The sustainability relationship within the brand collaboration of Nivea, MAC, Nike, and

Stella McCartney

 Nivea, MAC, Nike, and Stella McCartney collaborate with a shared

commitment to eco-friendly practices, responsible sourcing, and
minimizing environmental impact.
 Nivea focuses on waste reduction and recycling, sustainable packaging,
recyclable materials, reducing plastic pollution, and keeping oceans safe.
 MAC prioritizes safe and good-for-skin ingredients, transparency,
sought-after ingredients, ingredient complexes, and supports the
recycling of empty makeup packages.
 Nike's "Move to Zero" initiative aims for zero carbon and zero waste,
setting targets for greenhouse gas emissions, waste diversion, water
usage, and encouraging everyone to join the responsibility.
 Stella McCartney values conscious values, transparency, responsible
actions, and innovative materials to create desirable luxury fashion while
promoting sustainability.

Note: The bullet points provided for Nivea, MAC, and Nike are summaries of
the information given, while the Stella McCartney bullet points highlight their
commitment to sustainability and mention specific innovative materials they
use.

The sustainability relationship within the brand collaboration of Nivea, MAC, Nike, and Stella
McCartney is founded on a shared commitment to eco-friendly practices, responsible sourcing,
and a dedication to minimizing environmental impact. Each brand brings their unique
perspective and expertise to champion sustainable initiatives, fostering a collective effort towards
a more conscious and sustainable future.

Nivea recognizes the importance of sustainability in skincare and is actively pursuing

environmentally friendly practices in their product formulations and packaging. They strive to
minimize waste, use sustainable ingredients, and implement responsible sourcing methods,
ensuring their products are not only effective but also eco-conscious.

MAC, a renowned makeup brand, is dedicated to reducing its environmental footprint by

implementing sustainable practices throughout their supply chain. They prioritize responsible
ingredient sourcing, embrace renewable energy initiatives, and continually work towards
reducing packaging waste.

Nike, a leader in the fitness industry, embraces sustainability by prioritizing environmentally

friendly materials and manufacturing processes. They are committed to reducing greenhouse gas
emissions, conserving water, and ensuring ethical labor practices throughout their supply chain.
Nike's sustainable approach aligns with their vision of inspiring a healthier planet through active
lifestyles.

Stella McCartney, a trailblazer in sustainable fashion, promotes eco-friendly practices across the
industry. With a focus on cruelty-free and vegan materials, they champion sustainable design,
circularity, and transparency. Stella McCartney's collaboration with Nivea, MAC, and Nike
underscores their commitment to integrating sustainability into all aspects of beauty and lifestyle.

Together, these brands leverage their collective influence to drive change and promote
sustainability in the beauty, fashion, and fitness industries. Their collaboration seeks to inspire
consumers to make conscious choices, embrace eco-friendly practices, and create a positive
impact on the planet. By uniting under a shared sustainability ethos, Nivea, MAC, Nike, and
Stella McCartney aim to pave the way for a more sustainable future, where beauty and
environmental responsibility go hand in hand.
 NIVEA
Waste Reduction & Recycling:
Achieved "zero waste to landfill" in production centers by recycling or incinerating waste for
heat and electricity.
Improved planning and production processes to minimize waste, such as switching to pre-cut
aluminum parts, saving 14 tons of aluminum per year.
Reduced CO2 emissions through less material shipping and increased focus on sustainable
sourcing and production.

Sustainable Packaging:
Adhering to the principle of "avoid, reduce, reuse, and recycle" to lower environmental impact.
Lightweight tube caps and refill packs introduced to save material and reduce waste.
Launching NIVEA Body Naturally Good body lotion in an extremely lightweight bottle with
50% less plastic.

Recyclable & Recycled Packaging:

Working towards a circular economy by increasing the use of recycled materials in packaging.
Aim to use 30% recycled material in plastic packaging by 2025.
NIVEA Fresh Blends Shower Cream bottles made of 97% recycled plastic, aiming for 100%
recyclable, refillable, or reusable packaging by 2025.

Reducing Plastic Pollution:

Phased out plastic peeling particles and removed microbeads from all formulas before UK
legislation.
Microplastic-free rinse-off products since 2019, targeting the removal of nylon in leave-on
formulas by the end of 2020.
Excluded harmful chemicals like oxybenzone and octinoxate from European sunscreen products
to protect coral reefs.
Keeping Oceans Safe:

Compliant with Hawaiian law by excluding oxybenzone and octinoxate from sunscreen products.
Ensuring skincare ingredients do not contain harmful chemicals that can impact ocean health.

Sustainability Commitment:
Continuous assessment of ingredients and research to better the environment.
Ambitious sustainability goals to further support the planet and prioritize values and
commitments.

Bullet Point Summary:

 Achieved 100% of electricity from renewable energy sources in 2019, reducing CO2
footprint.
 Commitment to sustainable production practices for NIVEA skincare products.
 Focus on providing good working conditions for all individuals involved in the
production process.
 Demonstrating a comprehensive commitment to environmental and social responsibility
in NIVEA's production methods.

https://www.nivea.co.uk/about-us/sustainability-at-nivea/waste-reduction-and-recycling

MAC

Since M·A·C was founded, we have stood for something simple:

All Ages, All Races, All Genders.

Our purpose goes beyond the products we develop to the communities we serve and the
planet we live in. Join us in our ambition to drive impact, promote acceptance and inspire
change toward a better future.
The makeup brand is now offering consumers the opportunity to bring back their empty
makeup packages to the store (as long as they are stamped M.A.C). They will then be
crushed into granules and recycled and/or transformed into energy.

Bullet Point Summary:

  M·A·C is committed to using safe and good-for-skin ingredients in their high-
performance products, prioritizing the safety and efficacy of their formulas.
 They continuously update and upgrade their formulas while remaining transparent about
the ingredients they exclude from their products, such as phthalates, parabens (except
MAC Pro Chromacake), formaldehyde donors, and synthetic microbeads.
 M·A·C products contain sought-after and trusted ingredients, including jojoba oil, shea
butter, hyaluronic acid, vitamin C, charcoal powder, and more, which nourish, hydrate,
soothe, brighten, and protect the skin.
 Key ingredient complexes are used in M·A·C products, such as the Moisture-Fusion
Complex for skin, Thermal-Sensitive Technology for eyes, and Sweet Sting Complex for
lips, to provide specific benefits and enhance performance.
 Individual product pages provide more ingredient information and specific benefits for
each formula.

https://www.maccosmetics.ae/conscious-beauty

Nike

 "Move to Zero" is Nike's initiative towards achieving zero carbon and zero waste, with
the goal of protecting the future of sport and the planet.
 Nike is taking a comprehensive approach to sustainability and circularity by reimagining
processes and practices related to carbon emissions, waste management, water usage, and
chemistry.
 The company has set targets to be achieved by 2025 in these areas and is actively
working towards them.
 Nike encourages everyone to join in the responsibility of preserving the Earth and invites
individuals to explore their impact report to track progress and learn more about their
sustainability efforts.

2025 TARGETS

0.5M tons less of greenhouse gas

emissions, through increasing our
use of environmentally preferred
materials to 50% of all key
materials: polyester, cotton, leather
and rubber.
 100% waste diverted from landfill in
our extended supply chain with at least
80% of waste recycled back into Nike
products and other goods.

25% reduction of fresh water

usage per kg in textile dyeing
and finishing.

https://www.nike.com/in/sustainability/materials

Stella MacCartney

 Stella McCartney, a progressive luxury brand, prioritizes creating beautiful and desirable
products with minimal impact on the planet.
 The brand values conscious values and aims to use cutting-edge and progressive
materials that reduce environmental impact while following circularity principles.
 Stella McCartney is committed to increasing transparency in its supply chains through
diligent reporting, measurement, and tracking.
 The brand's sustainability vision is guided by bold values, emphasizing responsible
actions, trust, and celebrating life. They see themselves as change agents and activists for
positive change.
 Stella McCartney is dedicated to being responsible, honest, and accountable, with a focus
on leaving a positive impact on the planet and advocating for the environment, animals,
and humanity.
 The brand continuously strives to improve its practices and is committed to exploring
better ways to achieve sustainability.
 Materials and innovation play a crucial role in their sustainability initiatives, combining
nature's gifts with cutting-edge innovation to create desirable luxury fashion.
  Stella McCartney pioneers a conscious luxury mission that upholds desirability,
sustainability, and accountability.
 By innovating responsible and cruelty-free alternatives, they aim to transform the future
of the fashion industry.

VEGEA: Grape-Based Alternative to Animal Leather

Learn about VEGEA, the grape-based vegan alternative to animal leather, as seen in our iconic
S-Wave handbag and trainers series.
Discover more

Bananatex®: Banana Plant-Based Low-Impact Fibre

Learn more about Bananatex®, a new biodegradable material innovation created from banana
plants.
Discover more
Mylo™
Learn more about Mylo™, Bolt Threads’ innovative vegan alternative to animal leather, created
with renewable mycelium from fungi.

https://www.stellamccartney.com/us/en/sustainability/sustainability.html#materials-innovation