure and
report performance of the
ads
2.93% 77 1,745,751
TOOLS
GOOGLE ADS PROJECT AFUZA AL MA'RUF

CLIENT: LOTTE CHOCOPIE

OBJECTIVE SCOPE OF WORK

Reach a broad audience
and build awareness
PERIOD
MAR 2022 - NOW
Optimize the campaign,
analyze, measure and
report performance of the
ads

RESULT
CPM impressions

45% 41,217,901
TOOLS
GOOGLE ADS PROJECT AFUZA AL MA'RUF

CLIENT: KB BUKOPIN

OBJECTIVE SCOPE OF WORK

Reach a broad audience Optimize the campaign,
and build awareness analyze, measure and
report performance of the
PERIOD
MAR 2022 - NOW ads

RESULT
impressions

40,999,062
TOOLS
 AFUZA AL MA'RUF

GET IN TOUCH
Address: Jakarta, Indonesia Email: afuzaozet@gmail.com
Phone: +62821 6652 9996

LET'S WORK TOGETHER!